TY - JOUR AU - Putri Syahrida Pratiwi, AU - Tukimin Lubis, PY - 2022/06/30 Y2 - 2024/03/28 TI - The Effect of Addressing Attraction And Price Reduction on Consumer Purchase Interest In Alfalah Car Service Medan JF - International Journal of Economics (IJEC) JA - IJEC VL - 1 IS - 1 SE - Articles DO - 10.55299/ijec.v1i1.78 UR - https://ejournal.ipinternasional.com/index.php/ijec/article/view/78 SP - 103-111 AB - <p>This study aims to determine whether the attractiveness of advertising and price discounts have a positive and significant effect either partially or simultaneously on consumer buying interest at Alfalah mobil <em>service </em>Medan. This study uses a quantitative descriptive method with data analysis techniques used, namely multiple linear regression and hypothesis testing (t-test, F-test and coefficient of determination test). With a total population of 452 respondents with a tolerance limit of 10% which is calculated by the Slovin formula, the number of samples obtained is 82 respondents by determining the sample using <em>random sampling technique</em>. Meanwhile, the simultaneous test results show that the attractiveness of advertising (X1 <sub>) </sub>and discounted prices (X2 <sub>) </sub>has a positive effect on consumer buying interest at Alfalah Mobil Service Medan, it can be seen from the calculated F value (50.955) &gt; F table ( 3.11) and a significant value of 0.000 &lt;0.05. The value of the coefficient of determination reaches 0.563 , which means that the attractiveness of advertising and price discounts affects consumer buying interest at Alfalah Mobil Service Medan by 56.3%. While the remaining 43.7% is influenced by other factors outside of this study.</p> ER -