Collaboration Between Facilitator and Social Media officer in Introducing Daya Market Through BPTN Syariah's Sahabat Daya Program
Article Sidebar
Main Article Content
Abstract
The development of increasingly sophisticated technology requires MSME players to understand increasingly sophisticated technology. The development of technology that has brought many changes to society, the emergence of media has its own impact on life in this world. Everyone can use social media easily. In this case, the rapid development of information technology encourages the economy to develop with the existence of Islamic economics in Islamic banks. PT Bank BTPN Syariah Tbk is a company engaged in the Islamic financial sector. One of the programs initiated by BTPN Syariah bank is Pasar Daya, a program owned by BTPN Syariah organized by Daya. The main objective of this program is to maximize the potential of Access to Market (market access) for customers. The method used in conducting this community service program is to use the ABCD (Asset Based Community Development) method.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Anggoro, B. Y. & Peritiwi, T. K. (2023). The role of mentors to expand market access for BTPN Syariah customers who work as MSME players. Journal of Community
Service, 3(2), 197-201. https://jurnalfkip.samawauniversity.ac.id/KARYA_JPM/article/view/327.
Btpnsyariah.com. (2023). BTPN Syariah About Power. https://www.btpnsyariah.com/web/guest/profil. [Accessed on November 24, 2023]
Btpnsyariah.com. (2023). BTPN Syariah About Power. https://www.btpnsyariah.com/web/guest/tentang-daya. [Accessed on November 24, 2023]
Islamicmarkets.com. (2023). Islamicmarkets About BTPN Syariah. https://islamicmarkets.com/publications/btpn-syariah-annual-report-2019.
[Accessed on December 2, 2023]
Istiani, N., & Islamy, A. (2020). Fikih Media Social in Indonesia (Study on the Analysis of Islamic Legal Philosophy in the Muhammadiyah Netizmu Code of Ethics). Asy Syar'iyyah: Journal of Shariah Science and Islamic Banking, 6(2), 202-225. https://doi.org/10.32923/asy.v5i2.1586.
Oktafia, R., & Dewanti, C. M. (2023). Service Excellent Training at KSP "Ar Rohmah" East Java Towards Sharia Conversion. Abdimas Journal, 2(2), 42-46. http://jurnalilmiah.id/index.php/abdimas/article/view/55.
Pratama, O. R. F., & Takarini, N. (2023). The Effect of Empowering Women Customers of BTPN Syariah on the Development of MSMEs through Business Assistance.
Journal of Global Community Service, 2(3), 72-81. https://doi.org/10.30640/cakrawala.v2i3.1343.
Salsabilla, S., Novel, N. J. A., & Syentia, L. (2023). Mentoring BTPN Syariah Customers
Through the Sahabat Daya Program by Introducing the Tepat Daya Application at MMS Tilatang Kamang. Journal of Community Service, 6(2), 500-507. https://doi.org/10.24198/kumawula.v6i2.47461.