International Journal of Economics (IJEC)
https://ejournal.ipinternasional.com/index.php/ijec
<p>International Journal of Economics (IJEC) <a href="https://portal.issn.org/resource/ISSN/2961-712X">E-ISSN. 2961-712X</a> is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from; Business, Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, Islamic economics, and Social Science.</p> <p>The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.</p> <table> <tbody> <tr> <td> <p>Journal Name</p> </td> <td> <p> : </p> </td> <td> <p><a href="https://ejournal.ipinternasional.com/index.php/ijec"><strong>International Journal of Economics (IJEC)</strong></a></p> </td> </tr> <tr> <td> <p>Journal Abbr.</p> </td> <td> <p> :</p> </td> <td> <p><strong>IJEC</strong></p> </td> </tr> <tr> <td> <p>ISSN</p> </td> <td> <p> :</p> </td> <td> <p><strong><a href="https://portal.issn.org/resource/ISSN/2961-712X">2961-712X</a> (e)</strong></p> </td> </tr> <tr> <td> <p>DOI</p> </td> <td> <p> :</p> </td> <td> <p><strong>10.55299/ijec</strong></p> </td> </tr> <tr> <td> <p>Pub. Frequency</p> </td> <td> <p> :</p> </td> <td> <p><strong>Two times in a year (June & December)</strong></p> </td> </tr> <tr> <td> <p>Indexed</p> </td> <td> <p> :</p> </td> <td> <p><strong><a href="https://openurl.ebsco.com/results?bquery=2961-712X&page=1&link_origin=www.ebsco.com">EBSCO</a>, <a href="https://sinta.kemdikbud.go.id/journals/profile/13715" target="_blank" rel="noopener">SINTA</a>, <a href="https://search.crossref.org/?q=International+Journal+of+Economics+%28IJEC%29&from_ui=yes">Crossref</a>, <a href="https://journals.indexcopernicus.com/search/journal/issue?issueId=all&journalId=123572">Index Copernicus International</a>, <a href="https://app.dimensions.ai/discover/publication?search_mode=content&search_text=10.55299&search_type=kws&search_field=full_search">Dimensions</a>, <a href="https://www.base-search.net/Search/Results?type=all&lookfor=International+Journal+of+economics+%28IJEC%29&ling=1&oaboost=1&name=&thes=&refid=dcresen&newsearch=1">BASE</a>, <a href="https://scholar.google.com/citations?hl=id&authuser=4&user=U7AhUnEAAAAJ">Google Scholar</a>, <a href="https://www.semanticscholar.org/search?q=International%20Journal%20of%20economics%20%28IJEC%29&sort=relevance">Smantic Scholar</a>, <a href="https://www.citefactor.org/journal/index/29565/international-journal-of-economics-ijec#.YwwghUdBzIU">Cite Factor</a>, & <a href="https://journalstories.ai/journal/2961-712X">Journal Stories</a> </strong></p> </td> </tr> <tr> <td> <p>Publisher</p> </td> <td> <p> :</p> </td> <td> <p><a href="https://ipinternasional.com/"><strong>PT Inovasi Pratama Internasional</strong></a></p> </td> </tr> </tbody> </table>PT Inovasi Pratama Internasionalen-USInternational Journal of Economics (IJEC)2961-712XAnalysis of Factors Influencing the Value of State-Owned Enterprises
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1375
<p><em>This study analyses the factors that influence the increase in the corporate value of State-Owned Enterprises (SOEs) with a Systematic Literature Review (SLR) approach using the Publish or Perish application in the 2019-2024 period. The search results show that macroeconomic variables, Good Corporate Governance (GCG) practices, government and public ownership, investment decisions, capital structure, Corporate Social Responsibility (CSR) disclosure, company growth, profitability, business risk, and financial risk are the main factors that have an impact on increasing the value of BUMN companies. These variables influence aspects of stability, transparency, asset management and corporate sustainability, all of which play an important role in attracting investor interest and supporting the long-term performance of SOEs. This study concludes that enhancing the enterprise value of SOEs requires comprehensive management of these factors to achieve sustainability and optimal growth in enterprise value.</em></p>Fakhriah HasnaGendut SuprayitnoFurqon Syarief Hidayatulloh
Copyright (c) 2025 Fakhriah Hasna, Gendut Suprayitno, Furqon Syarief Hidayatulloh
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2025-07-112025-07-114273374010.55299/ijec.v4i2.1375The Influence of Talent Management and Knowledge Management on Teacher Innovation Performance at the SDIT Yaa Bunayya Gresik
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1060
<p>This study investigates the impact of talent management and knowledge management on the Innovative performance of teachers at Sekolah Dasar Islam Terpadu (SDIT) YAA BUNAYYA Gresik. Teachers play a crucial role in determining the quality of educational resources, and their innovative performance is vital for advancing educational quality. Innovative performance involves the application of new practices and ideas to enhance education, which is heavily dependent on effective management strategies within the organization. Effective management to boost teachers' innovative performance includes the enhancement of both knowledge management and talent management. Knowledge management refers to the systematic processes of creating, acquiring, sharing, and utilizing knowledge to foster organizational learning and improve performance. When effectively implemented, it can lead to the generation of new ideas that drive innovation within educational institutions. On the other hand, talent management encompasses a range of human resource management activities aimed at processing and retaining the organization's human capital to maximize their output. This study uses a sample of 35 principals and teachers from SDIT YAA BUNAYYA Gresik, applying the census method for data collection. Path analysis, supported by Partial Least Square (PLS) software, is employed to analyze the data. The results reveal that both talent management and knowledge management have a positive and significant influence on teachers' innovation performance. These findings underscore the importance of talent management and knowledge management as key factors in enhancing teachers' innovation performance. For schools to optimize these aspects, they should focus on identifying, developing, and retaining teacher talent through systematic talent management processes. Additionally, schools should promote knowledge management practices, such as knowledge sharing, organizational learning, and the effective use of information technology. In conclusion, improving teachers' innovation performance can be achieved comprehensively through the strategic management of talent and knowledge.</p>Syafrizal Mar’ie HaqiqiGendut Sukarno
Copyright (c) 2025 Syafrizal Mar’ie Haqiqi, Gendut Sukarno
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2025-07-152025-07-154274174910.55299/ijec.v4i2.1060The Influence of Social Media Influencer on Purchase Intention with Brand Awareness and Brand Image as Mediatin Variable
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1073
<p>Social media influencers are individuals who use their social media accounts to share their experiences or reviews with their followers. They have the ability to influence the purchase intentions and purchasing decisions of others through the social media used. Social media influencers also help businesses in building brand awareness. In addition to brand awareness, the profile and good reputation of social media influencers will also improve the brand image and brand trust of a brand so that it will increase purchase intention. This research can be used to help businesses about the importance of the role of social media influencers in the digital era as a strategy in marketing products or services sold to increase brand awareness, brand image and brand trust. This study explains the effect of brand awareness, brand image and brand trust in mediating social media influencers on purchase intention in Surabaya. This research was conducted in the city of Surabaya with a sample of 170 people selected using non-probability sampling techniques. The survey was distributed online through the Google Form platform. The findings in this study reveal that social media influencers have a significant effect on brand awareness, brand image and brand trust. Brand awareness, brand image and brand trust have a significant effect on purchase intention. In addition, brand awareness, brand image and brand trust have a significant effect on purchase intention.</p>Yustika Puspita WardhaniNanis SusantiIda Bagus Cempena
Copyright (c) 2025 Yustika Puspita Wardhani, Nanis Susanti, Ida Bagus Cempena
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2025-07-112025-07-114275076110.55299/ijec.v4i2.1073Local Food Security Analysis Based on Supply Chain Management: A Case Study of Rice Availability and Demand in Bojonegoro Regency in 2024
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1256
<p>Objective– This study aims to analyze the balance between rice availability and rice demand across 28 districts in Bojonegoro Regency in 2024 by using the availability-to-demand (A/D) ratio as an indicator of local food security. Design/methodology/approach – Using a quantitative descriptive method, this study utilizes secondary data from the Central Statistics Agency (BPS) and the National Food Agency. The analysis includes rice production, population data, and consumption levels to calculate rice availability, rice demand, and A/D ratios in each district. Findings – The results show that 26 districts (92.86%) are in a rice surplus condition, while 2 districts (7.14%), Bojonegoro and Sekar are in deficit. Kalitidu district recorded the highest A/D ratio of 14.20, while Bojonegoro and Sekar had the lowest at 0.79 and 0.67 respectively. These disparities highlight the uneven spatial distribution of food availability. Research limitations/implications – This study focuses solely on rice as a staple food and uses regional-level data from Bojonegoro Regency in 2024. Future research can expand the scope to include other staple commodities and multiple time periods for longitudinal analysis. Practical implications – The A/D ratio serves as an effective tool for identifying surplus and deficit regions, which can inform local food distribution policies, emergency stock planning, and targeted agricultural development. Originality/value – This study contributes to the literature by applying the A/D ratio as a spatial indicator for food security assessment at the district level, offering practical insights for policymakers in managing surplus and deficit conditions more effectively.</p>Aghnia LayaliaSiti MujanahAchmad Yanu Alif Fianto
Copyright (c) 2025 Aghnia Layalia, Siti Mujanah, Achmad Yanu Alif Fianto
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2025-07-152025-07-154276277110.55299/ijec.v4i2.1256The Influence of Digital Marketing and Influencers on Interest in Buying Used Cars at CV Trisakti Motor Surabaya
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1184
<p><em>This study aims to analyze the influence of digital marketing and influencers on purchase intention at CV Trisakti Motor showroom in Surabaya, using a quantitative approach. The population of the study consists of TikTok and Instagram users, with a sample of 104 respondents selected through non-probability sampling using convenience sampling techniques. The data were analyzed using descriptive statistics and Partial Least Squares (PLS) with the SmartPLS application. The results indicate that both digital marketing and influencers have a positive and significant effect on purchase intention.</em></p>Muhammad Zaki ZainSugeng Purwanto
Copyright (c) 2025 Muhammad Zaki Zain, Sugeng Purwanto
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2025-07-162025-07-164277277910.55299/ijec.v4i2.1184Gender Disparities in Science Labor Supply: Evidence from Sub-Saharan Africa
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1258
<p><em>This study investigates gender disparities in science-related labor supply preferences in Sub-Saharan Africa (SSA) using ordered logistic regression on data from Wave 7 of the World Values Survey (2017–2022) across Ethiopia, Kenya, Nigeria, and Zimbabwe. Analyzing seven attitudinal indicators toward science and technology, the findings reveal no evidence that women hold less favorable views than men; in some cases, women exhibit stronger pro-science attitudes. Key factors such as religiosity and education significantly influence science preferences, with higher education correlating positively and religiosity negatively, particularly in science-religion conflicts. The results suggest that structural barriers—not intrinsic gender differences in preferences—likely drive women's underrepresentation in STEM fields. Policy interventions should focus on dismantling institutional and socio-cultural constraints to enhance gender equity in SSA's science workforce. </em></p>Tidiane GuindoMike Juni ElpisaNasri Bachtiar
Copyright (c) 2025 Mike Juni Elpisa, Tidiane Guindo, Nasri Bachtiar
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2025-07-132025-07-134278079310.55299/ijec.v4i2.1258A Bibliometric Analysis of Chatbot Implementation
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1213
<p><em>The use of artificial intelligence (AI)-based technology is increasingly widespread. This includes the use of chatbots. Chatbots are used in various sectors including education, health, and technology. This study aims to analyze research related to chatbots in the 2022-2024 period. The research method used is a bibliometric analysis approach. Collection of articles from Google Scholar using Harzing's Publish or Perish software and analysis using VOSviewer software. The word "chatbot" is used as a keyword in the search for the article. The results obtained were 999 relevant publications with 30705 citations and 15352 cites/years discussing chatbots. The results of the analysis show that there are nine main clusters related to chatbots. This includes research on the use of chatbots during the Covid-19 pandemic. This article also provides information on research topics that have not been widely discussed such as GPT, educational chatbots, and medical chatbots. This is expected to be used as a reference by other researchers to discuss this topic in further research.</em></p>Taufiq AgusSiti MujanahAchmad Yanu Alif Fianto
Copyright (c) 2025 Taufiq Agus, Siti Mujanah, Achmad Yanu Alif Fianto
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2025-07-162025-07-164279480210.55299/ijec.v4i2.1213Social Influence, Price, and Product Traits on E-Cigarette Use: Perceived Benefits as Mediator, Social Media and Regulation as Moderators (Surabaya Adult Smokers)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1422
<p><em>This study aimed to examine the impact of social influence, price perception, and product characteristics on the decision to use e-cigarettes, with perceived benefits as a mediator and social media and government regulations as moderators. The research adopted a quantitative approach with a causal-explanatory design, targeting legally adult smokers in Surabaya who use or have switched to e-cigarettes and are active on social media. Using purposive sampling, 182 respondents were selected, and data were analyzed using SEM-PLS 4.0. The findings revealed several key insights: (1) Social factors, price perception, and product characteristics all positively and significantly influenced e-cigarette usage decisions. (2) These three factors also significantly enhanced perceived benefits, which in turn positively affected usage decisions. However, (3) social media and government regulations did not significantly moderate the relationship between perceived benefits and e-cigarette use, suggesting that individual consumer context plays a stronger role than external influences. The study’s implications highlight that manufacturers should prioritize product quality and competitive pricing to attract consumers, while policymakers should focus on public education regarding e-cigarette safety and risks. Since social media and regulations showed limited moderating effects, tailored strategies based on consumer behavior may be more effective than broad regulatory measures. This research contributes to understanding the drivers of e-cigarette adoption, offering practical insights for businesses and regulators in Indonesia’s growing vaping market</em></p>Intan Tirzana ParamithaIda Bagus CempenaEndah Budiarti
Copyright (c) 2025 Intan Tirzana Paramitha, Dr. IB Cempena, MM, Dr. Endah Budiarti, MSi
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2025-07-162025-07-164280382210.55299/ijec.v4i2.1422The Influence of New E-PLKK Service Quality, Trust, Consumer Attitude on Customer Satisfaction through Customer Experience and Customer Engagement at the Gresik Branch of BPJS Ketenagakerjaan
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1394
<p><em>This study investigates the relationships between several key variables. The central questions are: 1) Does the New E-PLKK Service (X₁) impact Customer Satisfaction (Y)? 2) Does it affect Customer Experience (Z)? 3) How does Trust (X₂) influence Customer Satisfaction (Y)? 4) What is its effect on Customer Experience (Z)? 5) Does Customer Behavior (X₃) affect Customer Satisfaction (Y)? 6) How does it influence Customer Experience (Z)? 7) Is there a relationship between Customer Experience (Z) and Customer Satisfaction (Y)? 8) Can Customer Engagement (M) moderate the relationship between Customer Experience (Z) and Customer Satisfaction (Y)? Employing a quantitative approach, this explanatory study systematically addresses these questions. It begins with defining the research background, problem formulation, objectives, limitations, and potential benefits. The methodology includes a literature review, population determination, sample selection, and instrument development. The study surveyed 70 PICs from PLKK across Gresik Regency, utilizing both primary and secondary data sources. Data collection was carried out through questionnaires, and the analysis employed Structural Equation Modeling (SEM). Descriptive analysis summarized the data, while Partial Least Square (PLS) techniques examined latent variables and their interrelations. The findings reveal that the New E-PLKK Service Quality significantly influences Customer Satisfaction but not Customer Experience. Trust positively affects both Customer Satisfaction and Customer Experience. Additionally, Customer Behavior impacts both Satisfaction and Experience, while Customer Experience is shown to influence Satisfaction. However, Customer Engagement does not moderate the effect of Customer Experience on Satisfaction.</em></p>Ratna Dwi WahyuniIda Bagus CempenaEndah Budiarti
Copyright (c) 2025 Ratna Dwi Wahyuni, Ida Bagus Cempena, Endah Budiarti
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2025-07-162025-07-164282383310.55299/ijec.v4i2.1394A Improving Supply Chain Performance using the Supply Chain Operation Reference Digital Standard (SCOR DS) V14.0 Racetrack Model at PT Cipta Krida Bahari Kalimantan Area.
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1444
<p><em>The purpose of this study is to improve the supply chain performance of PT Cipta Krida Bahari (CKB) in the Kalimantan area by applying the Supply Chain Operation Reference Digital Standard (SCOR DS) version 14.0 Racetrack model, with a particular focus on solving issues related to reliability and asset utilization. This study employed a quantitative descriptive method using a case study approach. Primary data were collected through direct observation, structured interviews with key supply chain managers, and an analysis of internal company reports. The SCOR DS v14.0 Racetrack model was used as a framework for diagnosing performance gaps and identifying targeted improvements across key attributes in five stages: engaging, defining, analyzing, planning, and launching. Performance measurement is carried out starting from level-2 then down to level-3 performance metrics. The results in level-2 performance metrics belonging to reliability show that there is one metric that does not meet the 100% target, namely RL.2.2, delivery performance to the original customer commit date of 89.94%. In level-3 performance metrics, of the two metrics, there is one metric that has gaps, namely RL.3.3 customer commit date achievement of 5.06%. With these gaps, the implications of this research suggest for improvement projects referring to the best practices in the SCOR guide, namely BP.017 Distribution Planning, BP.042 Procurement Terms & Conditions Review, BP.055 Freight Carrier Delivery Performance Evaluation, and Regular Reconciliation Meetings. This study contributes a novel application of SCOR DS v14.0 Racetrack in a logistics and freight forwarding company context, where the model has been rarely implemented, especially in emerging markets. It also provides a replicable case study for improving service reliability in complex geographical regions such as Kalimantan, Indonesia</em></p>Jerry TeteleptaUlfi PristianaEstik Hari Prastiwi
Copyright (c) 2025 Jerry Tetelepta, Ulfi Pristiana, Estik Hari Prastiwi
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2025-07-162025-07-164283484610.55299/ijec.v4i2.1444Empowering UMKM Through Financial Management And Marketing Training Program: Case Study In South Kalimantan Province
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1392
<p><em>Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in regional economic growth, including South Kalimantan. However, the low level of understanding of financial management and utilization of marketing technology is a major obstacle to increasing the competitiveness of MSMEs. This study examined the effects of financial management and marketing training on MSME empowerment in the region. Using a quantitative approach with an explanatory method, data were collected through a closed questionnaire from 100 MSME actors who participated in the training. The results of the multiple linear regression analysis showed that financial management training (β = 0.465; p = 0.001) and marketing training (β = 0.387; p = 0.003) had a positive and significant effect on MSME empowerment. Both variables simultaneously explained 67.4% of the variation in empowerment (R² = 0.674). This finding confirms that structured training is an effective intervention for encouraging independence, increasing assets, and increasing market access for MSME actors. This study provides a practical contribution to the formulation of MSME empowerment policies through need-based training programs</em></p>Ilisa FajriyatiRiris Ambarwati
Copyright (c) 2025 Ilisa Fajriyati, Riris Ambarwati
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2025-07-162025-07-164284786010.55299/ijec.v4i2.1392Metaverse Marketing: A Critical Analysis of the Potential and Challenges of Marketing in Virtual Worlds
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1418
<p>The emergence of the metaverse as an immersive three-dimensional virtual space marks a new phase in global digital transformation. Behind the enthusiasm for its innovative potential, marketing strategies in the metaverse face unresolved issues, particularly related to digital literacy gaps, the absence of specific biometric regulatory frameworks, and the lack of organizational readiness to manage brand-consumer interactions in the virtual world. This complexity creates a gap between the appeal of the technology and the reality of digital marketing implementation in the metaverse. This study aims to systematically examine the potential and challenges of metaverse marketing and its implications for the success of brand communication strategies. The method used is a Systematic Literature Review (SLR) with a descriptive qualitative approach. Literature was obtained from reputable academic databases such as Scopus, ScienceDirect, Emerald Insight, SpringerLink, and SINTA. The articles reviewed were scientific publications in Indonesian and English relevant to digital marketing, data protection, and metaverse ecosystem development. Article selection was conducted through an initial screening of titles and abstracts, followed by a thorough reading of the article content. This resulted in 35 primary sources analyzed through thematic synthesis based on the PRISMA protocol and Kitchenham framework. The study findings indicate that the metaverse offers strategic opportunities for creating immersive and community-based brand experiences. However, the effectiveness of digital marketing strategies heavily depends on an organization's ability to navigate challenges related to privacy, avatar ethics, and technological limitations. Therefore, a holistic approach that integrates innovation, ethics, and infrastructure readiness is needed to ensure successful marketing in the metaverse.</p>Syaifuddin Syaifuddin
Copyright (c) 2025 Syaifuddin Syaifuddin
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2025-07-172025-07-174286186810.55299/ijec.v4i2.1418The Effect Of Environmental Uncertainty, Company Size, Strategic Changes On Financial Performance And Company Value With Good Corporate Governance As A Moderation Variable In Manufacturing Companies Listed On The Indonesia Stock Exchange
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1219
<p>This study aims to analyze the influence of environmental uncertainty, company size, and strategic changes on financial performance and company value in manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the 2020-2022 period. With a quantitative approach using SEM-PLS, this study analyzed 111 data from 37 companies based on financial statements and annual reports. The results show that environmental uncertainty does not have a significant influence on financial performance or company value, either directly or through financial performance mediation. In contrast, the size of the company has a significant influence on the company's financial performance and value, reflecting the stability and attractiveness of large companies in the eyes of investors. However, strategic changes do not have a significant effect on financial performance or company value, either directly or through financial performance as a mediator. In addition, the implementation of Good Corporate Governance (GCG) also does not mediate the relationship between financial performance and company value significantly. These findings underscore the importance of company size and financial performance as key determinants of company value in the stock market, while environmental uncertainty and strategic changes require further study to understand their impact.</p>Muhammad Nizar FirmansyahMulyanto NugrohoNekky Rahmiyati
Copyright (c) 2025 Muhammad Nizar Firmansyah, Mulyanto Nugroho, Nekky Rahmiyati
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2025-07-142025-07-144286987910.55299/ijec.v4i2.1219A Bibliometric Analysis of the Implementation of Big Data in the Managerial Decision-Making Process
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1220
<p><em>Some scientific publications related to big data have been carried out; viral marketing that occurs on social media can be one way to market a product or service, and this article aims to provide information regarding research trends that have been published on the topic of viral marketing in the 2000-2024 periods. The method used in this study was to identify the number of journals using Harzing's Publish or Perish software as well as a bibliometric analysis using VOSviewer. The results showed that there were 987 publications with 21457 citations and 2145.7 cites/year that discussed viral marketing. There are five main clusters based on the results of the bibliometric analysis. This article also provides information related to research topics that have not been widely carried out, so that it can provide benefits for stakeholders who may need it for further research</em></p>Ekwan Setyo UtomoSiti MujanahAchmad Yanu Alif Yanto
Copyright (c) 2025 Achmad Yanu Alif Yanto, Siti Mujanah, Ekwan Setyo Utomo
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2025-07-182025-07-184288088610.55299/ijec.v4i2.1220The Effect of Product Quality and Location on Consumer Satisfaction Through Repeat Repurchase Intention
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1407
<p><em>The competition in the F&B business, especially fast food, is getting tighter along with the busy lifestyle of society. Many people choose fast food because it is practical and efficient, especially after work or school. This study aims to analyze the effect of product quality and location on consumer satisfaction, through repurchase intention in one of the F&B companies in Tangerang City. The method used is quantitative with a positivistic approach, using research instruments to collect data from certain samples, then analyzed statistically to test the hypothesis. The independent variables in this study are product quality and location, the intervening variable is repurchase interest, and the dependent variable is consumer satisfaction. The results showed that product quality and location have a significant direct effect on repurchase intention. Repurchase intention also has a direct positive effect on consumer satisfaction. In addition, there is an indirect effect of quality and location on satisfaction through repurchase interest. The factors in this model explain 72.8% of the variation in consumer satisfaction, approaching a maximum of 100%.</em></p>Nur Wulan LovitasariNina Nurhasanah
Copyright (c) 2025 Nur Wulan Lovitasari, Nina Nurhasanah
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2025-07-182025-07-184288789710.55299/ijec.v4i2.1407The Effect of Marketing Communication Strategy, Brand Attitude, and Brand Loyalty on Repurchase Intention of Halal Cosmetics
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1360
<p>This study aims to analyze the influence of marketing communication strategy, which includes traditional media communication, firm-created social media communication, user-generated social media communication, and personal selling communication on brand attitude, and to analyze the role of brand attitude as an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention among halal cosmetic consumers in Indonesia. A quantitative approach was used with a survey method of 138 respondents who used halal cosmetics. Data testing was carried out using Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that all marketing communication variables had a positive effect on brand attitude. Furthermore, brand attitude was proven to be an intermediary in the relationship between marketing communication strategy and brand loyalty and repurchase intention. These findings provide implications for halal cosmetic companies in optimizing marketing communication strategies that pay attention to the formation of positive brand attitudes to increase customer loyalty and repurchase intention.</p>Eqy Farha GunawanSiti Nurlaela
Copyright (c) 2025 Eqy Farha Gunawan, Siti Nurlaela
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2025-07-192025-07-194289891310.55299/ijec.v4i2.1360The Effect of Motivation and Job Satisfaction on Performance Through Employee Engagement as a Mediating Variable
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1362
<p>Employee performance an important role in human resource strategy that can determine the success of a company in achieving its vision and mission. The purpose of this study was to measure more specifically the influence of work motivation, job satisfaction on employee engagement and the performance of permanent employees of PT. Federal International Finance. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 170 respondents of permanent employees of PT. Federal International Finance, male and female with a work period of more than 4 years with staff positions. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that work motivation and job satisfaction have a direct effect on employee engagement. Furthermore, work motivation and job satisfaction have a direct effect on employee performance. Next, employee engagement has a direct effect on employee performance. Then employee engagement is proven to be a mediation between the relationship between work motivation and job satisfaction on employee performance. This study contributes to the company in maintaining and improving employee performance to be able to motivate employees to increase their knowledge and maximize their potential in this company. Then the company can prioritize employees who have more skills and contributions to the company in providing compensation. For further research, the researcher suggests expanding the research area and looking for objects in other fields.</p>Untung Cristoper SimarmataRojuaniah
Copyright (c) 2025 Untung Cristoper Simarmata, Rojuaniah
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2025-07-192025-07-194291492610.55299/ijec.v4i2.1362The Influence of Social Media Interaction and Brand Engagement on Brand Awareness, Brand Image, and Brand Loyalty of Modern Bakery
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1359
<p>This study aims to analyze the influence of social media interaction and customer brand engagement on brand awareness, brand image, and brand loyalty in the modern bakery industry in Indonesia. With a quantitative approach, this study collected data from 141 respondents who were social media users who had interacted with modern bakery brands. Data processing used Structural Equation Modeling (SEM) with SmartPLS 4. The results showed that social media interaction had a significant effect on customer brand engagement. Furthermore, social media interaction also had a significant direct effect on brand awareness, brand image, and brand loyalty. Path analysis showed an indirect effect of social media interaction through customer brand engagement on the three dependent variables, indicating a partial mediation effect. This study emphasizes the importance of active interaction on social media as a primary strategy in building brand awareness, brand image, and brand loyalty in the modern bakery industry. These findings provide important implications for modern bakery industry players in optimizing their digital marketing strategies to increase consumer engagement and loyalty.</p>AmandaSiti Nurlaela
Copyright (c) 2025 Amanda, Siti Nurlaela
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2025-07-192025-07-194292794110.55299/ijec.v4i2.1359Optimalising Digital Marketing and Service Quality to Enhance Customer Loyalty in the Digital-Economy Era
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1456
<p><em>This study investigates how digital-marketing practices and service-quality improvements jointly foster customer loyalty within Indonesia’s rapidly expanding digital economy. A systematic quantitative literature review combined with meta-analytic synthesis was employed to integrate findings from peer-reviewed empirical studies published between 2018 and 2025 that applied structural-equation modelling (SEM) or partial least squares (PLS). The review confirms that (1) digital-marketing factors—especially social media engagement, personalised content and marketing innovation—and (2) electronic service-quality (e-SERVQUAL) dimensions such as assurance, responsiveness and website usability exert significant positive effects on customer loyalty (path coefficients range β = 0.24–0.89, p < 0.05). Customer satisfaction, perceived value and trust consistently mediate these relationships. The findings offer managers evidence-based guidelines to balance promotional investments with service-quality enhancements, thereby sustaining loyalty and competitive advantage</em></p>Maidar FeriantoSlamet WidodoNurafrina Siregar
Copyright (c) 2025 Maidar Ferianto, Slamet Widodo, Nurafrina Siregar
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2025-07-202025-07-204294295010.55299/ijec.v4i2.1456Optimizing Human Resource Management: Integrating Talent Development And Employee Welfare For Organizational Excellence
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1413
<p><em>This study analyzes the influence of talent development and employee welfare on organizational excellence in the context of human resource management in Indonesia. A quantitative approach was used with the partial least squares structural equation Modeling (PLS-SEM) analysis method using SmartPLS software. Data were collected through questionnaires administered to employees from various industrial sectors. The results of the analysis show that both talent development and employee welfare have positive and significant influences on organizational excellence, with coefficients of 0.421 and 0.367, respectively. Simultaneously, the two independent variables explained 64.2% of the variability in organizational excellence (R² = 0.642). This finding confirms that an effective HR management strategy must integrate employee competency development with improved work welfare to create a sustainable competitive advantage. This study’s managerial implications recommend the formulation of holistic, data-based, and long-term development-oriented HR policies</em></p>Hady SofyanAsep Zulkifli AchmadHelmitaDonald Frensius Pasaribu
Copyright (c) 2025 Hady Sofyan, Asep Zulkifli Achmad, Helmita, Donald Frensius Pasaribu
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2025-07-212025-07-214295196310.55299/ijec.v4i2.1413The Influence of Development of Alutsista, Digital Capability, and Work Hapiness on Military Effectiveness Through Job Simplification as An Intervening Variable (Case Study in Batalion Intai Amfibi 2 Korp Marinir Surabaya)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1236
<p>The military is one of the main pillars in maintaining the sovereignty and security of a country. The Indonesian National Army (TNI), which consists of three main forces (Army, Navy and Air Force) has an important function in maintaining security on land, sea and air. This research aims to analyze the influence of Alutsista Development, Digital Capability and Work Happiness on Military Effectiveness and Job Simplification. The population in this study were soldiers in the Batalion Intai Amfibi 2 Korps Marinir Surabaya total 100 soldiers using a saturated sample. Hypothesis testing in this research was carried out using a Structural Equation Model (SEM) approach based on Partial Least Square (PLS). Based on the 7 direct influence hypotheses processed in this research, there are 3 hypotheses which state that the influence is not significant while the other 4 hypotheses state that the influence is significant. The results of this research indicate that Alutsista Development and Work Happiness partially have an insignificant effect on Job Simplification. Meanwhile, Digital Capability has a significant positive effect on Job Simplification. Then Alutsista development, digital capability and job simplification partially has a significant positive effect on military effectiveness. Meanwhile, Work Happiness has no significant effect on Military Effectiveness.</p>Bayu AbiantoroSiti MujanahDewa Ketut Raka Ardiana
Copyright (c) 2025 Bayu Abiantoro, Siti Mujanah, Dewa Ketut Raka Ardiana
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2025-07-222025-07-224296497610.55299/ijec.v4i2.1236Shariah Accounting In The Perspective Of Maqashid Shariah: "a Theoretical and Practical Study"
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1386
<p><strong><em>The rapid development of Islamic economics in Indonesia demands an accounting system that is comprehensively with Islamic principles. This study aims to analyze the integration of Islamic accounting with Maqashid Sharia to produce a holistic and authentic accounting framework. Using a qualitative approach with a descriptive-interpretive design, this study involved 32 informants from practitioners, academics, regulators, and scholars in Jakarta, Yogyakarta, and Surabaya through in-depth interviews, document analyses, and participant observations. The results show that the implementation of Islamic accounting in Indonesia is still partial, with 78% of practitioners understanding only two of the five dimensions of Maqashid Sharia (hifz al-mal and hifz al-din), while a significant epistemological gap was found where 89% of practitioners still use the conventional accounting framework with minimal modification. The study successfully developed the Maqashid-based Holistic Performance Model (MHPM), which integrates the five dimensions of maqashid sharia in performance measurement, with model validation showing a 34% increase in stakeholder trust and 73% of institutions reporting improvements in more ethical governance. This study recommends a paradigm transformation from a compliance-based approach to a substance-based approach, the development of an integrated curriculum, the establishment of a Center of Excellence, and regulatory reform to support the implementation of Sharia accounting based on Maqashid Sharia, which can become a global role model.</em></strong></p>Siti Khodijah Siti KhodijahMadnasirSuhendar
Copyright (c) 2025 Siti Khodijah Siti Khodijah, Madnasir, Suhendar
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2025-07-232025-07-234297798710.55299/ijec.v4i2.1386The Influence of Financial Performance, Environmental Performance, and Governance on Sustainability Reporting: The Moderating Role of Public Demand
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1465
<p><em>This study examines the relationship between financial performance, environmental performance, and corporate governance on sustainability disclosures (sustainability reports). Financial performance is measured using liquidity, solvency, and profitability, whereas environmental performance is measured using environmental costs and the PROPER rating achieved by the company. The corporate governance variable in this study was measured through independent commissioners, audit committees, and institutional ownership. The dependent variable is sustainability disclosure (sustainability reports). This study uses a population and sample of non-cyclical sector companies that published financial statements and sustainability reports from 2021 to 2023. The sample was selected using stratified random sampling, resulting in 135 companies meeting the research criteria. Data analysis employed classical assumption testing and hypothesis testing using the least-squares method. The findings indicate that financial performance, environmental cost-related performance, and institutional ownership significantly influence sustainability reporting. In contrast, PROPER-based environmental performance, independent commissioners, and audit committees did not have a significant effect. The moderating variable, community/media pressure, did not moderate the relationship between the independent and dependent variables. These findings serve as a reference for encouraging better corporate governance practices to support environmental sustainability, thus fostering harmony in environmental preservation</em></p>Titik DwiyaniDwi Poetra SedjatiVitalis Ari WidiyaningsihAlfa Santoso Budiwidjojo Putra
Copyright (c) 2025 Titik Dwiyani, Dwi Poetra Sedjati, Vitalis Ari Widiyaningsih, Alfa Santoso Budiwidjojo Putra
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2025-07-232025-07-2342988100010.55299/ijec.v4i2.1465Analysis of Local Food Security Based on Supply Chain Management: Case Study of Rice Availability and Needs in Bojonegoro Regency in 2024
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1400
<p><em>Objective</em><em>– This study aims to analyze the balance between rice availability and rice demand across 28 districts in Bojonegoro Regency in 2024 by using the availability-to-demand (A/D) ratio as an indicator of local food security. Design/methodology/approach – Using a quantitative descriptive method, this study utilizes secondary data from the Central Statistics Agency (BPS) and the National Food Agency. The analysis includes rice production, population data, and consumption levels to calculate rice availability, rice demand, and A/D ratios in each district. Findings – The results show that 26 districts (92.86%) are in a rice surplus condition, while 2 districts (7.14%), Bojonegoro and Sekar are in deficit. Kalitidu district recorded the highest A/D ratio of 14.20, while Bojonegoro and Sekar had the lowest at 0.79 and 0.67 respectively. These disparities highlight the uneven spatial distribution of food availability. Research limitations/implications – This study focuses solely on rice as a staple food and uses regional-level data from Bojonegoro Regency in 2024. Future research can expand the scope to include other staple commodities and multiple time periods for longitudinal analysis. Practical implications – The A/D ratio serves as an effective tool for identifying surplus and deficit regions, which can inform local food distribution policies, emergency stock planning, and targeted agricultural development. Originality/value – This study contributes to the literature by applying the A/D ratio as a spatial indicator for food security assessment at the district level, offering practical insights for policymakers in managing surplus and deficit conditions more effectively.</em></p>Aghnia LayaliaSiti MujanahAchmad Yanu Alif Fianto
Copyright (c) 2025 Aghnia Layalia, Siti Mujanah, Achmad Yanu Alif Fianto
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2025-07-232025-07-23421001101010.55299/ijec.v4i2.1400The Influence of PAF Leadership, Experience, and Effectiveness of Audit Procedures on Audit Quality in Public Accounting Firms (PAFs) in Medan
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1419
<p><em>This study analyzes the influence of Public Accounting Firm (KAP) leadership, auditor experience, and audit procedure effectiveness on audit quality at KAP operating in Medan City. The benefits of this study are expected to provide empirical contributions to the development of professional audit practices in Indonesia, especially in improving audit quality by strengthening leadership, auditor training, and improving audit procedures. The formulation of the problems raised is as follows: (1) Does KAP leadership affect audit quality? (2) Does auditor experience affect audit quality? (3) Does the effectiveness of the audit procedure affect audit quality?. The method used in this study was a quantitative method with an explanatory approach. The research sample consists of auditors who work at KAP in Medan and have a minimum of two years of work experience. Data were collected using a closed questionnaire with a Likert scale and data analysis was performed using multiple linear regression. The results indicate that KAP leadership and audit procedure effectiveness have a positive and significant effect on audit quality, with a t-statistic value of 3.612 and a p value of 0.001 (<0.05). Audit Procedure Effectiveness (X3) also has a positive and significant effect on audit quality, with a t-statistic value of 2.789 and a p value of 0.007 (<0.05). However, auditor experience does not show a statistically significant effect, with a p value of 0.225 (>0.05). These results indicate that managerial roles and work procedure systems have a greater impact on audit success than individual auditor experience. This study recommends the importance of improving leadership quality and periodic evaluation of audit procedures as a strategy to improve audit quality in KAP</em></p>Firman HasbullahSusanto
Copyright (c) 2025 Firman Hasbullah, Susanto
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2025-07-252025-07-25421047105210.55299/ijec.v4i2.1419The Impact of TikTok Marketing on Consumer Motivation and Purchase Decisions for Tourism Products in Labuan Bajo
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1466
<p><em>This study aims to describe the impact of social media, specifically TikTok, on advertising and marketing in Labuan Bajo's tourism industry. The study was conducted in Labuan Bajo with approximately 100 respondents, and data was collected and analyzed quantitatively to assess the influence of social media on consumer behavior and purchasing decisions. This study examines the effectiveness of TikTok as a promotional and marketing tool in encouraging consumers to purchase tourism products in Labuan Bajo. The findings indicate that TikTok is a viable promotional medium that can have a significant impact on consumer decision-making when it comes to culinary products. The use of this social media platform has a notable influence on the tourism industry in Labuan Bajo</em></p>Christine WidilestariMasriah MasriahAgung Yuliyanto NugrohoFlora Grace PutriantiSofiyatul Anshoriyah
Copyright (c) 2025 Christine Widilestari, Masriah Masriah, Agung Yuliyanto Nugroho, Flora Grace Putrianti, Sofiyatul Anshoriyah
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2025-07-262025-07-26421053106310.55299/ijec.v4i2.1466Analysis of the Effect of Tourist Facilities and Accessibility on Intention to Revisit Through Trust as an Intervening Variable on Sarangan Lake Tourism
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1453
<p><em>One of the main industries that support the Indonesian economy is tourism, which has enormous potential. One of them is Telaga Sarangan tourism, located on the slopes of Mount Lawu, Plaosan District, Magetan, East Java.This study aims to analyze the effect of tourism facilities and accessibility on interest in revisiting Telaga Sarangan tourism, with trust as an intervening variable. A quantitative approach is used in this study is. The population in this study was Bank Jatim employees who visited tourist attractions. The sample consisted of 100 employees. The analysis method used was Partial Least Square structural equation modeling (PLS-SEM) using SmartPLS 4.0. The results of the study showed that 1) tourism facilities had a significant effect on trust, with a path coefficient value of 0.432 and a p-value of 0.022 (<0.05). 2) Accessibility had a significant effect on trust, with a path coefficient of 0.450 and a p-value of 0.006 (p<0.05). 3) Tourism facilities did not have a significant direct effect on the intention to revisit, with a path coefficient of 0.024 and a p-value of 0.887 (>0.05). 4) Accessibility does not have a significant effect on the intention to revisit, with a path coefficient of 0.097 and a p-value of 0.540 (> 0.05); 5) trust has a significant effect on the intention to revisit, with a path coefficient of 0.725 and a p-value of 0.000 (< 0.05); 6) trust mediates the relationship between tourism facilities and the intention to revisit, with a path coefficient of mediation of 0.314 and a p-value of 0.044 (< 0.05); and 7) trust mediates the relationship between accessibility and the intention to revisit, with a path coefficient of mediation of 0.326 and a p-value of 0.016 (< 0.05)</em></p>Miga OksatanaAbdul HalikAchmad Yanu Alif Fianto
Copyright (c) 2025 Miga Oksatana, Dr. Abdul Halik, MM, Dr. Achmad Yanu Alif Fianto, ST., MBA
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2025-07-272025-07-27421064108010.55299/ijec.v4i2.1453Lean Management Implementation to Improve Productivity and Efficiency in Electrical Construction Projects: A Case Study at Bozer Construction Unipessoal LDA, Timor Leste
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1459
<p><em>This study aims to evaluate the implementation of Lean Management principles and their impact on productivity and efficiency in electrical construction projects, focusing on a case study at Bozer Construction Unipessoal LDA in Timor Leste.The research employs a qualitative descriptive method using a single embedded case study design. Data were collected through semi-structured interviews with key project staff, direct field observations, and analysis of internal project documentation.The study found that Lean tools—specifically Just-In-Time (JIT), Kaizen, and Total Quality Management (TQM)—significantly contributed to minimizing waste, improving scheduling accuracy, and enhancing workforce coordination. However, challenges were encountered, including limited knowledge of Lean concepts, cultural resistance to bottom-up improvement processes, and logistical barriers in maintaining timely material delivery.Despite constraints, the adoption of Lean strategies yielded measurable performance improvements: reduced project delays, enhanced material efficiency, and improved quality control. This case illustrates that Lean Management can be adapted effectively even in resource-constrained, post-conflict settings like Timor Leste.This study contributes to the limited empirical literature on Lean Construction in Southeast Asia, offering practical insights for similar developing country contexts. It demonstrates that local adaptation and incremental implementation of Lean principles can lead to substantial gains in project delivery performance</em></p>Gabriel Barreto De Carvalho Belo
Copyright (c) 2025 Gabriel Barreto De Carvalho Belo
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2025-07-272025-07-27421081108510.55299/ijec.v4i2.1459Analysis of the Influence of the Tourism Sector on Regional Original Income in Batu City
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1468
<p><em>This study aims to determine the extent of influence of the number of tourists, hotel occupancy rates, and the number of restaurants on local revenue in Batu City for the period 2011-2023. The data used in this study were secondary data obtained using a quantitative approach. The data are in the form of Time Series data on the number of tourist visits, hotel occupancy rates, number of restaurants, and local revenue in Batu City. Data were processed using SPSS 25 with multiple linear regression analysis. Based on the results of the study, it can be concluded that the number of tourists, hotel occupancy rates, and number of restaurants have a significant effect on local revenue in Batu City. Partially or individually, the number of tourists has a significant effect, the hotel occupancy rate has a significant negative effect, and the number of restaurants has no significant effect on local revenue in Batu City for the period 2011-2023</em></p>Callista Vania CandraningtyasRiko Setya WijayaPutra Perdana
Copyright (c) 2025 Callista Vania Candraningtyas, Riko Setya Wijaya, Putra Perdana
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2025-07-282025-07-28421086109210.55299/ijec.v4i2.1468Analysis of the Influence of Atom Peanut Product Marketing Strategy on Purchase Decision of Small and Medium Enterprises (SMEs) (Study at CV Ud Sanjaya in Natar, South Lampung)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1264
<p><em>The purpose of this research is to examine how the 7P marketing mix strategy (product, price, promotion, place, people, process, and physical evidence) impacts consumer decisions to purchase peanuts at CV UD Sanjaya in Natar, South Lampung. This study uses a quantitative approach that combines descriptive and verificative techniques, along with purposive sampling for a sample of 100 respondents. Data were analyzed using multiple linear regression after questionnaires were collected from November to December 2024. With an R Square value of 0.855, this study's findings demonstrate that all seven Ps of the marketing mix significantly impact consumers' decisions to buy, indicating that the independent variables are responsible for 85.5% of the variation in purchasing decisions. Partially, all dimensions of the marketing mix show a significant influence with a significance value of < 0.05, where Physical Evidence has the strongest influence (β = 0.540). This study provides practical implications for the development of SME marketing strategies and suggests the importance of an integrated marketing approach that considers all the elements of the marketing mix to enhance consumer purchasing decisions</em></p>agung syawal saputraM.Oktaviannur
Copyright (c) 2025 agung syawal saputra, M.Oktaviannur
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2025-07-292025-07-29421093110110.55299/ijec.v4i2.1264Analysis Of The Level Of Community Satisfaction With Health Services At The Temayang Health Center Bojonegoro District
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1462
<p><em>Quality health services are an important element in supporting public health status. This study aimed to analyze the level of community satisfaction with health services at Puskesmas Temayang and Bojonegoro Regency. The research method used was descriptive quantitative with 218 respondents selected through stratified random sampling. Data were collected through a standardized questionnaire based on Permenpan-RB Number 14 of 2017, with nine elements of the Community Satisfaction Survey indicator. The results showed that the Community Satisfaction Index (IKM) was in the good category. The dimensions of cost/tariff and complaint handling are at the highest value, while the facilities and infrastructure aspects have the lowest scores of other aspects. This shows that there is a need for improvement in physical facilities, both buildings, completeness of service support tools, and strengthening of the competence of health workers. This study is expected to be a strategic input for policymakers to improve the quality of health services, especially at the Puskesmas level.</em></p>Pristiya MaulaningrumSiti MujanahAchmad Yanu Alif Fianto
Copyright (c) 2025 Pristiya Maulaningrum, Siti Mujanah, Achmad Yanu Alif Fianto
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2025-07-292025-07-29421102110910.55299/ijec.v4i2.1462The Role Of Foreign Direct Investment Inflow And Outflow In India’s Economic Growth
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1302
<p><em>This study investigates the trends of Foreign Direct Investment (FDI) in India, focusing on both inflows and outflows as a percentage of GDP from 2000 to 2022. Foreign direct investment (FDI) has become a key driver of economic growth, shaping India’s integration into the global economy. This study employs econometric techniques such as autoregressive (AR) models, Moving Average (MA) models, the Johansen Co-integration Test, and the Granger Causality Test to analyze historical FDI data. These methods help evaluate the dynamic relationships and long-term equilibrium between FDI inflows and outflows. The analysis reveals that historical FDI patterns significantly predict future trends. Specifically, past values and forecast errors influence the direction of FDI, particularly outflow. The Johansen cointegration test confirms a long-term equilibrium relationship between inflows and outflows, while the Granger Causality Test identifies a predictive relationship between net outflows and inflows. The findings suggest that inward and outward FDI are interlinked and play vital roles in India's economic development. Understanding these dynamics can help policymakers craft strategies to enhance India's global investment, while sustaining domestic economic growth</em></p>Prashant KumarV.N.Gupta
Copyright (c) 2025 Prashant Kumar, V.N.Gupta
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2025-07-292025-07-29421110111810.55299/ijec.v4i2.1302Risk Mitigation in Higher Education Human Resource Management: A Proactive Approach to Academic Sustainability
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1429
<p><em>This study aims to identify and formulate a risk mitigation model for human resource management (HR) in Indonesian universities with a focus on academic sustainability. Using a qualitative approach and Grounded Theory, data were collected through in-depth interviews with key informants from various higher education institutions. The analysis process was conducted through the stages of open coding, axial coding, and selective coding to build a theoretical model based on the data. The results of this study indicate that universities in Indonesia face various structural and systemic HR risks, such as dependence on senior lecturers, weak regeneration and retention policies, and workload imbalances. Based on the findings, a risk-mitigation model was developed based on a proactive approach that includes succession planning, continuous training systems, work flexibility, and integration of risk management into institutional governance. This model has practical implications for the formulation of adaptive and long-term HR policies. This study contributes to the development of HR risk management theory in the higher education sector and provides a policy reference for educational institutions to improve academic resilience and sustainability. Further research is recommended to test this model in various types of institutions and in the context of digital transformation in higher education.</em></p>Denny TewuBernadetha NadeakNurul Rida HardiyantiNapoleon Sinaga
Copyright (c) 2025 Denny Tewu, Bernadetha Nadeak, Nurul Rida Hardiyanti, Napoleon Sinaga
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2025-07-302025-07-30421119113210.55299/ijec.v4i2.1429Digital Marketing Synergy and Green Innovation: A New Paradigm of Marketing Management in Sustainability-Based Economic Development
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1430
<p><em>Greenhope is a green technology-based company in Indonesia that focuses on developing environmentally friendly products, such as biodegradable plastics, in response to the global issues of sustainability and environmental pollution. In the context of modern marketing, companies like Greenhope face the challenge of innovating green and utilizing digital marketing strategies to shape positive consumer perceptions of sustainability values. This study aims to analyze the effect of synergy between digital marketing and green innovation on consumer perceptions of green brands as well as their impact on marketing performance and contribution to sustainability-based economic development. The research method used was quantitative explanatory with data collection techniques through questionnaires distributed online to consumers who know or use Greenhope products. Data analysis was performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results show that both digital marketing and green innovation have a significant and positive influence on consumers’ perceptions of green brands. Furthermore, perceptions of green brands have been shown to positively contribute to marketing performance and consumer perceptions of a company's sustainability commitment. In practice, these findings demonstrate the importance of integrating digital marketing strategies and green innovation to build a company's competitive position in the era of a sustainable economy. Companies are advised to consistently communicate green values through digital platforms to strengthen consumer loyalty and awareness of environmental issues</em></p>Lenni LukitasariNi Luh Gde Sari Dewi AstutiHady SofyanHartoto
Copyright (c) 2025 Lenni Lukitasari, Ni Luh Gde Sari Dewi Astuti, Hady Sofyan, Hartoto
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2025-07-302025-07-30421133114710.55299/ijec.v4i2.1430Digital Economy Transformation and ITS Impact on MSME Productivity in The Post-Pandemic Era
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1487
<p><em>The COVID-19 pandemic has fundamentally transformed the global economic landscape, accelerating digital adoption across all business sectors. In Indonesia, Micro, Small, and Medium Enterprises (MSMEs), which contribute 61.9% to the national GDP and employ 97% of the workforce, have undergone unprecedented digital transformation to survive and thrive in the post-pandemic era. This study aims to comprehensively analyze the impact of digital economy transformation on MSME productivity in Indonesia's post-pandemic landscape, examining both opportunities and challenges while providing strategic recommendations for sustainable growth. This research employs a qualitative methodology through systematic literature review and content analysis of 45 peer-reviewed articles, government reports, and international publications spanning 2020-2024. The study integrates Resource-Based View Theory, Technology Innovation Theory, and Transaction Cost Economics Theory to provide theoretical foundation. Digital transformation has demonstrated significant positive impact on MSME productivity, with studies showing productivity increases of up to 30% and profitability improvements averaging 35% through adoption of e-commerce platforms, digital marketing, and cloud-based management systems. However, challenges persist including limited digital literacy, inadequate infrastructure, and high implementation costs. While digital transformation presents substantial opportunities for MSME growth and competitiveness, successful implementation requires coordinated support from government, private sector, and educational institutions to address existing barriers and ensure inclusive digital economic development.</em></p>Danil SyahputraSyafrial Syah
Copyright (c) 2025 Danil Syahputra
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2025-08-092025-08-09421148115610.55299/ijec.v4i2.1487The Effect of Work Motivation and Job Satisfaction Through Employee Engagement on Employee Performance
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1505
<p><em>This study aims to determine the relationship between Work Motivation and Job Satisfaction on Employee Performance at Bank XYZ mediated by Employee Engagement. The research method used is quantitative with descriptive design, respondents were selected through purposive sampling. Data were collected using Google Form and analyzed using SEM PLS. The results showed that Work Motivation has a positive and significant effect on Employee Engagement and Employee Performance. Then Job Satisfaction is proven to have a positive effect on Employee Engagement and Employee Performance. In addition, there are results of the mediation hypothesis, namely mediating Employee Engagement, Work Motivation and Job Satisfaction on Employee Performance. This study supports all the hypotheses proposed and is consistent with previous studies, emphasizing the importance of Work Motivation, Job Satisfaction and Employee Engagement in influencing Employee Performance both directly and through mediation. The managerial implications of these findings include the need to focus on improving Employee Work Motivation at Bank XYZ must be given more attention and improved so that Employee Engagement can be even better in the future. Research limitations include covering samples that are limited to the West Jakarta area and do not group employee income. Further research is suggested to expand the scope of the sample and can add other variables that are relevant to the novelty of the research</em></p>Wahid Ahmad NurhidayatSiti Mariam
Copyright (c) 2025 Wahid Ahmad Nurhidayat, Siti Mariam
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2025-08-112025-08-11421157116610.55299/ijec.v4i2.1505The Influence Of Work Motivation And Job Satisfaction On Employee Performance Through Employee Engagement
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1506
<p><em>This study aims to examine how direct and indirect influence of work motivation, job satisfaction and employee continuity on employee performance atPT. Gajah Tunggal Tbk. This study was motivated by employee performance that was not mentioned so that a study was conducted to determine work motivation, job satisfaction and employee continuity which would later become the most influential variables on employee performance at PT. Gajah Tunggal Tbk. The population in this study were permanent employees at PT. Gajah Tunggal Tbk. and had worked for more than 1 year. While the research sample was taken using purposive sampling technique with a total of 200 respondents. This study is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the study showed that work motivation was proven to have a positive effect on employee performance, job satisfaction had a positive effect on employee performance, work motivation had a positive effect on employee performance, job satisfaction did not have a positive effect on employee performance, the closest employee had a positive effect on employee performance and an indirect effect that was proven that employee turnover was able to mediate work motivation and job satisfaction on employee performance. After conducting the study, the researcher suggested expanding the population to the branches of PT. Gajah Tunggal Tbk located in other regions in Indonesia, in order to represent more answers from PT. Gajah Tunggal Tbk employees throughout Indonesia. In addition, it can also add other supporting variables, such as training, work environment, compensation, reward and punishment and other variables that are relevant to the novelty of the study</em></p>AntoniusLista Meria
Copyright (c) 2025 Antonius ., Lista Meria
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2025-08-112025-08-11421167117510.55299/ijec.v4i2.1506Beyond Compliance: Measuring The Economic Impact of Integrated Sustainability Reporting (ISR) on Firm Value and Stakeholder Trust in the Era of CSRD
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1504
<p><em>This qualitative study examines the economic impact of Integrated Sustainability Reporting (ISR) on firm value and stakeholder trust amid the evolving regulatory environment driven by the Corporate Sustainability Reporting Directive (CSRD). Unlike conventional compliance-based reporting, ISR integrates financial and non-financial disclosures to provide a holistic view of a firm’s sustainability performance. Through thematic analysis of documents and semi-structured interviews with corporate sustainability officers, investors, and regulatory experts, this research uncovers how ISR influences firm valuation and strengthens stakeholder relationships. The findings reveal that ISR enhances transparency and accountability, which fosters increased stakeholder trust and positively affects firm reputation and market perceptions. Consequently, firms adopting ISR benefit from improved access to capital and stronger engagement with stakeholders including customers, employees, and regulators. Challenges remain in harmonizing sustainability data and measuring outcomes comprehensively, yet the strategic value gained through ISR implementation surpasses these hurdles. This study highlights ISR’s role beyond mere regulatory compliance, positioning it as a critical tool for sustainable value creation and trust building in the CSRD era. The insights provide valuable implications for firms seeking to leverage integrated sustainability disclosures to achieve competitive advantage and long-term growth</em></p>Monica Christin AritonangSophia SophiaTri Dessy Ratnasari
Copyright (c) 2025 Monica Christin Aritonang, Sophia Sophia, Tri Dessy Ratnasari
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2025-08-122025-08-12421176118410.55299/ijec.v4i2.1504The Influence of Government Expenditure, Investment and Number of Workers on Regional Economic Growth in the Perspective of Regional Islamic Economics in South Sumatra (Panel Data Analysis 2016-2024)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1440
<p>This study aims to analyze the impact of government spending, investment, and labor force on regional economic growth in the South Sumatra Region (Sumbagsel) from the perspective of Islamic economics over the period 2016–2024. The study employs a quantitative approach using a Fixed Effect panel data regression model covering 25 districts/cities across three provinces: South Sumatra, Bangka Belitung, and Lampung. The findings reveal that all three independent variables have a positive and statistically significant effect on regional economic growth. Foreign direct investment (FDI) exerts the most substantial impact compared to government spending and domestic investment, while the labor force contributes the least, indicating the urgent need to improve labor quality. From the Islamic economic viewpoint, the pattern of regional economic growth has not yet fully reflected key principles such as equitable income distribution, environmental sustainability, and fair business partnerships. A high Gini ratio and a low partnership index highlight the dominance of large economic actors and persistent inequality. This study recommends reforms in fiscal policy, strengthening Islamic financial institutions, and promoting halal-based economic sectors as long-term strategies. Policy implications are directed toward implementing maqashid sharia values in development planning to achieve economic growth that is not only inclusive and sustainable but also aligned with Islamic moral and ethical standards</p>Maryana Ulfa mar'ufIs Susanto
Copyright (c) 2025 Maryana Ulfa mar'uf, Is Susanto
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2025-08-192025-08-19421185119910.55299/ijec.v4i2.1440The Influence of Transformational Leadership Style and Work Environment on Employee Performance in Retail Companies
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1531
<p><em>This study examines the influence of transformational leadership style and work environment on employee performance within retail companies. The research aims to provide comprehensive insights into how leadership behaviors and environmental factors contribute to enhanced employee performance in retail settings. This qualitative research employs a comprehensive analysis utilizing in-depth interviews, focus group discussions, and thematic analysis to explore the relationships between transformational leadership, work environment, and employee performance. The study examines Bass's four dimensions of transformational leadership (idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration) and their interaction with various work environment factors. The analysis reveals that transformational leadership significantly influences employee performance through its four core dimensions. The work environment, encompassing both physical and psychological elements, serves as a crucial moderating factor in this relationship. The study identifies key themes including leadership authenticity, environmental supportiveness, employee empowerment, and performance enhancement mechanisms. The findings provide valuable insights for retail managers and human resource professionals to develop effective leadership strategies and create supportive work environments that optimize employee performance. The research offers practical guidance for implementing transformational leadership practices in retail contexts. This study contributes to the existing literature by providing a comprehensive qualitative analysis of the interaction between transformational leadership and work environment in influencing retail employee performance, offering new perspectives on leadership effectiveness in retail settings.</em></p>H Abd RahmanA Syafir RahmanSulfiani SulfianiKamaruddin KamaruddinSahabuddin Sahabuddin
Copyright (c) 2025 H Abd Rahman, A Syafir Rahman, Sulfiani Sulfiani, Kamaruddin Kamaruddin, Sahabuddin Sahabuddin
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2025-08-252025-08-25421200121310.55299/ijec.v4i2.1531Analysis and Implementation of Financial Reporting and Tax Obligations for The Sustainability of Village-Owned Enterprises (Case Study of BUMDes Cipayung)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1536
<p><em>The enactment of Government Regulation Number 11 of 2021 reaffirms the role of BUMDes as pillars of economic activities in villages, functioning as both social and commercial institutions. For sustainability, these functions require financial management and compliance. BUMDes, as entities, are corporate taxpayers as they fulfill the two elements of taxation: subjective and objective obligations. The purpose of this research is to analyze the Self-Assessment System at BUMDes Cipayung and determine whether the financial reports used to calculate taxes are in accordance with accounting standards. This study employs a qualitative descriptive method, using income statements as quantitative data, along with research and interviews. The results indicate that BUMDes Cipayung has not yet fulfilled its tax obligations. BUMDes also show errors in recording revenue; therefore, financial statements are not accurate and complete. Inadequate past management accountability is one of the reasons for fulfilling Corporate Income Tax obligations. For 2022 and 2023, BUMDes should be able to calculate and pay Corporate Income Tax using the general income tax rate (Article 31E)</em></p>Wiwik BudiantiBudiman SlametAnanda Trifadiya Nur Aqila
Copyright (c) 2025 Wiwik Budianti, Budiman Slamet, Ananda Trifadiya Nur Aqila
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2025-07-282025-07-28421214122210.55299/ijec.v4i2.1536Fiscal Policy Analysis on Economic Growth in Indonesia Period 2010-2023 (VECM Approach)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1424
<p>This study analyzes the effect of fiscal policy on Indonesia's economic growth in the period 2010-2023 using the Vector Error Correction Model (VECM) approach. The results show that capital expenditure has the most significant effect on economic growth in the long term, with the highest fiscal multiplier compared to other instruments. Social spending and subsidies also contribute positively to growth, especially in maintaining people's purchasing power during periods of crisis, such as the COVID-19 pandemic. In terms of revenue, value added tax and income tax show a positive correlation with economic growth, although their effectiveness depends on the tax structure and taxpayer compliance. This study also finds that a well-managed budget deficit can act as a development instrument that encourages productive investment and increases economic output sustainably. In addition, the analysis of the impulse response function (IRF) and forecast error variance decomposition (FEVD) shows that government spending instruments have a greater impact than tax instruments on the dynamics of Indonesia's economic growth. The policy implications of this study emphasize the need to optimize capital spending, reform social spending, increase the tax ratio through comprehensive tax reform, and manage the deficit wisely to maintain fiscal stability. In conclusion, effective and targeted fiscal policy can be a major catalyst in accelerating economic growth and supporting the structural transformation of the Indonesian economy towards a more inclusive and sustainable direction.</p>Meylani Dara DithaMuhammad IqbalZulaikah
Copyright (c) 2025 Meylani Dara Ditha, Muhammad Iqbal, Zulaikah
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2025-08-292025-08-29421223123810.55299/ijec.v4i2.1424The Influence of Financial Performance, Environmental Performance, and Governance on Sustainability Reporting: The Moderating Role of Public Demand
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1546
<p><em>This study examines the relationship between financial performance, environmental performance, and corporate governance on sustainability disclosures (sustainability reports). Financial performance is measured using liquidity, solvency, and profitability, where as environmental performance is measured using environmental costs and the PROPER rating achieved by the company. The corporate governance variable in this study was measured through independent commissioners, audit committees, and institutional ownership. The dependent variable is sustainability disclosure (sustainability reports). This study uses a population and sample of non-cyclical sector companies that published financial statements and sustainability reports from 2021 to 2023. The sample was selected using stratified random sampling, resulting in 135 companies meeting the research criteria. Data analysis employed classical assumption testing and hypothesis testing using the least-squares method. The findings indicate that financial performance, environmental cost-related performance, and institutional ownership significantly influence sustainability reporting. In contrast, PROPER-based environmental performance, independent commissioners, and audit committees did not have a significant effect. The moderating variable, community/media pressure, did not moderate the relationship between the independent and dependent variables. These findings serve as a reference for encouraging better corporate governance practices to support environmental sustainability, thus fostering harmony in environmental preservation</em></p>Titik DwiyaniDwi Poetra SedjatiVitalis Ari WidiyaningsihAlfa Santoso Budiwidjojo Putra
Copyright (c) 2025 Titik Dwiyani, Dwi Poetra Sedjati, Vitalis Ari Widiyaningsih, Alfa Santoso Budiwidjojo Putra
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2025-09-012025-09-01421239125210.55299/ijec.v4i2.1546The Effectiveness Of Knowledge-Based Economy On China's Economic Growth
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1481
<p>This study aims to discuss the Effectiveness of Knowledge-Based Economy on China's Economic Growth. The research design used is quantitative correlation where this study is a study that investigates the extent to which variations in a factor are related to variations in one or more other factors based on the correlation coefficient, while what is meant by quantitative research is research where the data used is in the form of numbers. In this knowledge era, the potential of natural resources owned by a country does not guarantee a country is able to develop and grow the economy sustainably, in this case many developed countries also implement a knowledge-based economy, especially China where China is able to implement a knowledge-based economy and can be declared successful and able to grow its economic growth well, when compared to countries that follow the basics of a knowledge-based economy. China in its level of development which is none other than implementing the concept of a knowledge-based economy can be called successful by looking at the level of economic growth which every year shows increasingly positive results where the growth is 10% growth. In the 1980s when China was still experiencing a political dilemma of the state by adopting a socialist stream that still could not develop well, but when the change of leadership and the change of stream where the stream adopted was capitalism showed drastic changes.</p>Dearlina SinagaMarihot Manullang
Copyright (c) 2025 Dearlina Sinaga, Marihot Manullang
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2025-08-022025-08-02421253126010.55299/ijec.v4i2.1481Green Transformational Leadership in Enhancing Employees' Eco-Friendly Behavior Through Work Satisfaction at PT. Farm Surabaya
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1527
<p><em>This study aimed to examine the influence of green transformational leadership on employee green behavior, with job satisfaction as an intervening variable among employees in the hotel department of PT. Farm in Surabaya. The sample for this research consisted of 70 employees from PT. Farm in Surabaya. Data were collected using questionnaires, and data analysis was performed using path analysis with SmartPLS software. The results of this study indicate that green transformational leadership has a significant effect on employee green behavior, green transformational leadership has a significant effect on job satisfaction, and job satisfaction has an insignificant effect on employee green behavior. The variable proven to have a more dominant influence should be maintained at least and, if possible, enhanced</em></p>Azel NaufalAmiartuti KusmaningtyasSiti Mujanah
Copyright (c) 2025 Azel Naufal, Amiartuti Kusmaningtyas, Siti Mujanah
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2025-09-042025-09-04421261127210.55299/ijec.v4i2.1527The Effect of Advertising Attractiveness, Influencer Marketing, Online Customer Reviews on Brand Image and Purchase Decision
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1525
<p><em>Advances in digital technology have changed the way companies interact with consumers, including in marketing communication strategies. In the context of the highly competitive telecommunications industry, the use of digital media is one of the keys to building brand image and influencing consumer purchasing decisions. This study was conducted to specifically analyze purchase decisions as a key variable influenced by various digital marketing communication factors, namely advertising attractiveness, influencer marketing, and online customer reviews, which then shape brand image. The purpose of this study was to more specifically measure the influence of advertising attractiveness, influencer marketing, and online customer reviews on brand image, as well as their impact on purchase decisions among Telkomsel product consumers in Wonosobo Regency. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 125 respondents. Primary data analysis was conducted using the Structural Equation Modeling (SEM) method. The results show that the independent variables of advertising attractiveness, influencer marketing, and online customer reviews significantly influence brand image, which in turn has a positive impact on purchase decisions. These findings provide important managerial implications for Telkomsel to continue optimizing digital-based marketing communication strategies, maintaining brand image consistency, and fostering customer engagement through social media. However, this study has limitations in terms of geographic coverage, focusing only on the Wonosobo region and being cross-sectional, thus not reflecting the dynamics of consumer perceptions over time. Further research is recommended to expand the study area and use a longitudinal approach to gain a deeper understanding and broader generalization of the results.</em></p>Yuliana QofifahRojuaniah
Copyright (c) 2025 Yuliana Qofifah, Rojuaniah
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2025-09-102025-09-10421273128410.55299/ijec.v4i2.1525The Influence of Marketing Mix 4p on The Loyalty of K-Pop Music Concert Audiences in Jakarta
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1484
<p><em>The popularity of K-Pop in Indonesia continues to rise, with Jakarta frequently hosting major concerts that attract thousands of spectators. The increasing demand for K-Pop concerts has created competition among promoters, who must compete to provide the best experience for audiences through effective marketing strategies. This study aims to measure the effect of the 4P marketing mix strategy (Product, Price, Venue, Promotion) on the loyalty of K-Pop concertgoers in Jakarta. The research method used is quantitative with primary data collection through an online questionnaire. The population is aimed at millennials or generation Z who have attended a K-Pop concert in the last 3 months and are domiciled in DKI Jakarta. The research sample consisted of 115 respondents selected using purposive sampling techniques. Structural Equating Modeling (SEM) was used to determine the hypothesis testing between variables with SmartPLS software. The conclusion of this study shows that the four 4P marketing mix variables significantly influence the loyalty of K-Pop concertgoers in Jakarta. These results are expected to provide practical insights for K-Pop concert promoters and organizers in formulating effective marketing strategies to increase audience loyalty</em></p>Dita HernitaMira Kartika Dewi Djunaedi
Copyright (c) 2025 Dita Hernita, Mira Kartika Dewi Djunaedi
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2025-09-122025-09-12421285129410.55299/ijec.v4i2.1484The Role of Work Motivation In Mediating the Effect of Workload and Work Culture on Employee Performance at the Uptd Of the Kerthi Bali Sadhajiwa Health Laboratory Center, Bali Province Health Office
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1495
<p><em>This study explores the role of work motivation as a mediating factor between workload and work culture on employee performance at the UPTD Kerthi Bali Sadhajiwa Health Laboratory Center. With a population of 113 employees, a quantitative approach was employed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) method for data analysis. The findings indicate that both workload and work culture significantly influence work motivation and employee performance. Specifically, while workload directly impacts employee performance, it does not significantly mediate through work motivation. In contrast, work culture positively influences both work motivation and employee performance, demonstrating partial mediation. The results emphasize the importance of a supportive work environment and effective workload management to enhance employee performance. Recommendations for management include fostering a positive work culture and developing motivational strategies to sustain employee engagement and productivity</em></p>Ida Ayu Sri IndrianiNengah LandraPutu Kepramareni
Copyright (c) 2025 Ida Ayu Sri Indriani, Nengah Landra, Putu Kepramareni
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2025-09-182025-09-18421295130510.55299/ijec.v4i2.1495The Effect of Training And Occupational Safety on Employee Performance in The Maliana Fire Department, Bobonaro District
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1526
<p><em>The purpose of this research is to determine how training and occupational safety influence service performance at the Corpo Bombeiru (Fire Department) institution in Maliana, Bobonaro Regency. This case study uses a quantitative approach. The data sources used in this study consisted of primary and secondary sources, with data collection techniques using questionnaires and a literature review. This study was conducted using a census method on the entire population of 42 individuals, and a sample of 30 individuals was taken using the Slovin formula. Multiple linear regression analysis was used in this study. The results showed that training and occupational safety simultaneously influenced employee performance in the Corpo Bombeiru. An R² value of 0.242 indicates that the independent variables in this study were able to explain 24.2% of the dependent variable, while the remaining 75.8% was explained by other factors not included in this study</em></p>Andiano Mingos Gomes
Copyright (c) 2025 Andiano Mingos Gomes
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2025-09-232025-09-23421306131710.55299/ijec.v4i2.1526The Effect of Product Quality and Brand Image on Customer Satisfaction and Customer Loyalty
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1538
<p><em>Brand image an important role in the marketing strategy that can be implemented by the originote company by providing the best facilities for its users to be able to provide trust, satisfaction so that consumers make continuous purchases of the product. The purpose of this study was conducted to determine the greatest influence on customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 100 male and female respondents who use originote products aged 18-45 years who have made at least 2 purchases in the last 3 months and domiciled in West Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that the 5 proposed hypotheses are accepted, and the product quality variable has the greatest direct influence on customer satisfaction. This study contributes to the originote company in maintaining and increasing customer loyalty by looking at several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields</em></p>Novia Nur AnisaAndri Kusmayadi
Copyright (c) 2025 Novia Nur Anisa, Andri Kusmayadi
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2025-09-252025-09-25421318132710.55299/ijec.v4i2.1538The Influence of Authentic Leadership and Employee Well-Being on Happiness at Work, Exhaustion, and Individual Performance at Yoi Kona Coffee & Space Surabaya
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1564
<p><em>This study aims to determine the influence of Authentic Leadership and Employee Well- Being on Happiness at Work, Exhaustion, and Individual Performance in Yoi Kona Coffee and Space Surabaya. This study was quantitative in nature. The analysis tool used is The Structural Equation Model (SEM) data analysis method using the Warp PLS 3.0. The sample consisted of 70 respondents using a saturated sample. The results of this study indicated that Authentic Leadership had no significant effect on Exhaustion. Authentic Leadership has a significant effect on Happiness at Work. Authentic Leadership had a significant effect on Individual Performance. Employee Well-Being has a significant effect on Exhaustion. Employee Well-Being has a significant effect on Happiness at Work. Employee Well-Being has a significant effect on Individual Performance. Happiness at Work significantly affects Individual Performance. Exhaustion has a significant effect on Individual Performance</em></p>Moh Argy Hariran HindamiSlamet RiyadiSumiati
Copyright (c) 2025 Moh Argy Hariran Hindami, Slamet Riyadi, Sumiati
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2025-10-042025-10-04421328133710.55299/ijec.v4i2.1564Social Relations And Community Response To River Water Pollution In Batang Arau Village, Padang Selatan Subdistrict, Padang City, West Sumatra Province
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1509
<p>This study aims to analyze social relations and community responses due to river water pollution in Batang Arau Village, Padang Selatan District, Padang City, West Sumatra Province. This study uses the social construction theory of Peter L. Berger and Thomas Luckman, namely that reality is formed socially and social reality as a process through human actions and interactions. Social reality is not objective or independent, but is the result of construction through social interaction. This study uses a qualitative approach with a descriptive research type. Data collection methods are carried out by document studies, non-participant observations and in-depth interviews. Data analysis using the Milles and Huberman (1992) model which is carried out in several stages, namely data collection, data reduction, data presentation, and drawing conclusions. Based on the results of the study, it can be concluded that in social relations of the community due to water pollution of the Batang Arau River, there is a conflict between communities living around the river where people who are less concerned about the cleanliness of the river water throw garbage carelessly into the river so that other people feel disturbed because of the impacts caused such as garbage scattered on the banks of the river and even causing flooding when it rains. The community's response to water pollution of the Batang Arau River is first, reminding each other not to throw garbage into the river. Second, the community adapts or adjusts to river water pollution, which used to use river water for bathing and washing then switched to using drilled wells, rainwater that is collected to do activities such as bathing or washing. Third, the community strongly supports the efforts made by the government to deal with the problem of water pollution in the Batang Arau River</p>Irwan IrwanLisa NurariyantiNadia AgustinaNahdiati Nahdiati
Copyright (c) 2025 Irwan Irwan, Lisa Nurariyanti, Nadia Agustina, Nahdiati Nahdiati
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2025-10-072025-10-07421338134510.55299/ijec.v4i2.1509The Influence of Social Media Marketing on Purchase Decision Mediated by Brand Awareness and e-WOM
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1585
<p><em>This study analyzes the influence of social media marketing on brand awareness, electronic word of mouth (e-WOM), and consumer purchase decision for Tyeso Tumbler products in Jakarta. The research method used is quantitative with purposive sampling technique through questionnaires to 110 respondents, and data analysis using Structural Equation Modeling (SEM). The results of the study indicate that social media marketing has a positive and significant effect on brand awareness e-WOM, and purchase decision. In addition, brand awareness and e-WOM have a positive effect on purchase decision and are proven to act as mediating variables in the relationship between social media marketing and purchase decision. These findings confirm that professional social media management not only increases brand awareness but also encourages consumer interaction and strengthens purchase decision.</em></p>Nina LestariNina Nurhasanah
Copyright (c) 2025 Nina Lestari, Nina Nurhasanah
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2025-10-082025-10-08421346136110.55299/ijec.v4i2.1585Analysis Of Human Resource Management Strategies in Enhancing Employee Engagement in Digital Start-Up Companies
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1584
<p><em>This qualitative study investigates the implementation and effectiveness of human resource management (HRM) strategies in enhancing employee engagement within Indonesian digital start-up companies. The research employed a comprehensive qualitative methodology, including semi-structured interviews with 12 participants across various roles and company sizes within the start-up ecosystem. Data collection involved in-depth interviews, thematic analysis, and examination of HRM practices through multiple lenses. The findings reveal that successful employee engagement in digital start-ups is achieved through strategic implementation of flexible work arrangements, continuous learning programs, digital communication tools, and transparent leadership practices. Key themes emerged around the importance of work-life balance, professional development opportunities, and innovation culture in driving engagement levels. The study demonstrates that start-ups with fully implemented HRM strategies, particularly those emphasizing employee autonomy and career growth, achieve significantly higher engagement scores and job satisfaction rates. Digital transformation in HRM practices, including AI-driven recruitment tools and automated performance management systems, contributes substantially to operational efficiency and employee satisfaction. The research concludes that effective HRM strategies in digital start-ups require a holistic approach that integrates technology adoption with human-centered practices, emphasizing the critical role of leadership engagement and organizational culture in fostering sustained employee commitment</em></p>Zeanette T. LisbetHilda Nanda PriyatnaMuliyatiRahmat JayaAndi
Copyright (c) 2025 Zeanette T. Lisbet, Hilda Nanda Priyatna, Muliyati, Rahmat Jaya, Andi
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2025-10-212025-10-21421362137110.55299/ijec.v4i2.1584The Effect of Environmental Performance and Working Capital Management on Firm value with Profitability as an Intervening in the Textile Industry Sector
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1626
<p><em>The integration of environmental sustainability and financial performance has become a growing concern in emerging economies, particularly within resource-intensive sectors such as the textile industry. This study investigates how environmental performance and working capital management affect firm profitability and firm value. It also examines the mediating role of profitability in these relationships. A quantitative research design was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The sample consisted of 15 textile companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2023. Data were collected from audited financial statements. Variables include environmental performance, working capital management, profitability (measured by ROA), and firm value (measured by Tobin's Q). The empirical results reveal that environmental performance has a negative and significant impact on profitability but positively influences firm value. Working capital management negatively impacts profitability but does not significantly influence firm value. Furthermore, profitability does not significantly affect firm value and does not mediate the relationship between the independent variables and firm value. The findings suggest that environmental initiatives can enhance firm value independently of short-term financial gains. In the textile industry context, non-financial performance, particularly environmental responsibility, is increasingly recognized by the market, even when profitability does not improve. These findings offer useful insights for corporate managers and policymakers aiming to promote sustainability without compromising market valuation</em></p>Alviano De ParthoSiti MujanahAchmad Yanu Alif Fianto
Copyright (c) 2025 Alviano De Partho, Siti Mujanah, Achmad Yanu Alif Fianto
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2025-11-012025-11-01421372138210.55299/ijec.v4i2.1626Feasibility Analysis of Djoglo Restaurant Business in Lampung Regency South Area Reviewed from the Aspects of Market, Marketing, And Sharia Financing
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1622
<p>This study aims to analyze the feasibility of the Djoglo Restaurant business in South Lampung Regency from the market, marketing, and sharia financing aspects to support strategic decision making for the development of traditional culinary businesses. The study uses a qualitative approach with a case study method that was carried out for three months, with primary data obtained through in-depth interviews with owners, managers, employees, consumers, and direct observation, as well as secondary data from financial reports and internal company documents analyzed using an interactive analysis model with triangulation to ensure data validity. The results of the study indicate that the Djoglo Restaurant is very feasible to be developed from the three aspects studied, with the market aspect showing very good potential through an average of 180-220 people visiting per day, clear segmentation with a family dominance of 45%, and consumer satisfaction reaching 92% for the atmosphere of the place; the marketing aspect shows high effectiveness with sales growth of 20% per year and customer retention of 72% through an integrated marketing mix; and the sharia financing aspect shows that the musyarakah scheme with a ratio of 60:40 is the most suitable for an expansion of Rp 800 million with very positive feasibility indicators including NPV of Rp 1.24 billion, IRR of 42%, and a payback period of 2.3 years. This study provides practical contributions in the form of strategic recommendations for management in business expansion using sharia financing and optimizing marketing strategies, while enriching the literature on the feasibility of traditional culinary businesses with a sharia financing approach which is still limited in Indonesia, especially in the context of restaurants in the regions.</p>Reza AtridayansyahFatih FuadiDimas Pratomo
Copyright (c) 2025 Reza Atridayansyah, Fatih Fuadi, Dimas Pratomo
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2025-11-012025-11-01421383139410.55299/ijec.v4i2.1622Building Employee Competence Through Human Resource Training and Development at Carsurin Banjarbaru Company
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1602
<p><em>Employee training is an important strategy for improving a company’s human resource competency. This study aimed to analyze the effect of training on employee competency by considering control variables such as work motivation, experience, and education level. The research design was a quantitative explanatory survey. The population in this study was 42 employees of PT Carsurin Banjarbaru Branch, using a proportionate stratified random sampling technique. Data analysis was performed using descriptive statistics, classical assumption tests (normality and multicollinearity), and multiple linear regression, with a significance level of α = 0.05. The results showed that training had a positive and significant effect on employee competency (p < 0.05, R² = 0.65) even after controlling for motivation, experience, and education variables. No multicollinearity problems were found in the model (VIF < 10), and the residual data were normally distributed. These findings indicate that well-designed training programs play an important role in improving employee knowledge, skills, and work attitudes. Practically, these results suggest that companies should place more emphasis on developing relevant training materials, improving instructor quality, and using applicable training methods</em></p>AzzahratyRiris AmbarwatiYudi PermanaFirdaus
Copyright (c) 2025 Azzahraty ,, Riris Ambarwati, Yudi Permana, Firdaus
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2025-11-092025-11-09421395140810.55299/ijec.v4i2.1602Improving Community Economic Independence Through Downstreaming Andaliman Into Ready-To-Drink Juice Products
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1634
<p>This Community Service (PKM) was carried out by lecturers and students of the Business Administration Study Program, Faculty of Social and Political Sciences, HKBP Nommensen University, Medan, Postgraduate Students of the Faculty of Economics, University of North Sumatra in collaboration with the Regional Management Board (DPD) of MARTABE North Sumatra, located at Jl. Until No. 260 Medan, MARTABE North Sumatra is a community that contributes ideas to develop North Sumatra Province in terms of creativity, community innovation as Martabe members to improve the household economy. This Community Service (PKM) was carried out with the aim of empowering the community in the MARTABE North Sumatra community as members. Through this PKM, the community as MARTABE members are given empowerment through training on how to process Andaliman raw materials with various other mixed ingredients so that they can be accepted by the market as quality drinks. This program is expected to be a sustainable solution for increasing the added value of Andaliman through processing it into functional beverage products. With strong processing and marketing skills, the community will achieve increased income and economic independence. Downstreaming andaliman into ready-to-drink juice is not simply a technical process, but a multidimensional intervention that combines food science, microeconomics, community empowerment, and marketing strategies. The program's success depends on an integrated approach: scientific product validation, human capacity building, a realistic business model, and regulatory compliance. With this foundation, this Community Service (PKM) program has the potential to generate tangible and sustainable economic impact for the MARTABE community members in North Sumatra</p>Nalom SiagianGrace Angelia Julieta SiagianRut Onike Lubis
Copyright (c) 2025 Nalom Siagian, Grace Angelia Julieta Siagian, Rut Onike Lubis
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2025-11-152025-11-15421409141710.55299/ijec.v4i2.1634The Influence of Service Quality, Customer Experience, and Brand Image on Customer Satisfaction at Baita Car Wash in Gresik City
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1649
<p><em><span style="font-weight: 400;">This study aims to analyze the influence of service quality, customer experience, and brand image on customer satisfaction at Baita Car Wash in Gresik City using a quantitative approach. A total of 150 respondents were selected using the accidental sampling technique, namely customers who were encountered by chance during the research and met the study criteria. Data were analyzed using Structural Equation Modeling (SEM) Partial Least Squares (PLS) with SmartPLS 3 software. The results indicate that service quality, customer experience, and brand image have a positive and significant effect on customer satisfaction, demonstrating their crucial role in enhancing customer satisfaction.</span></em></p>Denny SyahputraRizky Dermawan
Copyright (c) 2025 Denny Syahputra, Rizky Dermawan
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2025-12-012025-12-01421418142610.55299/ijec.v4i2.1649Financial Ratio Analysis to Predict Profit Changes in Transportation Companies Listed on the Indonesia Stock Exchange (IDX)
https://ejournal.ipinternasional.com/index.php/ijec/article/view/1652
<p><em>During the 2019-2021 period, the world experienced a crisis due to the COVID-19 pandemic, which had a significant impact on various economic sectors, including transportation. Interestingly, this sector showed a contrasting trend, where social restrictions reduced community mobility activities but at the same time increased parcel delivery volumes due to the growth of online services. This study aims to evaluate the ability of changes in financial ratios—covering liquidity, profitability, leverage, activity, and market ratios—to predict earnings changes in 38 transportation companies listed on the Indonesian Stock Exchange during that period. Data analysis was performed using SPSS through a logistic regression method to assess the probability of the influence of each ratio on earnings changes. The results show that changes in liquidity, profitability, leverage, and activity ratios affect earnings changes, whereas changes in market ratios show no effect. These findings indicate that most fundamental ratios can serve as relevant indicators in predicting changes in the earnings performance of transportation companies during a crisis</em></p>Fadhel HusienNurjanti Takarini
Copyright (c) 2025 Fadhel Husien, Nurjanti Takarini
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2025-12-012025-12-01421427143810.55299/ijec.v4i2.1652