International Journal of Educational Research Excellence (IJERE)

Marketing Mix Strategy In Attracting Consumer Buying Interest

2023-01-14T18:40:43+00:00

The marketing mix in a company or business is very influential in driving business development. The variables of the marketing mix used by Roti Bulan Cap Mawar are Product, Price, Distribution/Place and Promotion. The success of a company is determined by the ability of a businessman to maximize these four variables. Therefore the researchers conducted research related to the marketing mix in attracting consumer buying interest. Rose stamp moon bread is it in accordance with the marketing mix. In this study, the researcher used qualitative methods while the nature of the research that the researcher used was replication. The data source that the author used was primary data sources obtained from moon bread owners, employees and consumers. Secondary data sources were obtained from books related to the marketing mix, consumer behavior and consumer buying interest. Methods of data collection researchers used interviews, observation and documentation. Methods of data analysis researchers use qualitative data analysis by using a deductive way of thinking. The results of the study showed that the moon bread stamp rose had carried out the product marketing mix strategy, price, distribution/place, and promotion in accordance with the marketing mix theory, resulting in an increase in consumer buying interest and an increase in income. It's just that the moon bread stamped rose has not been maximal in carrying out promotional activities.

The Influence of Lifestyle, Product Price, Quality, and Brand on Interest in Buying Second Branded Clothing in STIKES MAHARDIKA Students

2023-01-27T08:26:30+00:00

This study aims to determine the effect of lifestyle , product price, quality and brand on the intention to buy second branded clothing among STIKES Mahardika students . This type of research is associative quantitative research and distributes questionnaires through a Google form platform to respondents who are sampled for this study and then the data is processed using SPSS ( Stasticical Product and Service Solution ) version 25.00. This study used a sample of 34 respondents. Sampling using purposive sampling technique . The test tools used are instrument test, classic assumption test and hypothesis test. From the results of this test it can be concluded that based on the results of the analysis of the first hypothesis it can be seen that t _count( 0.960 ) < t _table( 2.042 ), as well as with a significance value of 0.345 <0.05 it can be concluded that the first hypothesis is rejected, meaning that the variable Lifestyle (X1) has no significant effect on Purchase Intention (Y). The second hypothesis can be seen that t _count( 2.064 ) > t _table( 2.042 ), and the significance value is 0.048 <0.05, so it can be concluded that the second hypothesis is accepted, meaning that Product Price (X2) has an effect on Purchase Intention (Y).

The Effectiveness of English Learning Through Online Learning During the Covid-19 Pandemic

2022-10-03T03:16:44+00:00

The aims of this study are: (1) To find out the online learning used by English teachers in the classroom; (2) to find out whether the online learning used by the teacher is effective in learning English in elementary schools. This research is a classroom action research, which is usually abbreviated as CAR. The research was carried out in the fourth grader of SD Negeri 016528 Pasir Mandoge. The samples taken are the fourth grader of SD Negeri 016528 with a total of 26 students. The technique used in data collection is using a questionnaire. The data collection instrument used a questionnaire containing the types of closed, semi-closed, and open questions distributed using a google form. The results of the study can be concluded that the implementation of online learning that is carried out optimally can increase student activity and learning outcomes in English subjects in the fourth grade in elementary school. This can be seen from the number of students who are in the active category as much as 50% and the very active 7.692%, so the number of student activities is 57.692%. In the second cycle, there was an increase in students who were in the active category as much as 45.154% and those who were very active experienced an increase to 38.463%.d important findings.