Viando, F. W., Paramitha, I. T., Mujanah, S. and Fianto, A. Y. A. (2025) “The Effect of Marketing Capability and Brand Reputation on Brand Loyalty of Tomoro Coffee through Competitive Advantage as a Meditation Variable”, International Journal of Economics (IJEC), 4(1), pp. 50–80. doi: 10.55299/ijec.v4i1.1214.