Ronnie, D. M., and S. Supriyono. “The Influence of Brand Image and Price Perception on Buavita Purchasing Decisions at Alfamart Kemanggisan 2 Jakarta”. International Journal of Economics (IJEC), vol. 3, no. 1, Mar. 2024, pp. 358-65, doi:10.55299/ijec.v3i1.795.