[1]
S. L. Mandey, V. P. K. Lengkong, and J. E. A. Kandou, “A Development Model Of Promotional Strategy, Brand Equity, And Product Innovation Influencing Purchase Intention: A Case Study Of Nata De Coco MSMEs In North Minahasa Regency, Indonesia”, IJCS, vol. 5, no. 1, pp. 193–209, Mar. 2026.