Analysis of Competitive Strategy Innovations: Case A Course and Training Institutes AHA Smart Matematika Jakarta
Article Sidebar
Main Article Content
Abstract
This study aims to find out and explain the innovation strategies taken by LKP aha smart Mathematics. This research method is qualitative, namely, the research procedure produces descriptive data, both in the form of speech, behavior, and phenomena found when jumping directly into the field to observe the Objects and Subjects to be studied. The data collection technique is carried out through observation, interviews, and documentation. Data analysis is carried out by selecting answers obtained from informants and then collected for analysis and conclusions. The data analysis used is data triangulation. The results of the research were obtained, competitive strategy innovations taken by aha smart mathematics course and training institutions using Michael E Porter's generic strategy, namely low-cost strategies: the fees set by the smart mathematics course and training institutions are Rp 250,000 / month for regular, and Rp 300,000 / month for intensive, differentiation strategies: aha smart mathematics course and training institutions create a unique method that is a differentiator from other LKPs that Similar, and strategy focus: AHA Smart Mathematics course and training institutions focus on market segmentation, focus on optimal products and services, and focus on organizational structuring.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Ali, M. (2021). Imitation or innovation: To what extent do exploitative learning and exploratory learning foster imitation strategy and innovation strategy for sustained competitive advantage?✰. Technological Forecasting and Social Change, 165. https://doi.org/10.1016/j.techfore.2020.120527
Creswell, J. (2016). Research Design Qualitative, Quantitative, and Mixed Method Approaches. Pustaka Pelajar.
Haiyan, D., Ahmed, K., & Nanere, M. (2021). LIFE CYCLE, COMPETITIVE STRATEGY, CONTINUOUS INNOVATION, and FIRM PERFORMANCE. International Journal of Innovation Management, 25(1). https://doi.org/10.1142/S1363919621500043
Hayati, N., Jaelani, E., Sopian, D., & Dewi, I. P. (2021). Analysis of Competitive Strategy to Create Sustainable Competitive Advantages Seen from the Nine Factor Model and Bacos Treacy Model. Journal of Physics: Conference Series, 1764(1). https://doi.org/10.1088/1742-6596/1764/1/012053
Hou, R., Wu, J., & Du, H. S. (2017). Customer social network affects marketing strategy: A simulation analysis based on competitive diffusion model. Physica A: Statistical Mechanics and Its Applications, 469, 644–653. https://doi.org/10.1016/j.physa.2016.11.110
Im, Y. H., & Youn, Y. J. (2023). Techno-economic analysis for the effects of an electricity pricing system on the market competitiveness of the cogeneration model. Energy Strategy Reviews, 45. https://doi.org/10.1016/j.esr.2022.101037
Jeong, M., Kim, S., Yi, E., & Ahn, K. (2023). Market efficiency and information flow between the crude palm oil and crude oil futures markets. Energy Strategy Reviews, 45. https://doi.org/10.1016/j.esr.2022.101008
Kraujalienė, L., & Kromalcas, S. (2022). BRAND POSITIONING STRATEGY IN THE COMPETITIVE ASPECT. Business: Theory and Practice, 23(2), 467–475. https://doi.org/10.3846/btp.2022.17223
Leyva-de la Hiz, D. I. (2019). Environmental innovations and policy network styles: The influence of pluralism and corporativism. Journal of Cleaner Production, 232, 839–847. https://doi.org/10.1016/j.jclepro.2019.06.034
Linton, G., & Kask, J. (2017). Configurations of entrepreneurial orientation and competitive strategy for high performance. Journal of Business Research, 70, 168–176. https://doi.org/10.1016/j.jbusres.2016.08.022
Morais, P., Vilaça, J. L., Queirós, S., Bourier, F., Deisenhofer, I., Tavares, J. M. R. S., & D’hooge, J. (2017). A competitive strategy for atrial and aortic tract segmentation based on deformable models. Medical Image Analysis, 42, 102–116. https://doi.org/10.1016/j.media.2017.07.007
Nandi, U. (2019). An adaptive fractal-based image coding with hierarchical classification strategy and its modifications. Innovations in Systems and Software Engineering, 15(1), 35–42. https://doi.org/10.1007/s11334-019-00327-5
Nour, M., Alsufy, F., & Makhlouf, M. H. (2022). Influence of financial information systems on increasing competitive advantage: Evidence from Jordan. Investment Management and Financial Innovations, 19(1), 145–155. https://doi.org/10.21511/imfi.19(1).2022.11
Okano, K. (2019). Review of Strategy Toward DEMO in Japan and Required Innovations. Journal of Fusion Energy, 38(1), 138–146. https://doi.org/10.1007/s10894-018-0169-y
Porter, Michael E. (1985). Competitive Strategy. Tangerang: Kharisma Publishing Group.
Porter, Michael E. (2007). Competitive Strategy. Tangerang: Kharisma Publishing Group.
Porter, Michael E. dan Agus Maulana. (2018). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Jakarta: Erlangga.
Rhee, M., & Stephens, A. R. A. E. (2020). INNOVATION-ORIENTATED TECHNOLOGY ASSIMILATION STRATEGY and Korean SMES’ ENHANCING INNOVATION CAPABILITY, COMPETITIVE ADVANTAGE and FIRM PERFORMANCE. International Journal of Innovation Management, 24(6). https://doi.org/10.1142/S1363919620500814
Sugiyono. (2019). Quantitative, Qualitative, and R and D Research Methods. Alfabeta.
Yang, M., Wang, J., & Zhang, X. (2021). Boundary-spanning search and sustainable competitive advantage: The mediating roles of exploratory and exploitative innovations. Journal of Business Research, 127, 290–299. https://doi.org/10.1016/j.jbusres.2021.01.032
Zhang, R. (2018). Product market competition, competitive strategy, and analyst coverage. Review of Quantitative Finance and Accounting, 50(1), 239–260. https://doi.org/10.1007/s11156-017-0629-x