The Influence of Product Stock, Location and Store Attempt on Purchase Decisions at Indomaret SM Raja Deblod Sundoro Street Tebing Tinggi City
Keywords:
Product Stock, Location, Store Atmosphere, Purchase DecisionAbstract
This study aims to determine the effect of product stock, location and store atmosphere on purchasing decisions at Indomaret SM Raja Deblod Sundoro Street, Tebing Tinggi City. The effect that we want to know is the direct or indirect effect. This type of research is a replication and development of similar previous studies but with different objects, variables and periods. This study used a sample of 96 respondents. Sampling using the Cochran formula technique. The analytical tool used is multiple linear analysis using the SPSS 25 program. From the results of this test it can be concluded that there is a significant effect between Product Stock (X1) on Purchase Decision (Y), there is no significant effect between Location (X2) on Purchasing Decision (Y), there is a significant influence between Store Atmosphere (X3) on Purchase Decisions (Y).
Downloads
References
Adibah. (2016). The Effect of Store Atmosphere and Location on Consumer Purchase Interest at Aurora Shop Samarinda Stores . Journal of Business Administration , 4 No. 3 . Jakarta
Armstrong, Gary & Philip, K. (2012). Marketing Fundamentals. Volume I, Translated by Alexander Sindoro and Benjamin Molan . Prenhalindo Publisher, Jakarta
Fahmi. (2016). Human Resource Management Theory and Applications . Alphabet, Bandung
Kotler and Armstrong. (2014). Principles of Marketing . Erlangga Publisher, Jakarta
Kotler and Armstrong. (2016). Principles of Marketing Sixteenth Edition (Global Edition). Pearson Education Limited, England
Lesmana, R. (2017). the influence of product completeness and pricing on consumer purchasing decisions (Case study at Store H. Uding Cisauk Tangerang) . In the Journal of Marketing Management , 1 , 1.
M. Ma'Ruf Amin. (2014). Employee Performance Management and Evaluation . Aswajawa Pressindo Publisher, Yogyakarta
Schiffman and Kanuk. (2012). Consumer Behavior . PT. Index, Jakarta
Sugiyono. (2016). Quantitative Research Methods, Qualitative, and R&D. Alfabeta. CV, Bandung
Theresia Esti Mardhikasari. (2014). The Influence of Store Atmosphere, Store Locations, and Product Diversity on Consumer Purchasing Decisions on Mirota Campus (Studies on Students of the Faculty of Economics, Yogyakarta State University) . Faculty of Economics, State University, Yogyakarta
Tjiptono, F. (2015). Marketing Strategy . Publisher Andi, Yogyakarta
Utami. (2012). Retail Management . Salemba Empat, Jakarta
Published
How to Cite
Issue
Section
Copyright (c) 2023 Tria Meisya Aziti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
