SYAIFUDDIN, S. Metaverse Marketing: A Critical Analysis of the Potential and Challenges of Marketing in Virtual Worlds. International Journal of Economics (IJEC), [S. l.], v. 4, n. 2, p. 861–868, 2025. DOI: 10.55299/ijec.v4i2.1418. Disponível em: https://ejournal.ipinternasional.com/index.php/ijec/article/view/1418. Acesso em: 5 dec. 2025.