SYAKBAN, M. H.; DERMAWAN, R. The Effect of Brand Image and Electronic Word of Mouth (E-Wom) on Buying Interest of Mixue Consumers in Generation Z in Surabaya City. International Journal of Economics (IJEC), [S. l.], v. 4, n. 1, p. 45–52, 2025. DOI: 10.55299/ijec.v4i1.1204. Disponível em: https://ejournal.ipinternasional.com/index.php/ijec/article/view/1204. Acesso em: 24 feb. 2025.