MANDEY, S. L.; LENGKONG, V. P. K.; KANDOU, J. E. A. A Development Model Of Promotional Strategy, Brand Equity, And Product Innovation Influencing Purchase Intention: A Case Study Of Nata De Coco MSMEs In North Minahasa Regency, Indonesia. International Journal of Community Service (IJCS), [S. l.], v. 5, n. 1, p. 193–209, 2026. DOI: 10.55299/ijcs.v5i1.1829. Disponível em: https://ejournal.ipinternasional.com/index.php/ijcs/article/view/1829. Acesso em: 23 aug. 2026.