The Influence of Service Quality and Perceived Ease of Shopping at Shopee on the Intention to Use Shopee Paylater
Article Sidebar
Main Article Content
Abstract
This study aims to determine the effect of service quality and perceived ease of shopping on the intention to use Shopee Paylater. The method used in this study is a type of quantitative method with purposive sampling technique. The research sample was 99 people. This study retrieved data through questionnaires that have been distributed to consumers with the criteria of being over 17 years old, already knowing, using, and transacting using the Shopee application, and having used and transacted in the Shopee application with the Shopee PayLater payment method. The analytical tool used in this study is the Partial Least Square (PLS) model and the results of the questionnaire have been declared valid and reliable. The results of this study indicate that service quality has a positive and significant effect on the intention to use Shopee Paylater and perceived ease of use has a positive and significant effect on the intention to use Shopee Paylater.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Aria, M., & Atik, LI 2018. Administrative Governance For Increased Quality Service Administration at PT. BAM Tegal Regency Journal Institution: Ganesha Meda Polytechnic (Juripol),, 1.
Arianto, N. 2018. Influence of Quality Service on Satisfaction And Loyalty of Visitors Using Rizen Hotel Services at Bogor Palace Journal of Marketing Competitiveness, 1(2): 83–101
Aulianisa, SS 2020. Concept and Comparison of Buy Now, Pay Later With Credit Banking in Indonesia: An Inevitability in the Digital and Technological Era Journal Rechts Vinding: National Law Development Media, 9(2)
Caniago, A., and Rustanto, AE 2022 Quality Service and Increasing Consumer Purchase Interest in MSMEs in Jakarta (Purchasing Case Study via Shopee) Responsive, 5(1): 19.
Databoks.katadata.co.id 2023. 5: E-Commerce with the Most Site Visits in Indonesia (Quarter IV 2022) Databoks.katadata.co.id. Available at https://databoks.katadata.co.id/datapublish/2023/01/31/5-e-commerce-dengan-pengunjung-terbanyak-kuartal-iv-2022#::text= Based on data from SimilarWeb, Shopee had 191 million visits in December.
Efendi, FB, & Aminah, S. 2023. Influence of Promotion and Quality Products on Purchasing Decisions for Skintific Skincare Products (Study on UPN "Veteran" East Java Students) Journal of Management and Science, 8(1): 762–766.
Ghozali, I. 2018. Application Multivariate Analysis With IBM SPSS 25. Semarang: Diponegoro University Publishing Agency.
Jogiyanto 2018. System Analysis and Design Information: A Structured Approach Theory and Practice Application Business Yogyakarta: Andi.
Kalmykova, E., and Ryabova, A. (2016). Fintech Market Development Perspectives. SHS Web of Conferences
Kotler & Keller (2016), Management Marketing, 15 ed. Jakarta: Erlangga.
Kurniawan, K. 2020. The Most Effective Types of Marketing Strategies. Web Program. Available at https://projasaweb.com/tipe-strategi-pemarketing/.
Makanyeza, C., & Mutambayashata, S. 2018. Consumers' acceptance and use of plastic money in Harare, Zimbabwe: Application of the Unified Theory of Acceptance and Use of Technology, International Journal of Bank Marketing, 36(2)
Mawardani, F., and Dwijayanti, R. 2021. Influence Perception Convenience Cashback Use And Promotion Against Student Interests In Using Shopeepay Digital Wallet on the Shopee Application Journal of Commerce Education (JPTN), 9(3), 1455–1463.
Meidita, Y., & Rokhmawati, RI 2018. Influence of Quality Service on Satisfaction, Trust, and Loyalty in E-Commerce (Case Study: Shopee) Development Technology Information and Knowledge Computer e-ISSN
Micu, I., and Micu, A. (2016). Financial Technology (FinTech) and its Implementation on the Romanian Non-Banking Capital Market. Micu & Micu, 2016, (11): 379–384.
Muqtadir, M. 2019. Marketing Strategy: Definition, Examples, Types, Concepts, Purpose, and Functions (Complete) kuduinter . Available at https://www.kudupinter.com/2019/09/strategi-pemarketing.html.
Nizar, MA 2017. Technology Finance (Fintech): The Concept and its Implementation in Indonesia Fiscal News, 5.
Nurrochmah, L., Tasya, N., & Nadhifah, NI 2022. The Effect of Changes In Price Level, Product Quality, and Quality Of Service On Purchase Decisions In Ud. Ghoni Jati Jaya International Journal of Science, Technology, and Management, 3(1): 80–85
Nursani, N., R. A., & M. H. 2019. Analysis: Influence of Trust, Safety, Price, Quality Services, and Perceptions of Risk Against Purchase Decisions on E-Commerce Consumers Through Shopee (Study on UNISMA Students) E-JRM: Electronics Journal of Management Research, 8(9)
Nurudin & Ulwiya, HAM 2022 Influence of Quality Service, Promotion, And Perception Religiosity on People's Interest in Saving at Indonesian Sharia Banks (Case Study at Indonesian Sharia Banks Semarang Branch) Journal Knowledge Islamic Banking and Finance, 3(1)
Palmatier, R.W., & Sridhar, S. 2017. Marketing Strategy: Based on First Principles and Data Analytics London: Macmillan.
Qureshi, I., Sutter, C., & Bhatt (2018) The Transformative Power of Knowledge Sharing in Settings of Poverty and Social Inequality Organization Studies, 38(11)
Sainang, S., and Aji, AW 2021. Influence Perception Expediency, perception, convenience, and Satisfaction of users Interests in Paying Land and Building Tax (PBB) Using Shopeepay Amnesty: Journal of Tax Research, 4(1): 129–140
Sari, DCK 2017. Influence Use of E-Commerce in the Sales Process Against Entrepreneurial Interests, Student Smk Ngraho It-Edu: Journal of Information Technology and Education, 2(1)
Sugiyono 2019. Research Methods: Quantitative, Qualitative, and R & D London: Alphabet.
Tjiptono, F. 2019. Marketing Strategy Principles and Applications. Yogyakarta: Andi Offset.
Tjiptono, F., and Chandra, G. (2016). Service, Quality, and Satisfaction. Yogyakarta: Andi Offset.
Warsame, MH, and Abdalla, Yes 2020. Determinants of Customer Attitude Toward Credit Card Usage in Kenya PalArch's Journal of Archeology of Egypt (Egyptology), 17(8)