International Journal of Economics (IJEC) https://ejournal.ipinternasional.com/index.php/ijec <p><strong>International Journal of Economics (IJEC)</strong> <strong>E-ISSN. 2961-712X</strong> is a refereed publication that comes to address the Economic and Administration challenges that economic units of various nature face in today’s rapidly changing international economic environment. It is designed to publish original and high quality research work that will cast light in contemporary issues and will pave the way for the application of mould-braking solutions. IJEC’s general scope is to stimulate, promote and disseminate contemporary research that will have a significant impact on the theory and practice of Businesses, Public Organizations and other Institutions. IJEC’s aims to bridge the gap between theoretical developments and applied, policy-oriented research, becoming the ideal vehicle of advancing innovative ideas in the framework of entities’ economic management and general administration. In this context, the International Journal of Economics (IJEC) is bound to have a distinctive interdisciplinary profile, destined to cover a wide variety of topics spanning from Business Economics to Management, Finance, Accounting, Insurance, Risk Management, Auditing, Banking, International Economics, and Social Science. The ultimate mission of the International Journal of Economics (IJEC) is to constitute a valuable resource of scientific knowledge and applied research results for academics, practitioners and policy-makers becoming an indispensable ally in tackling modern economy’s challenges.</p> PT Inovasi Pratama Internasional en-US International Journal of Economics (IJEC) 2961-712X Analysis of Macroeconomic Influence, Investment Decisions, and Funding Decisions on Profitability, Unsystematic Risk, and Sharia Stock Return (Study of 70 JII Shares Listed on the IDX) https://ejournal.ipinternasional.com/index.php/ijec/article/view/936 <p>This research aims to examine and analyze the influence of macroeconomics, investment decisions and funding decisions on profitability, unsystematic risk and returns on JII 70 shares listed on the Indonesia Stock Exchange from 2019 to 2023. This research uses a quantitative approach and this type of research This is explanatory causal research which will explain the cause-and-effect relationships between research variables. The population used in this research is JII 70 shares listed on the Indonesia Stock Exchange from 2019 to 2023. The sampling technique in this research uses a purposive sampling technique, with the sample used being 20 companies with listed JII 70 indexed shares. on the Indonesian Stock Exchange from 2019 to 2023. The data source in this research is secondary data obtained from the official publication website of Bank Indonesia, the Central Statistics Agency, and the Indonesian Stock Exchange. Hypothesis testing was carried out by testing the SEM-PLS structural model using the Smart-PLS4 application. Based on the results of data testing, a conclusion regarding hypothesis testing is obtained, namely, macroeconomics does not have a significant effect on profitability, unsystematic risk and stock returns. Investment decisions have a positive and significant effect on profitability, unsystematic risk and stock returns. Funding decisions have a positive and significant effect on profitability, but have a negative and significant effect on unsystematic risk and stock returns. Profitability has a positive and significant effect on stock returns, and unsystematic risk has a negative and significant effect on stock returns.</p> Tri Buana Wira Pradhani Tri Ratnawati I.A. Sri Brahmayanti Copyright (c) 2024 Tri Buana Wira Pradhani, Tri Ratnawati, I.A. Sri Brahmayanti https://creativecommons.org/licenses/by/4.0 2024-07-10 2024-07-10 3 2 705 721 10.55299/ijec.v3i2.936 Analysis of the Influence of Poverty Levels in Tuban District https://ejournal.ipinternasional.com/index.php/ijec/article/view/840 <p>This study aims to determine the relationship between population size, economic growth, education level, and unemployment rate on the poverty level in Tuban Regency. Tuban Regency is a district with a poverty percentage reaching 14.91% in 2022. The researchers used a quantitative approach with multiple linear regression analysis. The results show that the population size has a positive effect on the poverty level, economic growth has a negative effect on the poverty level, the education level has a positive effect on the poverty level, and the unemployment rate has a positive effect on the poverty level in Tuban Regency. The data used in this study include secondary data obtained from the Central Statistics Agency and other related sources. This research provides significant contributions to understanding the factors influencing poverty in the area, which can serve as a basis for policy formulation to reduce poverty. Potential policies include improving the quality of education, creating new job opportunities, and promoting inclusive economic growth. Improving the quality of education is expected to enhance the skills and competitiveness of the workforce, while the creation of new jobs can reduce the unemployment rate. Inclusive economic growth ensures that the benefits of economic growth are felt by all layers of society, particularly the poor. Therefore, this study offers comprehensive insights into the relationship between these variables and provides policy recommendations that can help reduce the poverty rate in Tuban Regency.</p> Reinanda Aprilia Putri Rochimin Syamsul Huda Putra Perdana Copyright (c) 2024 Reinanda Aprilia Putri Rochimin, Syamsul Huda, Putra Perdana https://creativecommons.org/licenses/by/4.0 2024-07-10 2024-07-10 3 2 722 734 10.55299/ijec.v3i2.840 The Effect of Liquidity, Activitiy and Capital Structure on Profitability, Financial Distress and Firm Value in Building Construction and Property and Real Estate Companies Listed on The Indonesia Stock Exchange https://ejournal.ipinternasional.com/index.php/ijec/article/view/940 <p>This study aims to analyze the effect of liquidity, activity and capital structure on profitability, financial distress and firm value in building construction and property and real estate companies listed on the Indonesia stock exchange. The population in the study were building construction and property and real estate companies listed on the Indonesia stock exchange in 2018-2022. 17 companies were selected as samples using saturated samples. Hypothesis testing in this study was carried out with the smrart-PLS application. Based on the analysis of 11 hypotheses, it was found that liquidity has no significant effect on profitability, financial distress and firm value. Activity has a significant effect on financial distress and firm value but activity has no significant effect on profitability. Capital structure has a significant effect on financial distress and firm value but capital structure has no significant effect on profitability. Profitability and financial distress have no significant effect on firm value. Liquidity, activity and capital structure have no significant effect on firm value through profitability as an intervening variable. Liquidity, activity and capital structure have no significant effect on firm value through financial distress as an intervening variable.</p> Dinda Dwi Kurniawati Tri Ratnawati Ulfi Pristiana Copyright (c) 2024 Dinda Dwi Kurniawati, Tri Ratnawati, Ulfi Pristiana https://creativecommons.org/licenses/by/4.0 2024-07-14 2024-07-14 3 2 735 751 10.55299/ijec.v3i2.940 Analysis of Factors Affecting Indonesian Natural Rubber Exports https://ejournal.ipinternasional.com/index.php/ijec/article/view/879 <p>The aim of this research is to determine and analyze the short-term and long-term influence of Indonesian natural rubber production variables, international consumption, and international natural rubber prices on Indonesian natural rubber exports. This research was carried out using Time series data for the period 1989-2022 using numerical calculations of research variables using the Error Correction Model (ECM) analysis method assisted by EViews12 software. The population used in this research is information on Indonesian Natural Rubber Exports for 1989-2022. As a result of the analysis and discussion that has been carried out, it can be concluded that: Indonesian Natural Rubber Production has a positive influence in both the long and short term on Indonesian Natural Rubber Exports. International Natural Rubber Consumption in the long term has an insignificant influence with a negative correlation on the volume of Indonesian Natural Rubber Exports. International Natural Rubber Prices in both the long and short term have an insignificant influence with a positive correlation on Indonesian Natural Rubber Exports.</p> Avivatul Zayani M. Taufiq Copyright (c) 2024 Avivatul Zayani, M. Taufiq https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 752 762 10.55299/ijec.v3i2.879 Analysis of the Impact of Export Duty Policy, Total Production of Cocoa Beans, and Imports of Cocoa Beans on Cocoa Butter Exports in Indonesia https://ejournal.ipinternasional.com/index.php/ijec/article/view/880 <p>The purpose of this research is to analyze the influence of export duty policies, the amount of cocoa bean production and imports of cocoa beans on the volume of cocoa butter exports in the short and long term. This research uses a descriptive approach with quantitative methods, the focus is testing theories using number-based analysis and statistical analysis. The data used is a time series from 1993 to 2022. In this research, the model used is the Error Correction Model (ECM). The ECM method aims to identify the influence of independent variables on the dependent variable in both the short and long term by focusing on the variables of cocoa butter exports, export duty policies, production quantities and imports of cocoa beans. The analytical tool in this research uses Eviews-12. The conclusion of this research is as follows: Export duty policy (dummy variable) in the long term has a significant positive effect on coca butter exports. The amount of cocoa bean production does not have a significant impact on cocoa butter exports, both in the long and short term. The volume of cocoa bean imports has a significant impact on cocoa butter exports, both in the long and short term.</p> Sabrina Izzah Rheavanya M. Taufiq Anisa Fitria Utami Copyright (c) 2024 Sabrina Izzah Rheavanya, M. Taufiq, Anisa Fitria Utami https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 763 775 10.55299/ijec.v3i2.880 The Influence of Viral Marketing, Price Perceptions, and Product Quality on Consumer Purchasing Decisions at Richeese Factory https://ejournal.ipinternasional.com/index.php/ijec/article/view/944 <p>This research aims to analyze the effect of Viral Marketing, price perceptions, and product quality on consumer purchasing decisions at Richeese Factory. The population used in this study are consumers who are at least 17 years old and have made purchases at Richeese Factory Rungkut Madya. The sample used was 112 respondents with a nonprobability sampling method using purposive sampling technique. The data collection method in this study used a questionnaire or Likert scale by distributing questionnaires via google form, then analyzed with Partial Least Square (PLS). The results showed that Viral Marketing and product quality variables had a positive effect on purchasing decision variables. Meanwhile, the price perception variable does not have a positive effect on the purchasing decision variable.</p> Naila Aisyah Putri Supriyono Copyright (c) 2024 Naila Aisyah Putri, Supriyono https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 776 786 10.55299/ijec.v3i2.944 Sharia Banking Internal Auditors' Perceptions Regarding the Influence of Auditors' Sharia Knowledge Education on the Effectiveness of Sharia Compliance Inspections https://ejournal.ipinternasional.com/index.php/ijec/article/view/946 <p>Islamic banks need to ensure that their operations comply with sharia principles to increase loyalty and satisfaction of sharia bank customers. Internal audit has one of the functions of ensuring sharia compliance has been fulfilled in sharia banking by carrying out sharia compliance checks. One of the challenges in internal audit in carrying out its function is the lack of qualified sharia auditors who have adequate sharia knowledge. In this context, education in sharia science for auditors becomes very relevant. This research aims to identify the influence of formal and non-formal sharia education for auditors on increasing the effectiveness of auditing compliance with sharia principles in sharia banking according to the perception of internal auditors. The method used is a quantitative method by distributing questionnaires to internal auditors in conventional commercial banks that have Sharia Business Units. Based on the results of this research, the variable perception of formal sharia science education does not have a significant effect on the effectiveness of sharia compliance checks, the perception of non-formal sharia science education has a significant effect on the effectiveness of sharia compliance checks. Furthermore, simultaneously the variables of perception of formal sharia education and non-formal sharia science education have a significant effect on the effectiveness of sharia compliance.</p> Guruh Herman Was'an Copyright (c) 2024 Guruh Herman Was'an https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 787 792 10.55299/ijec.v3i2.946 Critical Study of DSN-MUI Fatwa No. 86 Concerning Cash Prizes in Fundraising at Sharia Financial Institutions https://ejournal.ipinternasional.com/index.php/ijec/article/view/947 <p>This research is intended to examine the Fatwa of the National Sharia Council of the Indonesian Ulema Council (DSN-MUI) No. 86 regarding cash prizes in raising funds at sharia financial institutions. This Fatwa requires that gifts given by Islamic financial institutions to customers must be in the form of goods or services, and prohibits gifts in the form of cash. This study aims to examine the effectiveness and implications of the fatwa and explore possible revisions based on input from Islamic banking scholars and practitioners. The research method used is qualitative through a descriptive analytical approach. Primary data includes DSN-MUI fatwa no. 86 of 2012, research results show that the implementation of this fatwa, especially regarding obligations for gifts in the form of goods, brings challenges for Islamic banks, especially in terms of procurement, maintenance and distribution of gifts in the form of goods and so on. Research also finds that prizes in the form of cash are more flexible and attractive to customers, without adding significant cost burdens to Islamic banks. This research suggests a review and possible revision of the DSN-MUI fatwa no. 86, taking into account the mutual benefit of banks and sharia financial customers.</p> Aminuddin Copyright (c) 2024 Aminuddin https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 793 804 10.55299/ijec.v3i2.947 The Effect of Remuneration, Time Management, on Employee Performance through Organizational Citizenship Behaviour as Intervening https://ejournal.ipinternasional.com/index.php/ijec/article/view/954 <p>The purpose of this study was to analyze the effect of remuneration, time management, on employee performance with organizational citizenship behavior as an intervening variable at Archives and Library Service Surabaya City. The sampling technique used is total sampling (saturated sample). The research sample was 40 respondents. Data collection using a questionnaire distributed to all respondents. The data collected was then analyzed using SEM-PLS analysis techniques. Results showed that remuneration has a positive and significant effect on organizational citizenship behavior. Remuneration has a positive and significant effect on organizational citizenship behavior. Remuneration has a negative and significant effect on employee performance. Time management has a positive and significant effect on organizational citizenship behavior. Time management has a positive and significant effect on employee performance. organizational citizenship behavior is negative and significant to employee performance. The effect of Remuneration has a negative and significant effect on Employee Performance with Organizational Citizenship Behavior as Mediation. The effect of Time Management has a negative and significant effect on Employee Performance with Organizational Citizenship Behavior as Mediation.</p> Raditya Yuniar Alfani Pratama Siti Mujanah Achmad Yanu Alif Fianto Copyright (c) 2024 Raditya Yuniar Alfani Pratama, Siti Mujanah, Achmad Yanu Alif Fianto https://creativecommons.org/licenses/by/4.0 2024-07-16 2024-07-16 3 2 805 816 10.55299/ijec.v3i2.954 Determining Factors in Decision Making for Online Cash Waqf Among the Millennial Generation https://ejournal.ipinternasional.com/index.php/ijec/article/view/993 <p>The realization of cash waqf is currently still very limited. Waqf literacy is still very minimal, especially for millennials. The millennial generation is a generation that is very close to technology, judging from the daily life of millennials, it is very closely related to activities carried out with technology. Factors that affect the online cash waqf generally previous researchers limited only to a few factors such as some discussed only limited to Social Influence (SI), and Religiosity or factors of Knowledge, Belief, Religiosity, Attitude, Subjective Norms and Perceived Behavioral Control (PBC ). This study aims to analyze the influence of perceived usefulness, perceived ease of use, religiosity, trust, social influence, information, attitude, subjective norm, perceived behavioral control, and waqf literacy on the intentions or desires of millennials to do online cash waqf. The data analysis method in this study uses the Structural Equation Model – Partial Least Squares (SEM-PLS). The research sample used in this study was the millennial generation who were born in the period from 1981 to 1996. The data used in this study was through field research, in this case data collection was carried out by distributing questionnaires that were distributed through online media (google form) to the millennial generation. The first result in this study is that perceived usefulness, religiosity, trust, social influence, information, attitude, perceived behavioral control greatly influence the millennial generation in making money online. While waqaf literacy, Perceived Ease of Use and Subjective Norm do not greatly affect millennials in online cash waqf.</p> Fathin Kemala Nashir Nurul Huda Indra Copyright (c) 2024 Fathin Kemala Nashir, Nurul Huda, Indra https://creativecommons.org/licenses/by/4.0 2024-07-21 2024-07-21 3 2 817 840 10.55299/ijec.v3i2.993 The Impact of Strategic Management on Organizational Performance: An Empirical Study https://ejournal.ipinternasional.com/index.php/ijec/article/view/969 <p>In today's era of globalization and intensifying market competition, business leaders, particularly in the food and beverage (F&amp;B) industry, are compelled to pursue continuous innovation and implement effective strategic management practices to remain competitive and succeed in an increasingly complex market. In this study, we will delve deeply into the implementation of strategic management in an F&amp;B enterprise, namely Ayam Guling Mister (AGM). It is the aim of this research to provide readers with an understanding of the concepts and basic principles of strategic management and their applicability to the F&amp;B industry. Furthermore, the factors influencing the successful implementation of strategic management will be discussed. This research employs a qualitative approach, which is particularly suited to the investigation of the application of strategic management in the context of food and beverages production. This enables the perspectives of organisational leaders on the management of strategic initiatives to be elucidated, thereby facilitating an understanding of the processes involved in maintaining the viability of a product. The findings from this research indicate that the implementation of strategic management at AGM is crucial to ensure business success and sustainable growth.</p> Paul Usmany Anna M. Ngabalin Try Wahyu Utami Jasmin Flora Grace Putrianti Copyright (c) 2024 Paul Usmany, Anna M. Ngabalin, Try Wahyu Utami, Jasmin, Flora Grace Putrianti https://creativecommons.org/licenses/by/4.0 2024-07-23 2024-07-23 3 2 841 847 10.55299/ijec.v3i2.969 Perceptions of Students at Andalas University's Payakumbuh Campus Regarding the Security of Academic Information Systems https://ejournal.ipinternasional.com/index.php/ijec/article/view/976 <p>Higher Education is one of the public service providers that wants to provide the best service to internal and external parties who need information, namely by utilizing academic information systems. The use of academic information systems is prone to data and information crimes, which are problems experienced by many system users and this also occurs in Indonesia. The method in this study uses a qualitative description method in this study and data collection is obtained using triangulation techniques. The results of the study, that it is necessary to improve information security from various threats, thus ensuring the security of valuable information assets. Information security using The International Organization for Standardization (ISO)/IEC 27001. In addition, it is also necessary to perform two-factor authentication which adds a two-step verification process to access the account.</p> Yindrizal Copyright (c) 2024 Yindrizal https://creativecommons.org/licenses/by/4.0 2024-07-23 2024-07-23 3 2 848 860 10.55299/ijec.v3i2.976 Marketing Communication Strategy for Youth Creations Breakfast Market (PASAR KAMU) in Increasing Visitor Enthusiasm https://ejournal.ipinternasional.com/index.php/ijec/article/view/1012 <p>This research aims to reveal the facts of the phenomenon to the marketing communication strategy carried out by Pasar Kamu in increasing visitor interest. This type of research is field research with a qualitative approach. Data collection techniques are carried out by interviews, observation, and documentation. Data analysis uses the Miles, Huberman, and Saldana model, namely by collecting data, condensing data, presenting data, and drawing conclusions. The results of this study indicate that Pasar Kamu carries out a marketing communication strategy using several components of the marketing communication mix in increasing visitor interest, namely advertising activities, sales promotion activities, interactive marketing activities, and public relations activities. The implementation of marketing communication strategies increases visitors to Pasar Kamu, which is around 1,000 to 2,500 visitors per week and has attracted visitors from within and outside the country.</p> Dwi Nanda Mufida Abdul Karim Batubara Copyright (c) 2024 Dwi Nanda Mufida, Abdul Karim Batubara https://creativecommons.org/licenses/by/4.0 2024-07-28 2024-07-28 3 2 861 869 10.55299/ijec.v3i2.1012 Analysis of the Influence of Consumer Behavior on Purchasing Decisions in the E-Commerce Industry https://ejournal.ipinternasional.com/index.php/ijec/article/view/996 <p>Purchasing decision-making represents a crucial aspect of consumer behaviour prior to the act of purchase. The decision to purchase is made subsequent to an evaluation of the array of available products or services. Online shopping sites appear to offer a convenient and expedient means of fulfilling consumer shopping desires. E-commerce is a commercial activity conducted via the Internet, offering a diverse range of products to consumers. The objective of this research is to ascertain the process by which consumers make purchasing decisions in the context of e-commerce. This research employs a descriptive qualitative approach. This research is situated in the city of Karawang. The informants are four students enrolled in a management studies programme at Buana Perjuangan Karawang University who utilise the e-commerce application on a regular basis. The data was collected through the use of interviews, observation, and documentation. The analysis was conducted by categorising the data into two distinct groups: primary data obtained from direct interviews and secondary data derived from relevant articles. The findings of the study indicate that discount promotions, free shipping promotions, prices, and product quality play a significant role in influencing consumers' online purchasing decisions in e-commerce. The consumer buying decision-making process encompasses five stages: the introduction of needs, information search, evaluation of alternatives, purchasing decisions, and the post-purchase behaviour stage. It can be concluded that students frequently utilise e-commerce platforms to fulfil their needs and desires.</p> Nilawati Nasti Ahmad Husin Lubis Abdul Rasyid MS Copyright (c) 2024 Nilawati Nasti, Ahmad Husin Lubis, Abdul Rasyid MS https://creativecommons.org/licenses/by/4.0 2024-08-09 2024-08-09 3 2 870 875 10.55299/ijec.v3i2.996 Financial Performance Assessment Using Balanced Scorecard Methodology in Indonesian Banks https://ejournal.ipinternasional.com/index.php/ijec/article/view/1039 <p>The objective of this study is to assess the financial performance of XYZ Bank through the lens of the balanced scorecard approach. The research method employed is qualitative, with data drawn from the annual reports of the banks in question for the period spanning 2020 to 2021. This period encompasses both the pre-merger and post-merger phases of Bank Syariah Indonesia. The findings of this study indicate that, from a financial perspective, the combined ROE ratio of the three Islamic banks, which has undergone a merger, is improving and includes healthy qualifications, approaching 15%. The customer perspective reveals an encouraging improvement in profitability, which is attributable to both customer migration from the predecessor bank to the merged bank and new customer growth. The merger has facilitated operating efficiency due to the synergy of the merger, leading to an increase in employee productivity, as measured by revenue. The establishment of several business unit networks represents an innovative form of internal business process, which can facilitate service delivery. The implications of this research provide a more detailed description of performance measurement using data from the company's published annual reports. Previous balance scorecard research employed survey methods in order to obtain information related to the growth and learning perspectives, as well as the customer and internal business process perspectives. In contrast, this study uses only data from the company's financial statements and annual reports.</p> Danil Syahputra Supiah Ningsih Durahman Marpaung Copyright (c) 2024 Danil Syahputra, Supiah Ningsih, Durahman Marpaung https://creativecommons.org/licenses/by/4.0 2024-08-14 2024-08-14 3 2 875 882 10.55299/ijec.v3i2.1039 The Influence of Employee Productivity and Operational Costs on Increasing Revenue PT. Diamond National Iron Industry Medan https://ejournal.ipinternasional.com/index.php/ijec/article/view/1040 <p>This research aims to analyze the impact of employee productivity and operational costs on income growth at PT. Intan National Iron Industry Medan. The study uses multiple linear regression methods with a sample of annual financial reports from the past six years, which have been approved by the company leadership. The motivation for this research stems from fluctuations in income over the years, particularly during the pandemic, where a drastic decline was observed. The income generated was insufficient to cover operational costs, leading to unmet income targets and a lack of management incentives, or even company losses. The results of the study indicate that employee productivity has a positive and significant effect on income, with a T-value of 7.079 (T-value 7.079 &gt; T-table 2.015) and a significance level of 0.000 &lt; 0.05, meaning that Ha is accepted and H0 is rejected. Operational costs also have a significant impact on income, with a T-value of 3.976 (T-value 3.976 &gt; T-table 2.015) and a significance level of 0.000 &lt; 0.05, again leading to the acceptance of Ha and rejection of H0. Furthermore, the combined effect of productivity and operational costs yields an F-value of 34.852 &gt; 4.74 with a significance level of 0.000 &lt; 0.05. These findings demonstrate that both employee productivity and operational costs positively and significantly influence income growth at PT. Intan National Iron Industry Medan.</p> Syafrial Syah Faulia Anggeraini Dang Panagaman Tamba Copyright (c) 2024 Syafrial Syah, Faulia Anggeraini, Dang Panagaman Tamba https://creativecommons.org/licenses/by/4.0 2024-08-15 2024-08-15 3 2 883 897 10.55299/ijec.v3i2.1040 E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) https://ejournal.ipinternasional.com/index.php/ijec/article/view/1045 <p>The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.</p> Inda Arfa Syera Hajar Affiah Copyright (c) 2024 Inda Arfa Syera, Hajar Affiah https://creativecommons.org/licenses/by/4.0 2024-08-21 2024-08-21 3 2 898 905 10.55299/ijec.v3i2.1045 The Influence of Hedonic Motivation and Influencer Marketing on Purchasing Decisions with FOMO (Fear of Missing Out) as A Mediating Variable (Empirical Study: Cupika Online Store Customers) https://ejournal.ipinternasional.com/index.php/ijec/article/view/1006 <p class="s12"><span class="s10"><span class="bumpedFont17">This study investigates the influence of hedonic motivation and influencer marketing on purchase decisions, with Fear of Missing Out (FOMO) as a mediating variable, in the context of Cupika online store customers. The research employs a quantitative approach using structural equation modeling (SEM) with a sample of 132 respondents who have purchased from Cupika's e-commerce platforms.</span></span> <span class="s10"><span class="bumpedFont17">The findings reveal significant direct effects of hedonic motivation (β = 0.206, p = 0.017) and influencer marketing (β = 0.317, p &lt; 0.001) on purchase decisions. FOMO demonstrates a strong direct effect on purchase decisions (β = 0.470, p &lt; 0.001). Furthermore, the study identifies significant indirect effects of hedonic motivation (β = 0.243, p = 0.001) and influencer marketing (β = 0.149, p = 0.006) on purchase decisions, mediated by FOMO. These results highlight the complex interplay between emotional factors, social influence, and psychological states in shaping online consumer behavior.</span></span> <span class="s10"><span class="bumpedFont17">The study contributes to the growing body of literature on digital consumer behavior and offers practical implications for e-commerce marketing strategies. It underscores the importance of leveraging hedonic appeals, influencer partnerships, and FOMO-inducing tactics to drive online sales. However, it also emphasizes the need for ethical considerations in implementing such strategies. Future research directions include exploring these relationships across various product categories and cultural contexts, and investigating the long-term impacts of FOMO-driven purchases on consumer satisfaction and brand loyalty</span></span><span class="s10"><span class="bumpedFont17">.</span></span></p> Stephanus Solaiman Christian Haposan Pangaribuan Copyright (c) 2024 Stephanus Solaiman, Christian Haposan Pangaribuan https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 906 918 10.55299/ijec.v3i2.1006 The Influence of Compensation and Work Flexibility on Employee Retention with Employee Engagement as A Mediating Variable in The Millennial and Z Generations in Tangerang https://ejournal.ipinternasional.com/index.php/ijec/article/view/1007 <p>This study investigates the influence of compensation and work flexibility on employee retention among Millennial and Generation Z workers in Tangerang, Indonesia, with employee engagement serving as a mediating variable. Utilizing a quantitative approach with structural equation modeling, data were collected from 152 employees through online questionnaires. The results reveal that both compensation and flexibility significantly impact employee retention, with compensation exhibiting a stronger effect. Employee engagement was found to partially mediate these relationships, amplifying the impact of both factors on retention. Notably, compensation demonstrated a more pronounced influence on both engagement and retention compared to flexibility. These findings provide crucial insights for organizations seeking to retain younger talent, emphasizing the need for competitive compensation strategies balanced with flexible work arrangements. The study contributes to the understanding of evolving workforce dynamics in emerging markets and offers practical implications for human resource management in the context of generational workplace preferences.</p> Yossi Fitriani Chandra Wibowo Widhianto Copyright (c) 2024 Yossi Fitriani, Chandra Wibowo Widhianto https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 919 930 10.55299/ijec.v3i2.1007 The Dynamics of Food security in Indonesia: A Study on the Availability, Affordability, and Utilization of Food in Districts and Cities with the Lowest Index in 2022 https://ejournal.ipinternasional.com/index.php/ijec/article/view/1022 <p>In 2022, a total of 70 districts (16.83% of the total 416 districts) and 4 cities (4% of the 98 cities) were reported to have low scores in the Food security Index (FRI). This research aims to analyze the impact of the availability, affordability, and utilization of food on the Food security Index (FRI) in districts and cities with the lowest Food security Index in Indonesia. The research is quantitative with a correlational design, aiming to analyze the effect of availability, affordability, and utilization of food on the Food security Index. The study was conducted in 74 districts and cities that had the lowest Food security Index in 2022. Secondary data were obtained from the National Food Agency of the Republic of Indonesia, and data analysis was carried out using Multiple Linear Regression methods. The research findings affirm that the availability of food has a significant positive impact on the Food security Index in districts and cities with the lowest Food security Index. Meanwhile, the affordability of food also shows a significant positive influence on the Food security Index at the same local level. However, the utilization of food is not proven to have a significant impact on the Food security Index in districts and cities with low levels of food security.</p> Siti Amalia Siti Maria Dessy Fitrianitha Copyright (c) 2024 Siti Amalia, Siti Maria, Dessy Fitrianitha https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 931 938 10.55299/ijec.v3i2.1022 Factors that Affect Audit Delay https://ejournal.ipinternasional.com/index.php/ijec/article/view/1042 <p>The objective of this study was to ascertain whether there is a correlation between profitability, solvency, company size, company age, and audit opinion with audit delay. This study employs existing data on the financial statements of the mining sector, which have been adjusted to align with the sample criteria specified by the Indonesia Stock Exchange for the 2019-2023 research period. The data collection process employed a purposive sampling method, yielding a total of 70 data points from 14 mining companies over a five-year period. The research findings were subjected to a multiple linear regression analysis using the SPSS software. The results indicated that profitability exerts a negative influence on audit delay, whereas solvency and company size exert a positive influence on audit delay. Additionally, company age and audit opinion were found to have no effect on audit delay.</p> Yulan Sari Andar Febyansyah Copyright (c) 2024 Yulan Sari, Andar Febyansyah https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 939 950 10.55299/ijec.v3i2.1042 The Influence of Company Size, Financial Leverage, Cash Holding and Managerial Ownership on Income Smoothing https://ejournal.ipinternasional.com/index.php/ijec/article/view/1043 <p>This research aims to analyze the influence of company size, financial leverage, cash holding and managerial ownership on income smoothing in food and beverage companies. The research method used is quantitative from financial report data listed on the Indonesia Stock Exchange (BEI) with a population of 90 samples from 18 companies. The results of data analysis show that there is a positive correlation between company size and cash holding, but the results from financial leverage and managerial ownership show a negative correlation. The implications of this research can be an evaluation material for companies and investors and provide additional information regarding what factors influence income smoothing.</p> Yuli Candra Prasasti Andar Febyansyah Copyright (c) 2024 Yuli Candra Prasasti, Andar Febyansyah https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 951 969 10.55299/ijec.v3i2.1043 Analysis of the Application of the Unified Theory of Acceptance and Use of Technology (Utaut) in the Use of Linktree https://ejournal.ipinternasional.com/index.php/ijec/article/view/1038 <p>Research Aims: Analyze the factors that influence the use of Linktree using UTAUT theory. This research analyzes Performance Expectancy, Effort Expectancy, Social Influence, and Facilitating Conditions, Behavioral Intention and Use Behavior in using Linktree by customers. Design/Methodology/Approach: This research examines construction companies that were founded in 2012. Researchers used a sample of 119 customers using Stratified Random Sampling. The analytical method used in this research is UTAUT. Research Findings: Findings show that Performance Expectancy and Effort Expectancy do not have a significant influence on Linktree's Behavioral Intention or Use Behavior. On the other hand, Social Influence and Facilitating Conditions have a significant impact on these two variables. Social Influence influences Behavioral Intention and Use Behavior due to recommendations and social norms received by users. Facilitating Conditions plays an important role in supporting the use of Linktree through the availability of adequate infrastructure and technical support. Apart from that, Behavioral Intention is the most significant factor in determining usage behavior. And the influence of Facilitating Conditions on Behavioral Intention is strengthened when mediated by Use Behavior. Theoretical Contribution/Originality: This research provides a theoretical contribution to the understanding of factors influencing the acceptance and use of new technologies in the context of small and medium-sized companies. Practitioners/Policy Implications: Companies should focus on practical benefits that customers gain, such as easy access to various important links on one page. And considering the significant social influence, marketing strategies must be reinforced with positive testimonials from satisfied customers. Research Limitations/Implications: Companies must focus on the practical benefits of using Linktree, strengthen social influence- based marketing strategies through customer testimonials and recommendations, and ensure conditions that facilitate use remain optimal with adequate infrastructure and technical support.</p> Dewi Istiqomah Syarif Hidayatullah Mardiana Andarwati Copyright (c) 2024 Dewi Istiqomah, Syarif Hidayatullah, Mardiana Andarwati https://creativecommons.org/licenses/by/4.0 2024-09-01 2024-09-01 3 2 970 982 10.55299/ijec.v3i2.1038 Implementation of Intellectual Intelligence, Emotional Intelligence and Spiritual Intelligence from an Islamic Perspective on Employee Education and Training at XYZ’s Company https://ejournal.ipinternasional.com/index.php/ijec/article/view/1044 <p>The purpose of this study is to identify intelligence as a proxy for worker performance at XYZ's company from an Islamic standpoint. The three types of intelligence in question are intellectual, emotional, and spiritual. Given the increasing complexity of the industry and the globalization of business, it is critical for organizations to recognize that their most valuable resource is their workforce. Utilized by XYZ's company to assist intelligence from an Islamic perspective, particularly in integrating Islamic values, this research method involves qualitative descriptive analysis. Five informants provided information during staff interviews in the operational unit responsible for human resources, education, and training. Data were also gathered through observation and documentation. The study's findings suggest that intelligence encompasses more than just cognition; it also covers other types of intelligence including emotional and spiritual intelligence. Islamic teachings place a great emphasis on the harmony between the three forms of intellect in order to develop healthy and productive persons. This allows employers to produce workers who are not only technically proficient but also possess a strong sense of social awareness and spiritual understanding.</p> Annisa Qurrota A’yun Annisa Yasmin Utari M. Noer Copyright (c) 2024 Annisa Qurrota A’yun, Annisa Yasmin, Utari M. Noer https://creativecommons.org/licenses/by/4.0 2024-09-03 2024-09-03 3 2 983 994 10.55299/ijec.v3i2.1044 Towards Better Financial Governance: The Urgency of Model Risk Management in Indonesia Viewed Through Maqashid Shariah https://ejournal.ipinternasional.com/index.php/ijec/article/view/1024 <p>This study assesses the adequacy of Model Risk Management (MRM) frameworks within Indonesian Islamic banking by utilizing Maqashid Shariah principles as a tool to align these frameworks more closely with global standards, specifically focusing on safeguarding life (Hifzh Al-Nafs) and property (Hifzh Al-Mal). Through a comparative literature review, this research examines the structure and effectiveness of MRM practices in Indonesia, referencing regulations such as POJK 65/2016 and SEOJK 25-SEOJK.03-2023, against those in developed financial markets such as the USA, UK, Europe, Japan, and UAE, with an emphasis on governance, lifecycle management, and internal audit processes. The findings suggest that Indonesia’s current MRM frameworks are somewhat rudimentary when contrasted with international norms. Key areas identified for enhancement include expanding the scope, enhancing governance structures, refining model lifecycle management, and strengthening internal audits and oversight mechanisms. By employing Maqashid Shariah principles as an analytical tool, this paper proposes enhancements to MRM frameworks that can significantly improve the stability and compliance of Islamic banks in Indonesia, promoting greater global competitiveness and adherence to Shariah principles. This approach not only integrates traditional MRM approaches with Islamic ethical standards but also provides a tailored framework for regulatory enhancements that support a stable, compliant, and ethical Islamic banking environment.</p> Novingky Ferdinand Copyright (c) 2024 Novingky Ferdinand https://creativecommons.org/licenses/by/4.0 2024-09-05 2024-09-05 3 2 995 1006 10.55299/ijec.v3i2.1024 TikTok live Streaming: The Role of Influencers in Shaping Consumer Purchase Decision https://ejournal.ipinternasional.com/index.php/ijec/article/view/1017 <p>This study aims to determine the role of influencers in TikTok live streaming, promotion and trust in purchase urchase intention. The research method used in this research is descriptive quantitative. The sample in this study were 100 people. The sampling technique used is nonprobability sampling with saturated sampling. The approach used in this study was accidental sampling. The types of data used in this study are primary data and secondary data, where secondary data is used to strengthen the background of the problem. The measurement scale used is a questionnaire with a Likert scale of 1-5. The tests carried out in this study are validity and reliability tests, hypothesis testing, inner model, outer model and r square. The tool used to test the hypothesis is the Structural Equation Model (SEM) with the SPSS. The results of this study are that promotion and trust have a positive and significant effect on TikTok Live influencers in Yogyakarta, while promotion and trust have a positive effect on TikTok consumer buying interest, while the Influencer variable mediates the relationship between promotion and consumer buying interest TikTok Live in Yogyakarta.</p> Nadia Nadia Marta Indri Copyright (c) 2024 Nadia Nadia, Marta Indri https://creativecommons.org/licenses/by/4.0 2024-09-08 2024-09-08 3 2 1007 1018 10.55299/ijec.v3i2.1017 The Influence of Consumer Behavior and Electronic Word of Mouth (E-Wom) on the Decision to Purchase Pizza Hut Products in Generation Z in Depok City from a Maqosid Syariah Perspective https://ejournal.ipinternasional.com/index.php/ijec/article/view/1025 <p>This research aims to analyze the influence of consumer behavior and electronic-word of mouth (e-WOM) on the decision to purchase Pizza Hut products among Generation Z in Depok City from a Maqosid Syariah perspective. The importance of this research lies in understanding how these two factors influence purchasing decisions in the context of sharia which focuses on prosperity and balance. The background to the problem includes the increasing influence of digital and social media in the consumption behavior of Generation Z, as well as the lack of literature that discusses the influence of consumer behavior and e-WOM specifically in the fast food industry in Indonesia. This phenomenon is increasingly relevant considering that Generation Z is a significant target market. The novelty of this research is the integration of the Maqosid Syariah perspective in the analysis of consumer behavior and e-WOM, which has not been widely discussed in previous research. The method used was quantitative with a questionnaire as the data collection instrument, involving 150 respondents from Generation Z in Depok City. The research results show that consumer behavior and e-WOM simultaneously have a significant effect on purchasing decisions, with a calculated F value of 137.28 which is greater than the F table of 3.06 at a significance level of 0.05. The t test shows that the coefficient value for consumer behavior is 0.482 and e-WOM is 0.567, with a coefficient of determination (R²) of 0.652, indicating that 65.2% of the variability in purchasing decisions is explained by these two factors. So, consumer behavior and e-WOM have a significant influence on purchasing decisions for Pizza Hut products, and it is important for the company to develop an ethical and transparent marketing strategy in accordance with Maqosid Syariah principles.</p> Ali Mutaufiq Copyright (c) 2024 Ali Mutaufiq https://creativecommons.org/licenses/by/4.0 2024-09-09 2024-09-09 3 2 1019 1027 10.55299/ijec.v3i2.1025 Generation Y and Z's Preferences on Intentions to Use Halal Products for Daily Dental and Oral Care https://ejournal.ipinternasional.com/index.php/ijec/article/view/930 <p>Background: Even if global economic growth is modest, Indonesia's halal business presents a tremendous chance to help the country's development. In general, the worldwide market, including the pharmaceutical and cosmetics industries, must address the need for halal products. Objective: This study intends to determine whether attitudes, subjective norms, behavioral control, and religion influence the intention to use halal oral health care items on a daily basis on Y and Z generation. These products are widely used but the study is still limited. Behavioral control, religion, and subjective norms were found to influence the intention or intent to use, as determined by this study. On the other side, there is no substantial relationship between attitude and intent to use. Research Method: Methods of data analysis in this research using Structural Equation Modelling (SEM). Sample of research used in this study is 146 respondent. The data used in this research is primary data sourced from generation Y and Z in Indonesi<br />Findings: This research will help halal industry participants, particularly the pharmaceutical and cosmetic sub-sectors, develop strategies to boost public product knowledge and consumption. In addition, this research will serve as a reference for regulators working to improve the halal industry environment, including regulation and infrastructure.</p> Permasari Sabaniah Indra Achmad Firdaus Copyright (c) 2024 Permasari Sabaniah, Indra, Achmad Firdaus https://creativecommons.org/licenses/by/4.0 2024-09-12 2024-09-12 3 2 1028 1046 10.55299/ijec.v3i2.930 The Influence of Field Work Practices, Motivation, and Self-Efficacy on Work Readiness https://ejournal.ipinternasional.com/index.php/ijec/article/view/1019 <p>Job readiness is the ability of a human being to do things related to work activities. Job readiness is a trait and behavior that will be needed by students, especially final year students. To build job readiness, it is also necessary to practice field work, motivation and self-efficacy of students. This research is a type of quantitative research. This study made a sample of final year Management students Faculty of Economics and Business, UPNV East Java The sample technique used was Simple Random Sampling with a total of 94 students and data analysis techniques using the PLS (Partial Least Square) method, using validity tests, reliability tests, and hypothesis tests. The results of previous research on research related to the variables of this study show that there is a positive and significant influence on the influence of field work practices, motivation, and self-efficacy on work readiness.</p> Daffak Amirul Haq Mei Retno Adiwati Copyright (c) 2024 Daffak Amirul Haq, Mei Retno Adiwati https://creativecommons.org/licenses/by/4.0 2024-09-15 2024-09-15 3 2 1047 1054 10.55299/ijec.v3i2.1019 The Influence of Work Environment and Workload on the Performance of Production Department Employees at CV. Tirto Agung Rejoso Pasuruan https://ejournal.ipinternasional.com/index.php/ijec/article/view/972 <p>Using the CV research object, the purpose of this study is to elucidate how workload and work environment affect employee performance. Rejoso Tirto Agung Pasuruan A quantitative methodology is used in this study. Employees of CV made up the study's population. Rejoso Tirto Agung Pasuruan. Forty responders from CV's production division served as the study's sample in the meanwhile. Rejoso Tirto Agung Pasuruan. Using the SmartPLS program, all tests demonstrate that all tests receive scores higher than the required values, indicating that the test is deemed trustworthy. This study employs a quantitative research design, PLS analysis, and descriptive statistics for data analysis. The findings of the study indicate that the workload is unable to improve CV workers' performance. Tirto Agung Rejoso Pasuruan, however CV personnel' performance might be encouraged by their work environment. Pasuruan Tirto Agung Rejoso.</p> Mufarrij Al Kahfi Sulastri Irbayuni Copyright (c) 2024 Mufarrij Al Kahfi, Sulastri Irbayuni https://creativecommons.org/licenses/by/4.0 2024-09-15 2024-09-15 3 2 1055 1060 10.55299/ijec.v3i2.972 Analysis of Husband-Wife Interaction, Financial Vulnerability, and Objective Well-Being in Sandwich Generation Families https://ejournal.ipinternasional.com/index.php/ijec/article/view/975 <p>In sandwich-generation families, there are individuals who simultaneously support the financial needs of children and the elderly. This is a quantitative study with a cross-sectional design using an online survey as a data collection tool. The study was conducted in Indonesia with a research population including sandwich families living in one house consisting of three generations: husband and wife, children, and elderly. The research sample consisted of working wives from the sandwich generation. Of the 223 respondents who participated, 106 met the criteria for further analyses. The results show that spousal education and income play important roles in reducing financial vulnerability and improving family welfare. Harmonious interactions between husbands and wives can reduce financial vulnerability and improve family welfare. Conversely, high financial vulnerability can disrupt a family's objective welfare if not properly managed. The conclusion is the need to improve financial literacy, create a good financial management strategy, and maintain open and harmonious communication between husband and wife to reduce financial vulnerability and improve the welfare of sandwich-generation families.</p> Jihan Apikasari Putri Irni Rahmayani Johan Lilik Noor Yuliati Copyright (c) 2024 Jihan Apikasari Putri, Irni Rahmayani Johan, Lilik Noor Yuliati https://creativecommons.org/licenses/by/4.0 2024-09-15 2024-09-15 3 2 1061 1073 10.55299/ijec.v3i2.975 The Influence of Word of Mouth and Perceived Value on Parents' Decisions to Choose Kids Republic Jakarta School https://ejournal.ipinternasional.com/index.php/ijec/article/view/1078 <p>This study aims to analyze the influence of Word of Mouth (WoM) and perceived value on parents' decisions to enroll their children at Sekolah Kids Republic Jakarta, an early childhood education institution (PAUD) located in Jakarta. The population for this study comprised 204 parents of students currently enrolled at Sekolah Kids Republic Jakarta. A sample of 68 parents was selected using a sampling technique with a 10% margin of error. The analysis used the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The study yielded the following findings: (1) Perceived value has a significant and dominant influence on parents' decisions in choosing Sekolah Kids Republic Jakarta; (2) Word of Mouth (WoM) has a relatively weak and statistically insignificant influence on these decisions; and (3) The combined effect of WoM and perceived value moderately explains the variance in parents' decisions, supporting the hypothesis that both variables together significantly influence decision-making, with perceived value playing a more dominant role.</p> Muhammad Akbar Julio Muchsin Saggaff Shihab Copyright (c) 2024 Muhammad Akbar Julio, Muchsin Saggaff Shihab https://creativecommons.org/licenses/by/4.0 2024-09-21 2024-09-21 3 2 1074 1088 10.55299/ijec.v3i2.1078 An Analysis of the Role of Human Resource Management in Enhancing Organizational Efficiency and Effectiveness https://ejournal.ipinternasional.com/index.php/ijec/article/view/1097 <p>The objective of this research is to examine the impact of human resource management (HRM) on the efficiency and effectiveness of organizational operations. This research employs a literature review methodology, encompassing the examination of a multitude of pertinent academic sources, journals, and articles. The findings of this study indicate that effective human resource management, as evidenced by recruitment practices, training, employee development, and performance evaluation, can markedly enhance operational efficiency and organizational effectiveness. Moreover, factors such as job satisfaction, motivation, and organizational culture also exert a significant influence on the attainment of organizational objectives. Consequently, strategic human resource management represents a pivotal determinant of organizational success in the context of global competition.</p> Imron Natsir Haruni Ode Tungga Buana Irfana Delyana Rahmawany Pulungan Mislan Sihite Copyright (c) 2024 Imron Natsir, Haruni Ode, Tungga Buana Irfana, Delyana Rahmawany Pulungan, Mislan Sihite https://creativecommons.org/licenses/by/4.0 2024-09-27 2024-09-27 3 2 1089 1097 10.55299/ijec.v3i2.1097 Financial Literacy, Public Accountability, Information Transparency and Financial Performance Responsibility in Zakat Management at Baitul Mal Aceh Agency https://ejournal.ipinternasional.com/index.php/ijec/article/view/1107 <p>This research aims to determine the influence of financial literacy, public accountability, information transparency and responsibility on the financial performance of zakat management at Baitul Mal Aceh Agency. This research uses the financial literacy variable as the main variable which is believed to have a better influence on improving financial performance.&nbsp; The use of financial literacy variables becomes important along with the implementation of zakat as a tax deduction as regulated by the Ministry of Finance of the Republic of Indonesia. Through financial literacy, Baitul Mal Aceh Agency can improve, especially regarding zakat management. This research also uses good governance variables, which include public accountability, information transparency and responsibility. Baitul Mal Aceh as a public sector organization is obliged to prioritize the principles of good governance in order to increase public trust in zakat management in Aceh.</p> <p>&nbsp;</p> Ronikeusumaranda Yusri Hazmi Ahmad Fauzan Abdullah Copyright (c) 2024 Ronikeusumaranda, Yusri Hazmi, Ahmad Fauzan https://creativecommons.org/licenses/by/4.0 2024-09-30 2024-09-30 3 2 1098 1110 10.55299/ijec.v3i2.1107 Exploring the Relationship Between Leadership Styles and Employee Motivation in the Context of Contemporary Management https://ejournal.ipinternasional.com/index.php/ijec/article/view/1098 <p>The objective of this research is to examine the relationship between leadership styles and employee motivation in the context of contemporary management. This research employs a literature review approach to analyse various leadership theories, including transformational, transactional, autocratic, democratic, laissez-faire, and servant leadership. Each leadership style is evaluated in relation to employees' intrinsic and extrinsic motivation. The findings indicate that transformational and democratic leadership styles have the most significant influence on employees' intrinsic motivation, whereas transactional and autocratic leadership styles emphasize extrinsic motivation. This study contributes to contemporary management literature by providing insights into the importance of tailoring leadership styles to employees' motivational needs to achieve optimal performance.</p> Djoko Soelistya Sidrotun Naim Muliyati Muliyati Sofiyatul Anshoriyah Muhammad Syafri Copyright (c) 2024 Djoko Soelistya, Sidrotun Naim, Muliyati Muliyati, Sofiyatul Anshoriyah, Muhammad Syafri https://creativecommons.org/licenses/by/4.0 2024-09-30 2024-09-30 3 2 1111 1123 10.55299/ijec.v3i2.1098 Impact of Digital Marketing, Influencer, Live Features, and Reviews Shopee Purchase With Brand Image https://ejournal.ipinternasional.com/index.php/ijec/article/view/1065 <p>The advancement of information and communication technology in the digital era has revolutionized various aspects of human life, including in the realm of business and marketing. Marketing activities that once relied on direct interaction between sellers and buyers have now shifted towards digital marketing that utilizes online platforms. Indonesia, as the largest economy in Southeast Asia, has made an e-commerce as the main driver of socioeconomic growth. Supported by a population of over 270 million people and ever-increasing internet penetration, the development of e-commerce in Indonesia has experienced rapid progress in recent years.&nbsp;This study aims to analyze the impact of digital marketing, influencer marketing, live features, and Online Customer Reviews on online purchase decisions on the Shopee platform with brand Image as an intervening variable. This research used a quantitative method with a data collection technique through an online questionnaire to 210 Shopee users in Indonesia. The measurement of construct validity and reliability was carried out using the measurement model (outer model). Then, the structural model (inner model) was used to test the model's strength, predictive ability, model significance, and the direct and indirect influence of independent variables on the dependent variable. The test tool employed SmartPLS 3.0.&nbsp;The results of this study indicate that the variables of Digital Marketing, Live Features, and Brand Image have a significant influence on Purchase Decisions on Shopee e-commerce. Furthermore, the variables of influencer marketing, live features, and Online Customer Review have a significant influence on Brand Image on Shopee e-commerce. Meanwhile, for the indirect influence, the variable live features have a significant influence on purchase decisions on Shopee e-commerce through Brand Image as an intervening variable.</p> Nabilah Safirah Nova Anggrainie Copyright (c) 2024 Nabilah Safirah, Nova Anggrainie https://creativecommons.org/licenses/by/4.0 2024-10-03 2024-10-03 3 2 1124 1130 10.55299/ijec.v3i2.1065 The Impact of Digital Marketing and Electronic Word of Mouth on Impulse Buying of Adidas Running Shoes in Surabaya https://ejournal.ipinternasional.com/index.php/ijec/article/view/1071 <p>The fashion industry, primarily running shoes, has become a significant market phenomenon in modern society. From 2019 to 2023, Nike and Adidas were the dominant competitors in the Indonesian sports footwear industry. However, Adidas experienced a decline in its market share beginning in 2021. The purpose of this study is to examine The Impact of Digital Marketing and Electronic Word of Mouth (e-WoM) on the impulse buying of Adidas running shoes. The research employs a quantitative research strategy that utilizes a survey methodology. A total of 100 participants were selected through purposive sampling methods. The study sample is composed of adult residents of Surabaya, aged 17 years and older, who have previously acquired information about Adidas products and have engaged in impetuous purchasing. A five-point Likert scale questionnaire was employed to capture primary data, which was subsequently analyzed using Structural Equation Model (SEM) PLS. The results suggest that impulsive purchasing is significantly influenced by both digital marketing and e-WoM, with e-WoM exhibiting a more significant impact.</p> Syahrul Hikam Supriyono Copyright (c) 2024 Syahrul Hikam, Supriyono https://creativecommons.org/licenses/by/4.0 2024-10-07 2024-10-07 3 2 1131 1141 10.55299/ijec.v3i2.1071 Influence of Halal Awareness, Islamic Branding, Celebrity Endorsers and Israel Product Boicots on E-Commerce Product Purchase Decisions (Study of Lecturers and Staff of Sulthan Thaha Saifuddin Jambi State Islamic University) https://ejournal.ipinternasional.com/index.php/ijec/article/view/1120 <p>This research aims to determine the influence of <em>Halal Awareness, Islamic Branding, Celebrity Endorser, </em>and Boycott of Israeli Products on product purchasing decisions in <em>e-commerce </em>by UIN STS Jambi Lecturers and Staff. The population used in this research was UIN STS Jambi Lecturers and Staff, totaling 901 people. The sampling technique in this research was <em>Probability Sampling technique using the </em>Krejcie and Morgan counting technique with a total sample or respondents of 160 people. The method used in this research is a quantitative method with primary data, namely distributing questionnaires and observations. In calculating and analyzing data, researchers utilized the <em>SemPLS 4.0 program </em>. The results of this research show that <em>Halal Awareness </em>has a positive and significant effect on purchasing decisions because of the high halal awareness of respondents. <em>Islamic Branding </em>has a positive and significant effect on purchasing decisions because it can influence the image and credibility of the product. <em>Celebrity Endroser </em>has a positive and significant effect on purchasing decisions because it can increase the attractiveness of the product. Boycotting Israeli products has a negative and insignificant effect on product purchasing decisions because with a boycott of Israeli products consumers will be more careful. The hope is that producers can improve the Islamic and halal aspects of their products, as well as make maximum use of the presence of <em>celebrity endorsers and always maintain a good image of the product.</em></p> M. Irfan Assiddiqi AA Miftah Yuliana Safitri Sri Rahma Argianov Ramadhan Anya Suci Kharisma Anya Suci Kharisma Aldi Sanjaya Copyright (c) 2024 M. Irfan Assiddiqi, AA Miftah, Yuliana Safitri, Sri Rahma, Argianov Ramadhan, Anya Suci Kharisma, Anya Suci Kharisma, Aldi Sanjaya https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1142 1153 10.55299/ijec.v3i2.1120 Digital Transformation and Efficiency of Sharia-Based HR Management on MSME Performance with Organizational Culture Moderation: A Quantitative Study in Cileungsi https://ejournal.ipinternasional.com/index.php/ijec/article/view/1026 <p>Digital transformation has become a crucial factor in enhancing the competitiveness of micro, small, and medium enterprises (MSMEs) in the era of globalization. Digital technology enables MSMEs to innovate, improve efficiency, and expand markets. However, many MSMEs face challenges in adopting this technology, such as limited resources and resistance to change. Sharia-based human resource management (HRM), which emphasizes justice and welfare, can provide solutions in creating a productive and harmonious work environment. This study aims to fill the gap in the literature regarding the interaction between digital transformation and Sharia HRM on MSME performance, with the moderation of organizational culture. The research method uses a quantitative approach with a case study on MSMEs in Cileungsi, involving 100 randomly selected respondents. Data were collected through questionnaires and analyzed using SEM-PLS. The SEM test results show that digital transformation and Sharia HRM have a significant effect on MSME performance. Organizational culture has a strong moderating role, strengthening the positive impact of digital transformation and Sharia HRM on MSME performance. The results indicate that the integration between digital transformation and Sharia HRM, supported by a strong organizational culture, can enhance productivity, operational efficiency, as well as employee satisfaction and motivation. This study emphasizes the importance of adopting digital technology and applying Sharia principles in HRM to improve MSME performance, with organizational culture as an essential supporting factor. These findings provide practical guidance for MSME actors in developing strategies that improve efficiency and employee welfare.</p> Destiana Kumala Copyright (c) 2024 Destiana Kumala https://creativecommons.org/licenses/by/4.0 2024-10-16 2024-10-16 3 2 1154 1160 10.55299/ijec.v3i2.1026 Implementation of Maqashid Syariah in Preparing Financial Reports for Sharia Financial Institutions: Study at BPRS Al Salaam Cileungsi https://ejournal.ipinternasional.com/index.php/ijec/article/view/1032 <p>The aim of this research is to analyze how maqashid sharia is implemented in preparing the financial reports of BPRS Al Salaam Cileungsi. The research method used was a descriptive qualitative approach, through field research by examining published sharia financial reports and conducting interviews with management. Objectives in preparing sharia financial reports at BPRS Al Salaamin accordance with maqashid sharia, namely to fulfill the goal comprehensively in providing useful information to stakeholders. The objectives of sharia financial reporting include three levels, namely primary (dharuriyat), secondary (tahsiniyah), and tertiary (hajiyat). The primary aspect is very useful in providing financial information, that all financial institution activities come from halal sources. Meanwhile, the secondary aspect is able to provide additional information regarding compliance with sharia principles, as a form of protection for property development through contracts that comply with sharia principles. In the aspect of fulfilling the tertiary level, it shows that there is an urgency in presenting the assets owned by BPRS Al Salaam in a transparent and accountable manner, as an effort to be accountable to humans and Allah SWT, so as to provide benefits to more people. Compliance with these three aspects of maqashid sharia is a manifestation of benefit in the management of BPRS Al Salaam.</p> Ana Wijandari Copyright (c) 2024 Ana Wijandari https://creativecommons.org/licenses/by/4.0 2024-10-16 2024-10-16 3 2 1161 1171 10.55299/ijec.v3i2.1032 The Influence of it Incident Management and Training on Service Improvement: Does Organizational Dehumanization Have an Impact? https://ejournal.ipinternasional.com/index.php/ijec/article/view/1084 <p>This study aims to identify the positive impact of training and incident management on service recovery performance and the negative impact of organizational dehumanization on service recovery performance. The results showed that training and incident management have a positive effect on service recovery performance. However, the moderation of organizational dehumanization does not have a significant effect on reducing service recovery performance but instead strengthens it. This research provides more understanding that the implementation of banking operations, including Islamic banking, must be carried out with strict regulations, including the affirmation of provisions that can be interpreted as a pattern of organizational dehumanization. However, to strengthen and accelerate the post-incident service recovery process, it must be supported by continuous and quality training.</p> Sahlan Hasbi Syafiq Mahmadah Hanafi Copyright (c) 2024 Sahlan Hasbi, Syafiq Mahmadah Hanafi https://creativecommons.org/licenses/by/4.0 2024-10-16 2024-10-16 3 2 1172 1182 10.55299/ijec.v3i2.1084 Young Generation's Contribution in Building a Halal Industry Ecosystem in Indonesia https://ejournal.ipinternasional.com/index.php/ijec/article/view/914 <p>The younger generation in Indonesia plays a pivotal role in building the ecosystem of the halal industry, with a focus on technological innovation, entrepreneurship, Sharia financial education, and business ethics. This research, using a qualitative method, aims to discuss the development of the halal industry in Indonesia and the strategic role of the younger generation. The research findings indicate Indonesia's significant potential in the halal industry based on the majority Muslim population, natural resources, and government support. The younger generation's role in innovation and social responsibility is key to the growth of the halal industry, positioning Indonesia as a global leader in halal product consumption</p> Ayu Julianti Rafidah Rafidah Rabiyatul Alawiyah Shofy Nindia Kanahaya Rizqina Martina Muhamad Husen Akbar Maulana Copyright (c) 2024 Ayu Julianti, Rafidah Rafidah, Rabiyatul Alawiyah, Shofy Nindia Kanahaya, Rizqina Martina, Muhamad Husen, Akbar Maulana https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1183 1989 10.55299/ijec.v3i2.914 The Role of Sharia Micro Financing in the Development of Micro Small and Medium Enterprises in Telanaipura District https://ejournal.ipinternasional.com/index.php/ijec/article/view/968 <p>Micro, Small and Medium Enterprises (MSMEs) are an important part of the economy of a country or region, including Indonesia. The development of the MSME sector provides its own meaning in efforts to increase economic growth and in efforts to reduce the poverty rate in a country. The role of sharia microfinance plays an important role in business development for MSMEs. The aim is to find out whether MSME actors have run their businesses using sharia microfinancing and what role sharia microfinance plays in business development for these MSME actors. This research is field research using qualitative methods. Data collection techniques using observation, interviews and documentation. The interview this time consisted of several MSME actors in the Telanaipura District, Jambi City. The results of this research are MSME actors in Telanaipura District who have run their businesses by carrying out sharia micro financing and the important role of sharia micro financing in business development for these MSME actors.</p> Agung Wicaksono Efni Anita Sri Rahma Aditya Nasrullah Isnadiatun Nikmah Mellyani Rusmiyati Copyright (c) 2024 Agung Wicaksono, Efni Anita, Sri Rahma, Aditya Nasrullah, Isnadiatun Nikmah https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1190 1195 10.55299/ijec.v3i2.968 Implementation of Internal Marketing Mix Increasing Sales According to Islamic Economics (Case Study of Kita Merlung Family Building Store) https://ejournal.ipinternasional.com/index.php/ijec/article/view/965 <p>Marketing mix (marketing mix) is used to achieve marketing objectives. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for Our Family Building Store is in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their products, don't badmouth other people's businesses in marketing their products and from distribution places/channels, namely providing a sense of comfort and easy access for consumers.</p> Zahrah Zahrah Elyanti Rosmanidar Wahyu Ferdiansyah Vita Yuniar Fauzan Ramli Sasmita Fitri Fahrurrozi Fahrurrozi Copyright (c) 2024 Zahrah Zahrah, Wahyu Ferdiansyah, Fauzan Ramli, Sasmita Fitri, Fahrurrozi Fahrurrozi https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1196 1202 10.55299/ijec.v3i2.965 Analysis of Leading Sectors in Padang Pariaman District and West Sumatra Province Using Methods (DLQ, SLQ, and Shift Share) https://ejournal.ipinternasional.com/index.php/ijec/article/view/967 <p>The current complex regional development has encouraged intense competition between regions. To improve people's welfare, local governments need to increase the competitiveness of their regions. the measure of measuring regional economic growth is known as the Gross Regional Domestic Product (GDP). The purpose of the research conducted by the current author is to measure differences in the development of economic growth in the province of West Sumatra and the districts/cities of West Pasaman using the SLQ &amp; DLQ analytical method, analysis shift shares. This study uses a quantitative descriptive approach. The data used are secondary data, namely research data obtained from the Central Statistics Agency (BPS) of West Sumatra Province and West Pasaman Regency/City in the form of Gross Regional Domestic Product (GRDP) data on the basis of constant prices (ADHK). ). The data used are 2018 &amp; 2022, namely research by analyzing the data tested statistically and interpreting them in the form of descriptive sentences. Results from SLQ &amp; DLQ analysts Based on the combined results of SLQ and DLQ analysis during the 2018 &amp; 2022 observation period, the DLQ value&gt; 1. This means that almost all economic sectors have the potential for faster development, and other economic sectors have a DLQ &lt;1, which means that a commodity or sector with a score less than one is not a regional leading sector and still needs special attention for development.</p> Febi Ramadhani Salsa Voni Isnadiatun Nikmah Puspa Sari Ratna Labaika Khustiah Hardianti Agustina Mutia Copyright (c) 2024 Febi Ramadhani, Salsa Voni, Isnadiatun Nikmah, Puspa Sari, Ratna Labaika, Khustiah Hardianti, Agustina Mutia https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1203 1211 10.55299/ijec.v3i2.967 The Influence of Product Quality and Marketing Strategy Management on Consumer Satisfaction and Customer Loyalty with the Use of Wardah Skincare Products in Jambi City https://ejournal.ipinternasional.com/index.php/ijec/article/view/1133 <p>Beauty care has become a crucial necessity in modern society, not only for enhancing appearance but also for skin health. The inundation of the market with beauty products and advertisements creates a strong urge for individuals, especially women, to consume beauty products and services for desired appearances. In efforts to attract consumers, beauty business owners strive to provide the best services to fulfill consumer satisfaction. Consumer satisfaction becomes the primary focus for consumer- oriented companies, with consumer loyalty formed from a combination of satisfaction and complaint handling. Consumers, as key players in the business ecosystem, play a significant role in determining product acceptance in the market. Product quality is a crucial factor in creating customer loyalty, with perceived quality by customers playing a crucial role in enhancing satisfaction and ultimately strengthening customer loyalty. Therefore, a deep understanding of consumer needs and preferences, along with efforts to maintain high product quality, is key to successfully building long-term customer loyalty.</p> Nadya Eka Putri Sri Halimah Rifqi Habibi Pandu Dewananta Naziroh Nurul Ipada Ratna Labaika Nurlia Fusfita Agusriandi Agusriandi Copyright (c) 2024 Nadya Eka Putri, Sri Halimah, Rifqi Habibi, Pandu Dewananta, Naziroh Nurul Ipada, Ratna Labaika, Nurlia Fusfita, Agusriandi Agusriandi https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1212 1219 10.55299/ijec.v3i2.1133 Use of Akulaku Paylater in Islamic Economics (Study on Students of Sharia Economics Study Program, Faculty of Islamic Economics and Business, Sulthan Thaha Saifuddin State Islamic University, Jambi) https://ejournal.ipinternasional.com/index.php/ijec/article/view/966 <p>This research aims to explore how people in the Islamic economy feel about the Akulaku app's PayLater feature. And to get a breakdown of how Akulaku PayLater is being utilised. The methodology of this study is qualitative. This research uses observation, interviews, and documentation to gather information. While data visualisation and reduction are used for analysis. According to the findings of this research, Akulaku users can benefit from the convenience of Akulaku PayLater's on-time payment options by taking advantage of the company's bailout funds. Akulaku PayLater continues to impose unnecessary costs on its customers by charging interest on past due balances and other fees with every purchase. The Qardh and Prohibition of Transactions in the Islamic economy state that akulaku PayLater is not permitted because it contains elements that are detrimental to the user, so the app's use is prohibited if it is banned in the Islamic economy.</p> Kunnuzi Kunnuzi Faris Akbar Amanda Febri Astuti Muhammad Subhan Pita Aprillia Muhammad Iqbal Eri Nofriza Copyright (c) 2024 Kunnuzi Kunnuzi , Faris Akbar, Amanda Febri Astuti, Muhammad Subhan, Pita Aprillia, Muhammad Iqbal, Eri Nofriza https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1220 227 10.55299/ijec.v3i2.966 Analysis of the Role of the Agricultural Sector in the Economy in Batanghari District, Jambi Province, 2019 & 2021 https://ejournal.ipinternasional.com/index.php/ijec/article/view/891 <p>Economic growth is a macro indicator to see real economic performance in a region. The rate of economic growth can be calculated based on changes in GRDP at constant prices for the year in question compared to the previous year. Economic growth can be seen as an increase in the number of goods and services produced by all business fields of economic activity in a region during a year. This research aims to determine the leading agricultural sector in Batang Hari district, Jambi Province in the period 2019 and 2021 . This research uses quantitative research methods with Location Quotient (LQ) analysis which is used to determine leading and non-leading sectors using Statistical Location Quotient ( SLQ) and Dynamic Location Quotient (DLQ) to analyze calculations of ADHK GRDP in Batang Hari Regency.</p> Khayatul Masruroh Faradilla Alisa Putri Rismawati Rismawati Afrilia Osa Nur Fatimah Khustiah Hardianti Rafidah Rafidah Ahsan Putra Hafiz Copyright (c) 2024 Khayatul Masruroh, Faradilla Alisa Putri, Rismawati Rismawati, Afrilia Osa, Nur Fatimah, Khustiah Hardianti, Rafidah Rafidah, Ahsan Putra Hafiz https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1228 1234 10.55299/ijec.v3i2.891 Analysis of Short Term Funding with Mudharabah Agreements in Bank Syariah Indonesia (Study on Indonesian Sharia Bank KC Jambi Gatot Subroto) https://ejournal.ipinternasional.com/index.php/ijec/article/view/691 <p>This research discusses the Analysis of Short-Term Funding with Mudharabah Agreements at Indonesian Sharia Banks (Study at the Jambi Gatot Subroto Branch Office Sharia Bank). The aim of this research is to describe the causes of the decline in the level of mudharabah financing in 2020 and the reasons why short-term funding in mudharbah contracts is less banking friendly due to the complexity and many requirements for MSMEs. This research is field research using descriptive qualitative methods. Data collection involves observation, interviews and documentation. Test the validity of this research using triangulation techniques. The subjects in this research were Bank Syariah Indonesia Jambi Gatot Subroto Branch Office. The results of this research show that there are two factors causing the decline in mudharabah financing in 2020, namely internal and external factors, internal factors include ineffective risk management, inefficient operational management, and declining service quality. External factors include the COVID-19 pandemic and the unreliability of customers in mudhrabah financing. The factors that cause short-term funding at Bank Syariah Indonesia Jambi Gatot Subroto Branch Office to be less banking friendly towards MSMEs are internal factors including fairly strict risk policies, complicated requirements, and a lack of understanding about MSMEs. External factors include a lack of support infrastructure such as providing business training with short-term funding.</p> Dian Septi Anggraini Erwin Saputra Siregar Yulistiani Yulistiani Netty Purnama Sari Mellyani Melly Rusmiyati M. Irfan Assaidiqi Nazori Nazori Copyright (c) 2024 Dian Septi Anggraini, Erwin Saputra Siregar, Yulistiani Yulistiani, Netty Purnama Sari Mellyani, Melly Rusmiyati, M. Irfan Assaidiqi, Nazori Nazori https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1235 1238 10.55299/ijec.v3i2.691 The Influence of Perceived Value, Service Quality on Customer Loyalty Mediated by Corporate Image https://ejournal.ipinternasional.com/index.php/ijec/article/view/1095 <p>Perceived value an important role in marketing strategies that can be implemented by the banking industry by providing the best facilities for its customers to be able to provide trust, experience of the services provided so that the company's image increases and customers become loyal to the industry. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 100 male and female BCA bank customer respondents aged 17-50 years and domiciled in Central Jakarta. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this study indicate that 7 hypotheses submitted were accepted, and the perceived value variable has the greatest direct influence on the company's image. Then the greatest indirect influence is the company's image with perceived value and customer loyalty. This study contributes to the company in maintaining and improving the company's image can be seen from several consumer complaint factors optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.</p> Anisah Janati Andri Kusmayadi Copyright (c) 2024 Anisah Janati, Andri Kusmayadi https://creativecommons.org/licenses/by/4.0 2024-10-22 2024-10-22 3 2 1239 1252 10.55299/ijec.v3i2.1095 The Influence of Product Quality and Service Quality on Customer Loyalty Through Customer Satisfaction https://ejournal.ipinternasional.com/index.php/ijec/article/view/1103 <p>Product quality an important role in the marketing strategy that can be implemented by Informa by providing the best products for its consumers to provide trust, satisfaction and a positive experience so that consumers make product purchases in the future. The purpose of this study was to determine the greatest influence of customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through a questionnaire to 190 male and female respondents of Informa product customers aged 17-50 years who have made a purchase at least 1 time in the last 1 year and domiciled in Jakarta. Primary data analysis was carried out using the SEM Smart PLS method. The results of this study indicate that product quality and service quality have an effect on customer satisfaction. Furthermore, product quality and service quality have a direct effect on customer loyalty, but satisfaction does not affect customer loyalty. Customer satisfaction is not proven to be a mediation between product quality and service quality on customer loyalty. This study contributes to Informa in maintaining and increasing customer loyalty, which can be seen from several factors formed from each consumer complaint optimally and measurably. For further research, the researcher suggests expanding the research area and looking for objects in other fields.</p> Rangga Aji Saputra Aji R A Nurlinda Copyright (c) 2024 Rangga Aji Saputra Aji, R A Nurlinda https://creativecommons.org/licenses/by/4.0 2024-10-22 2024-10-22 3 2 1253 1269 10.55299/ijec.v3i2.1103 Analysis of Syaria Strategic Management in Facing Business Competition (Study on Mie Gacoan Mayang Jambi City) https://ejournal.ipinternasional.com/index.php/ijec/article/view/606 <p>This research was conducted at Mie Gacoan Mayang, the aim of this research was to determine strategic management in facing business competition. The research carried out was a qualitative descriptive approach. The object of this research is Mie Gacoan Mayang. The data collection techniques used are observation, interviews and documentation, the data collection techniques used are observation, interviews and documentation, the data sources used are primary data and secondary data, and data analysis consists of inductive techniques, deductive techniques and drawing conclusions. The research results obtained regarding Marketing Excellence Strategy Management Analysis, where the marketing excellence strategy is carried out by providing quality products at affordable prices in accordance with the quality of the product in attracting and retaining consumers.</p> Sefi Mercyana Agustina Mutia Sasmita Fitri Rika Yonie Vinta Deliyani Harahap Radiansyah Rahman Usdeldi Usdeldi Copyright (c) 2024 Sefi Mercyana, Agustina Mutia, Sasmita Fitri, Rika Yonie, Vinta Deliyani Harahap, Radiansyah Rahman, Usdeldi Usdeldi https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1270 1275 10.55299/ijec.v3i2.606 Analysis of Effectiveness and Efficiency in MSME Management for Increasing Income in Mendalo Darat Village, Muaro Jambi https://ejournal.ipinternasional.com/index.php/ijec/article/view/608 <p>The problem in this study is the decline in the income level of MSME actors during the Covid-19 pandemic, one of the reasons for this is the lack of effectiveness and efficiency of financial management in their businesses, business actors feel they do not understand how to make policies in managing their business finances. The purpose of this study is to determine the effectiveness and efficiency of MSME Mendalo Darat in increasing income and to find out what obstacles are experienced by MSME Mendalo Darat actors in efforts to increase income. The type of method in this study is field/qualitative research. The income of MSME Mendalo Darat has decreased in the Covid-19 era so that e-commerce has a positive impact on the income of MSME Mendalo Darat.</p> Rafidah Rafidah M. Nazori Elyanti Rosmanidar Agustina Mutia Usdeldi Usdeldi Efni Anita Nurlia Fusfita Sri Rahma M. Subhan Eri Nofriza Rabiyatul Alawiyah Copyright (c) 2024 Rafidah Rafidah, M. Nazori, Elyanti Rosmanidar, Agustina Mutia, Usdeldi Usdeldi, Efni Anita, Nurlia Fusfita, Sri Rahma, M. Subhan, Eri Nofriza, Rabiyatul Alawiyah https://creativecommons.org/licenses/by/4.0 2024-08-30 2024-08-30 3 2 1276 1285 10.55299/ijec.v3i2.608 The Influence of Celebrity Endorsers, Attitude Towards the Brand Through Brand Image on Customer Purchasing Decisions on Glico Wings Ice Cream https://ejournal.ipinternasional.com/index.php/ijec/article/view/1127 <p>This study aims to examine the influence of Celebrity Endorser, Attitude Toward The Brand through Brand Image on Customer Purchase Decisions on Glico Wings ice cream. This research is motivated by an increase in purchase decisions due to promotions from celebrity endorsers, thus creating an Attitude Toward Brand from consumers and finally creating a good Brand Image. This study used respondents with the criteria of having Instagram social media accounts and having bought and tasted Glico Wings ice cream in the Tangerang area. The sampling technique used in this study used a purposive sampling technique of 170 respondents using the SEM analysis method. The results of the research in this study show that Celebrity Endorser and Attitude Toward The Brand have a positive effect on Brand Image, Celebrity Endorser and Attitude Toward The Brand also have a positive effect on Purchase&nbsp; Decisions, but Brand Image has no effect on Purchase Decisions. Then Brand Image mediates Celebrity Endorser also has no effect on purchase&nbsp; decisions and also Brand Image mediates Attitude Toward The Brand also has no effect on purchasing decisions. Managerial implications for Glico Wings ice cream in order to be able to improve marketing strategies by using various platforms, content and features that are in accordance with the characteristics and preferences of their Celebrity Endorsers for the target market they are targeting and can provide superiority in their products and carry out brand awareness through social media ads and Google ads.</p> Maresky Christianto Ari Anggarani Winadi Prasetyoning Tyas Copyright (c) 2024 Maresky Christianto, Ari Anggarani Winadi Prasetyoning Tyas https://creativecommons.org/licenses/by/4.0 2024-11-01 2024-11-01 3 2 1286 1297 10.55299/ijec.v3i2.1127 Analysis of the Influence of Digital Marketing on Increasing Customer Loyalty in the Industrial Era 4.0 https://ejournal.ipinternasional.com/index.php/ijec/article/view/1049 <p>This study aims to analyze the impact of digital marketing strategies on customer loyalty within the e-commerce industry. As the e-commerce sector rapidly grows in the digital age, companies face intense competition and must implement effective strategies to attract and retain customers. This research focuses on key digital marketing strategies, including social media use, content marketing, personalization, and customer data utilization, and examines how these elements influence customer loyalty. The study also reviews the tools and methods e-commerce companies use to enhance loyalty, such as loyalty programs, behavior monitoring, and tailored marketing campaigns. Case studies of successful e-commerce companies that have improved customer loyalty through these strategies are analyzed, alongside a review of existing literature supported by statistical data. The findings show that effective digital marketing strategies positively impact customer loyalty by leveraging social media, engaging content, personalized experiences, and strategic use of customer data. These approaches help build strong, lasting relationships between e-commerce companies and their customers, leading to reduced churn rates, improved retention, and increased sales. The article provides valuable insights for e-commerce businesses looking to design and implement effective digital marketing strategies, offering a competitive edge in the crowded digital marketplace.</p> Nilawati Nasti Ahmad Husin Lubis Abdul Rasyd MS Copyright (c) 2024 Nilawati Nasti, Ahmad Husin Lubis, Abdul Rasyd MS https://creativecommons.org/licenses/by/4.0 2024-11-01 2024-11-01 3 2 1298 1306 10.55299/ijec.v3i2.1049 The Role of Sharia-Compliant Financial Institutions in Promoting Economic Stability: Insights from Recent Scholarly Contributions https://ejournal.ipinternasional.com/index.php/ijec/article/view/1157 <p>This research examines the role of Islamic financial institutions in promoting economic stability through a literature study of recent scholarly contributions. Islamic financial institutions are seen as alternative financial instruments that operate under Islamic principles, which prohibit usury, excessive speculation, and non-transparent activities. This research aims to understand the mechanisms used by Islamic financial institutions in creating economic stability and evaluate the latest empirical evidence supporting such contributions. The research method used is a literature study with a qualitative approach, where various journals and research reports on Islamic finance, economic stability, and monetary policy are reviewed and analysed. The results show that Islamic financial institutions play an important role in economic stability through asset-based financing, portfolio diversification, as well as the application of risk management in accordance with Islamic principles. This research contributes to providing policy makers, academics, and financial practitioners with a deeper understanding of the potential of Islamic financial institutions as instruments that can strengthen economic stability.</p> Nazori Nazori Rafidah Rafidah Novi Mubyarto Agustina Mutia Elyanti Rosmanidar Copyright (c) 2024 Nazori Nazori, Rafidah Rafidah, Novi Mubyarto, Agustina Mutia, Elyanti Rosmanidar https://creativecommons.org/licenses/by/4.0 2024-11-04 2024-11-04 3 2 1307 1325 10.55299/ijec.v3i2.1157 Financial Health Management and Its Impact on Company Employee Welfare: Case Study in the Manufacturing Industry https://ejournal.ipinternasional.com/index.php/ijec/article/view/1108 <p>This study explores the relationship between financial health management and employee well-being in the petrochemical and chemical industries. Using a case study method and a mixed-methods approach, the study analyzes how effective financial management affects various aspects of employee well-being, including job satisfaction, mental health, and personal financial stability. Quantitative data were obtained from a survey measuring the relationship between financial management practices and employee well-being, while qualitative data were obtained through in-depth interviews with financial managers, HR managers, and employees. The findings indicate that companies with good financial management tend to have more satisfied, mentally healthy, and financially stable employees. In addition, transparent and participatory financial management improves corporate culture and the relationship between management and employees. This study emphasizes the importance of integrating good financial practices and employee well-being policies in creating a productive and harmonious work environment.</p> Abdul Rosid Retno Sundari Hady Sofyan Hartoto Hartoto Copyright (c) 2024 Abdul Rosid, Retno Sundari, Hady Sofyan, Hartoto Hartoto https://creativecommons.org/licenses/by/4.0 2024-11-07 2024-11-07 3 2 1326 1332 10.55299/ijec.v3i2.1108 The Effect of Service Quality, Customer Orientation and Customer Satisfaction on Customer Loyalty https://ejournal.ipinternasional.com/index.php/ijec/article/view/1134 <p>This study aims to examine the effect of service quality, customer orientation on customer satisfaction and customer loyalty on JCO products. This study is motivated by unmentioned customer loyalty, so a study was conducted to find out from the quality of service and customer orientation which will be the most influential variables on customer satisfaction and customer loyalty on JCO products. The population in this study were all consumers at JCO Outlets domiciled in the Jabotabek area, totaling 103 Outlets. While the research sample was taken using a purposive sampling technique, namely customers who had purchased JCO products at least 2 times with a total of 170 respondents. This research is a quantitative study using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the study indicate that customer orientation has a positive effect on service quality, followed by the following hypotheses, namely service quality has a positive effect on customer satisfaction, customer orientation has a positive effect on customer satisfaction, service quality has a positive effect on customer loyalty, but customer orientation does not have a positive effect on customer loyalty, customer satisfaction has a positive effect on customer loyalty, service quality does not mediate customer orientation on customer satisfaction, in contrast to customer satisfaction mediating service quality and customer orientation on customer loyalty. After conducting the study, the author suggests adding other supporting variables, such as product quality, word of mouth promotion, brand trust, price and various other variables that are relevant to the novelty of the study. In the future, JCO is expected to be able to improve service quality and customer orientation in terms of responding to customers with polite language in responding to complaints from customers so that JCO customers will feel happy and become more loyal in buying JCO products.</p> Samuel Situmeang Sugiyanto Sugiyanto Copyright (c) 2024 Samuel Situmeang, Sugiyanto Sugiyanto https://creativecommons.org/licenses/by/4.0 2024-11-10 2024-11-10 3 2 1333 1344 10.55299/ijec.v3i2.1134 The Effect of Training and Work Environment on Employee Performance through Employee Engagement as an Intervening Variable https://ejournal.ipinternasional.com/index.php/ijec/article/view/1135 <p>This research aims to examine the influence of Training and Work Environment through Employee Engagement on Employee Performance at PT. Coway International Indonesia. This research was motivated by employee performance which was not mentioned, so research was carried out to find out which training, work environment and Employee Engagement variables would have the most influence on employee performance at PT. Coway International Indonesia. The population in the study were employees of PT. Coway International Indonesia. Meanwhile, the research sample was taken using a purposive sampling technique and then using a saturated sampling technique, namely all members of the population were used as samples with a total of 100 respondents. This research is quantitative research using the Structural Equation Model - Partial Least Square (SEM-PLS) method. The results of the research show that Training and Work Environment have a positive effect on Employee Engagement, Training and Work Environment have a positive effect on Employee Performance, Employee Engagement has a positive effect on Employee Performance, Training has no positive effect on Employee Performance through Employee Engagement, finally the Work Environment has a positive effect on Performance Employees through Employee Engagement. After conducting research, the author suggests expanding the population to other branches, so that it can represent more answers from Coway International Indonesia employees. Coway International Indonesia throughout Indonesia. Apart from that, you can also add other supporting variables, such as Work Motivation, Job Satisfaction, Reward and Punishment and other variables that are relevant to the novelty of the research.</p> Muhammad Taufik Kurahman Ari Anggarani Winadi Prasetyoning Tyas Copyright (c) 2024 Muhammad Taufik Kurahman, Ari Anggarani Winadi Prasetyoning Tyas https://creativecommons.org/licenses/by/4.0 2024-11-10 2024-11-10 3 2 1345 1357 10.55299/ijec.v3i2.1135 An Overview of the Palm Oil Plantation Industry and its Social Impact on Local Communities in Jambi Province, Sumatra, Indonesia https://ejournal.ipinternasional.com/index.php/ijec/article/view/839 <p>This study aims to provide a comprehensive overview of the palm oil plantation industry and its social impacts on local communities in Jambi Province, Sumatra, Indonesia. Palm oil plantations have become an important economic sector in the region, contributing significantly to the local and national economy. However, on the other hand, the expansion of this industry has also given rise to a variety of complex social and environmental problems. This study uses a qualitative approach with in-depth interviews, field observations, and document analysis to examine the socio-economic impacts on local communities. The results show an increase in the economic welfare of local communities through job creation and infrastructure improvements. However, negative impacts such as land conflicts, environmental degradation, and changes in culture and traditional livelihoods were also found. This study underlines the need for more sustainable and equitable policies in the management of palm oil plantations to minimize negative impacts on local communities and the environment in Jambi Province.</p> Arfan Aziz Eja Armaz Rafidah Rafidah M. Nazori Elyanti Rosmanidar Agustina Mutia Usdeldi Usdeldi Efni Anita Nurlia Fusfita Sri Rahma M. Subhan Eri Nofriza Rabiyatul Alawiyah Copyright (c) 2024 Arfan Aziz, Eja Armaz, Rafidah Rafidah, M. Nazori, Elyanti Rosmanidar, Agustina Mutia, Usdeldi Usdeldi, Efni Anita, Nurlia Fusfita, Sri Rahma, M. Subhan, Eri Nofriza, Rabiyatul Alawiyah https://creativecommons.org/licenses/by/4.0 2024-09-30 2024-09-30 3 2 1358 1369 10.55299/ijec.v3i2.839 The Impact of Store Atmosphere, Service Quality, and Social Media Marketing on Purchase Decisions: Insight from the Coffee Shop Market (Case Study at Kedai Kopi Distrik Metropolitan Surabaya) https://ejournal.ipinternasional.com/index.php/ijec/article/view/1064 <p>This research aims to identify the influence of store atmosphere, service quality, and social media marketing on purchasing decisions at the Surabaya Metropolitan District Coffee Shop. Using quantitative methods with non-probability sampling techniques through purposive sampling, this research involved 115 respondents aged over 17 years who had bought and visited shops and had social media. Data was collected via Google Form and analyzed using Partial Least Square (PLS). The research results show that store atmosphere, service quality, and social media marketing have a positive influence on purchasing decisions. Consumers consider the design at Kedai Distrik Metropolitan to be quite unique by combining Vintage Chinatown-Sumatra themes. With a unique place and cheap product prices, consumers are happy to visit Kedai Kopi Distrik Metropolitan Surabaya, especially among teenagers.</p> Ikfina Rosyada Kamila Hery Pudjoprastyono Ratih Mukti Azhar Copyright (c) 2024 Ikfina Rosyada Kamila, Hery Pudjoprastyono, Ratih Mukti Azhar https://creativecommons.org/licenses/by/4.0 2024-11-14 2024-11-14 3 2 1370 1379 10.55299/ijec.v3i2.1064 The Influence of Brand Image and Digital Marketing on Consumer Purchasing Decisions (Case Study on Roja Bouquet Flower Shop) https://ejournal.ipinternasional.com/index.php/ijec/article/view/1183 <p>This research aims to determine the influence of Brand Image and Digital Marketing Attitudes on consumer purchasing decisions at the Roja Bouquet flower shop in Bandar Lampung. The type of data used in this research is quantitative, using primary and secondary data. To determine the research sample, we used a probability sampling technique because the population was above 100. The results of calculations using the Slovin formula produced a sample size of 70 respondents. The analysis technique used involves Validity, Reliability, Classical Assumptions and Hypothesis Tests. From the research results, we found that Brand Image and Digital Marketing together have a significant influence on consumer purchasing decisions at the Roja Bouquet flower shop. Brand Image and Digital Marketing have an influence of 48.9% on consumer purchasing decisions, while the remaining 51.1% is influenced by other factors not examined in this research.</p> Umar Bakti Rini Loliyani Hairudin Hairudin Astrid Aprica Isabella Rina Loliyana Ira Adelita Copyright (c) 2024 Umar Bakti, Rini Loliyani, Hairudin Hairudin, Astrid Aprica Isabella, Rina Loliyana, Ira Adelita https://creativecommons.org/licenses/by/4.0 2024-11-20 2024-11-20 3 2 1380 1390 10.55299/ijec.v3i2.1183 The Effect of Financial Inclusion, Literacy and Fintech on Small Business Profitability with Financial Behavior as an Intervening Variable and Financial Quotient as Moderating Variable in Ponorogo https://ejournal.ipinternasional.com/index.php/ijec/article/view/736 <p>This research is focused on small businesses, as the growth of small businesses is a source of economic income in the Ponorogo City sub-district. The sales profit generated by small businesses each month is still relatively small and often decreases. These conditions reflect that the ability to generate profits in small businesses has not shown an increase in sales profit. This study aims to analyze the effect of financial inclusion, financial literacy, and fintech on small business profitability, with financial behavior as an intervening variable and financial quotient as a moderating variable, in the Ponorogo City District. The study sample consisted of 112 small businesses in the Ponorogo City District. The study employed the Smart Partial Least Square (PLS) method with an outer model and inner model test analysis. The results of this study indicate that financial inclusion has a significant effect on profitability, financial inclusion has a significant effect on financial behavior, financial literacy has a significant effect on profitability, financial literacy has no significant effect on financial behavior, fintech has no significant effect on profitability, fintech has a significant effect on financial behavior, financial behavior has a significant effect on profitability, and financial quotient cannot moderate the effect of financial inclusion on profitability. The moderating effect of financial quotient on the relationship between financial inclusion and financial behavior, financial inclusion and profitability, financial literacy and financial behavior, financial literacy and profitability, and fintech and profitability was not significant.</p> Ervina Ervina Tri Ratnawati Ida Ayu Sri Brahmayanti Copyright (c) 2024 Ervina Ervina, Tri Ratnawati, Ida Ayu Sri Brahmayanti https://creativecommons.org/licenses/by/4.0 2024-12-10 2024-12-10 3 2 1391 1406 10.55299/ijec.v3i2.736 Point of View (POV) Promotion of View and Hearing through Virtual-Based Tourism as a Stimulus for Tourists' Interest in Visiting https://ejournal.ipinternasional.com/index.php/ijec/article/view/1076 <div><span lang="EN-US">Point of view (POV) of virtual-based tourism as the perspective of each individual on virtual-based tourism. Following the era of development, promotional media are very diverse and can be chosen according to needs. One way of promotion is visual promotion through virtual-based tourism in the form of videos that display the conditions of tourist attractions in a visual-auditory display so that viewers can see what is in the tourist attraction. Tourism products are service products that are in great demand by tourists to relieve fatigue from all daily activities. Taman Kebon Rojo Blitar is a tourist attraction that can be an alternative choice for tourism that provides a combination of flora, fauna, and artificial tourism in the form of play areas and culinary delights located around the park. The eye-catching atmosphere of the Taman Kebon Rojo tourist spot is very much needed to make the appearance of the audio-visual video attractive and can be a stimulus for tourists' interest in visiting. The objective of this research is to analyze whether the point of view of the audio-visual promotion through a virtual-based tourist display could provide a stimulus for video viewers to visit the tourist spot directly. The research method used a quantitative method by employing a survey through a questionnaire and showing a video of the Taman Kebon Rojo Blitar tourist spot to respondents. After that, it is calculated by applying multiple linear regression to determine whether the audio-visual promotion in the form of a video could provide a stimulus for tourists' interest in visiting. The results prove that virtual promotion which consists of promotional objectives (X1) and tourism promotional mix (X2) is able to significantly increase tourist interest in visiting (Y) both partially and simultaneously for 58,9%. </span></div> Denok Wahyudi Setyo Rahayu Bambang Septiawan Aqnes Dwi Sakti Hamidah Copyright (c) 2024 Denok Rahayu, Bambang Septiawan, Aqnes Dwi Sakti Hamidah https://creativecommons.org/licenses/by/4.0 2024-12-10 2024-12-10 3 2 1407 1413 10.55299/ijec.v3i2.1076 Implementation of Green Industry Policy on Sustainable Development with Green Innovation as a Mediating Variable at PT Samator Gas Industri Tebing Tinggi https://ejournal.ipinternasional.com/index.php/ijec/article/view/631 <p>This research is about the Implementation of Green Industrial Policy on Sustainable Development with Green Innovation as a Mediating Variable at PT Samator Gas Industri Tebing Tinggi. In this research, the approach used by researchers is a quantitative approach. Quantitative research is systematic scientific research into parts and phenomena as well as the relationships between parts of phenomena. Data analysis techniques are used to answer problems or test hypotheses that have been formulated. Data management in this research will use smartPLS software. The first hypothesis is accepted that Green Industry (X) influences Green Innovation (Z). The second hypothesis is accepted that Green Innovation (Z) influences Sustainable Development (Y). The third hypothesis is accepted that Green Industry (X) has a significant effect on Sustainable Development (Y) through Green Innovation (Z) as an intervening variable.</p> Nikson Sitindaon Copyright (c) 2024 Nikson Sitindaon https://creativecommons.org/licenses/by/4.0 2024-12-12 2024-12-12 3 2 1414 1422 10.55299/ijec.v3i2.631 Tax Incentives and Business Performance: Impact on Sustainability of MSMEs in Surakarta City https://ejournal.ipinternasional.com/index.php/ijec/article/view/1187 <p>This research aims to analyze the influence of tax incentives on MSME performance and sustainability in the city of Surakarta. Data was collected through a survey of MSME players and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The research results show that tax incentives have a positive and significant influence on MSME performance (path coefficient = 0.506, p &lt; 0.001) and business sustainability (path coefficient = 0.253, p = 0.040). In addition, the performance of MSMEs contributes significantly to sustainability (path coefficient = 0.381, p = 0.002). These findings underscore the importance of supportive fiscal policies, such as tax incentives, to improve operational efficiency, strengthen liquidity, and facilitate sustainable investment. The implications of this research include the need for more specific fiscal policies to encourage sustainability, educating MSMEs about the benefits of sustainability, and further research on less accessible sectors, such as the creative economy and technological innovation.</p> Fadjar Harimurti Rispantyo Rispantyo Copyright (c) 2024 Fadjar Harimurti, Rispantyo Rispantyo https://creativecommons.org/licenses/by/4.0 2024-12-13 2024-12-13 3 2 1423 1432 10.55299/ijec.v3i2.1187 Financial Performance Analysis of Savings and Loan Cooperatives (KSP) Swasti Sari Malaka Branch https://ejournal.ipinternasional.com/index.php/ijec/article/view/1199 <p>This study aims to analyze the financial performance of Koperasi Swasti Sari Branch Malaka using financial ratios—liquidity, solvency, profitability, and activity ratios—from 2020 to 2023. The significance of this research lies in its contribution to understanding the financial resilience of cooperatives in Indonesia, particularly in rural and border areas. Using a descriptive quantitative approach, the analysis is based on secondary data obtained from financial reports, processed using Microsoft Excel tools. he results show that the average liquidity ratios indicate good short-term financial stability, with a Current Ratio of 151.68% and a Quick Ratio of 151.64%. The solvency ratio, Debt to Asset Ratio (DAR), averages 67.80%, reflecting controlled reliance on debt, though caution is advised for future financing. The profitability performance is excellent, as evidenced by the Net Profit Margin (NPM) of 67.94% and the Return on Assets (ROA) of 15.84%, indicating strong profitability management. However, the activity ratios highlight inefficiencies, with Cash Turnover averaging 2.13 times and Receivables Turnover at 0.09 times, underscoring the need for improved cash and receivable management. It is recommended that Koperasi Swasti Sari improve its cash and receivables management strategies to enhance operational efficiency, optimize liquidity, and maintain financial sustainability while prudently managing debt to ensure long-term growth.</p> Margareta Diana Pangastuti Frederic Winston Nalle Copyright (c) 2024 Margareta Diana Pangastuti, Frederic Winston Nalle https://creativecommons.org/licenses/by/4.0 2024-12-17 2024-12-17 3 2 1433 1447 10.55299/ijec.v3i2.1199 Challenges and Opportunities in the Digital Era in Building Accounting Professional Ethics https://ejournal.ipinternasional.com/index.php/ijec/article/view/1222 <p>The digital era has brought about significant transformation in the accounting profession, offering greater convenience, efficiency, and accuracy through technologies such as artificial intelligence (AI), big data, blockchain, and automation. However, these technological developments have also given rise to complex ethical challenges, particularly in terms of financial statement integrity, data security, and transparency. This study aims to explore the challenges and opportunities faced by the accounting profession in building and maintaining professional ethics amidst advances in digital technology. Based on the literature review, the main challenges faced by accountants include data privacy and security issues, the potential for misuse of technology to manipulate financial statements, and the loss of subjective elements of professionalism due to automation. On the other hand, technology also provides opportunities to increase transparency of financial statements, strengthen supervision and audits, and enrich accountants' competencies in deeper data analysis. This study suggests the importance of ethics training that is more relevant to technological developments, as well as the wise use of technology to strengthen the principles of accountability and integrity in the accounting profession. The findings of this study are expected to provide insight for practitioners, educators, and policy makers in creating a more professional and ethical work environment in the world of digital accounting.</p> Dito Aditia Darma Renny Maisyarah Febyana Anggasari Putri Enzelina Nababan Sabar Jaya Mendrofa M. Rizki Aldian Reni Vadia Copyright (c) 2024 Dito Aditia Darma, Renny Maisyarah, Febyana Anggasari, Putri Enzelina Nababan, Sabar Jaya Mendrofa, M. Rizki Aldian, Reni Vadia https://creativecommons.org/licenses/by/4.0 2024-12-23 2024-12-23 3 2 1448 1452 10.55299/ijec.v3i2.1222 The Effect of Accounting Code of Ethics on Business Decisions: A Case Study on Multinational Companies https://ejournal.ipinternasional.com/index.php/ijec/article/view/1158 <p>The objective of this study is to examine the impact of the accounting code of ethics on the business decisions made by multinational companies. The accounting code of ethics provides a framework for professional conduct, with the objective of influencing the integrity of business decision-making, particularly in the context of accounting and financial reporting. This research employs a case study approach, focusing on multinational companies that have a robust and internationally recognised accounting system. Through the analysis of qualitative and quantitative data, this study has identified that the implementation of the accounting code of ethics plays a significant role in maintaining transparency, accountability and preventing unethical practices in the business decision-making process.</p> Dito Aditia Darma Nasution Renny Maisyarah Tengku Sheila Chairunisa Reza Safrianto Totona Berkat Elsuran Zebua Darwin Darwin Jhonny Tumpal Parulian Ujung Yurniwati Gulo Copyright (c) 2024 Dito Aditia Darma Nasution, Renny Maisyarah, Tengku Sheila Chairunisa, Reza Safrianto, Totona Berkat Elsuran Zebua, Darwin Darwin, Jhonny Tumpal Parulian Ujung, Yurniwati Gulo https://creativecommons.org/licenses/by/4.0 2024-12-26 2024-12-26 3 2 1453 1462 10.55299/ijec.v3i2.1158