Viando, Feterrido Wahyu, Intan Tirzana Paramitha, Siti Mujanah, and Achmad Yanu Alif Fianto. 2025. “The Effect of Marketing Capability and Brand Reputation on Brand Loyalty of Tomoro Coffee through Competitive Advantage As a Meditation Variable”. International Journal of Economics (IJEC) 4 (1):50-80. https://doi.org/10.55299/ijec.v4i1.1214.