[1]
Mandey, S.L., Lengkong, V.P.K. and Kandou, J.E.A. 2026. A Development Model Of Promotional Strategy, Brand Equity, And Product Innovation Influencing Purchase Intention: A Case Study Of Nata De Coco MSMEs In North Minahasa Regency, Indonesia. International Journal of Community Service (IJCS). 5, 1 (Mar. 2026), 193–209. DOI:https://doi.org/10.55299/ijcs.v5i1.1829.