Analysis of Syaria Strategic Management in Facing Business Competition (Study on Mie Gacoan Mayang Jambi City)

https://doi.org/10.55299/ijec.v3i2.606

Authors

  • Sefi Mercyana Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Agustina Mutia Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Sasmita Fitri Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Rika Yonie Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Vinta Deliyani Harahap Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Radiansyah Rahman Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia
  • Usdeldi Usdeldi Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi, Indonesia

Keywords:

Strategic Management, Business Competition, Mie Gacoan

Abstract

This research was conducted at Mie Gacoan Mayang, the aim of this research was to determine strategic management in facing business competition. The research carried out was a qualitative descriptive approach. The object of this research is Mie Gacoan Mayang. The data collection techniques used are observation, interviews and documentation, the data collection techniques used are observation, interviews and documentation, the data sources used are primary data and secondary data, and data analysis consists of inductive techniques, deductive techniques and drawing conclusions. The research results obtained regarding Marketing Excellence Strategy Management Analysis, where the marketing excellence strategy is carried out by providing quality products at affordable prices in accordance with the quality of the product in attracting and retaining consumers.

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Published

2024-08-30

How to Cite

Mercyana, S., Mutia, A., Fitri, S., Yonie, R., Harahap, V. D., Rahman, R., & Usdeldi, U. (2024). Analysis of Syaria Strategic Management in Facing Business Competition (Study on Mie Gacoan Mayang Jambi City). International Journal of Economics (IJEC), 3(2), 1270–1275. https://doi.org/10.55299/ijec.v3i2.606

Issue

Vol. 3 No. 2 (2024): July-December

Section

Articles
Copyright & Licensing

Copyright (c) 2024 Sefi Mercyana, Agustina Mutia, Sasmita Fitri, Rika Yonie, Vinta Deliyani Harahap, Radiansyah Rahman, Usdeldi Usdeldi

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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