The Influence of Perceived Usefulness, Perceived Ease of Use, and Service Quality on Continuance Intention with Satisfaction as an Intervening Variable (Study of Indrive Application Users in Surabaya)

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Published: Dec 31, 2023
DOI: https://doi.org/10.55299/ijec.v2i2.717
Keywords:
Perceived Usefulness, Perceived Ease of Use, Service Quality, Satisfaction, Continuance Intention, Indrive

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Muhammad Azam Hafidhuddin
Business Administration Study Program, Faculty of Social and Political Sciences, University of Pembangunan Nasional “Veteran” Jawa Timur, Indonesia
Nurul Azizah
Business Administration Study Program, Faculty of Social and Political Sciences, University of Pembangunan Nasional “Veteran” Jawa Timur, Indonesia

Abstract

The aim of this research is to analyze the influence of perceived usefulness, perceived ease of use, and service quality on continuance intention with satisfaction as an intervening variable among Indrive application users in Surabaya. This study uses a quantitative approach. The data obtained is primary data obtained through distributing questionnaires to 100 respondents over a period of four weeks. Using the Structural Equation Modeling (SEM) technique with the Partial Least Square (PLS) method approach. The results of this research show that satisfaction is influenced by perceived usefulness, perceived ease of use, and service quality. And continuity intention itself is influenced by perceived ease of use and satisfaction. Meanwhile, perceived usefulness and service quality have no effect on continuance intention.

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How to Cite
Hafidhuddin, M. A., & Nurul Azizah. (2023). The Influence of Perceived Usefulness, Perceived Ease of Use, and Service Quality on Continuance Intention with Satisfaction as an Intervening Variable (Study of Indrive Application Users in Surabaya). International Journal of Economics (IJEC), 2(2), 794–803. https://doi.org/10.55299/ijec.v2i2.717
Issue
Vol. 2 No. 2 (2023): July-December
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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