Bilingual Training and Cultural Narrative Development for the Creative Economy of Balkondes Ngargogondo
Article Sidebar
Main Article Content
Abstract
This community service program aims to improve the basic skills of village-owned enterprise (BUMDes) homestay managers in the Borobudur area in writing and producing digital content as a community-based tourism branding strategy. The program will be held over four months (September–December 2025) and will involve 15 participants. The implementation method includes four training sessions and ten activities: bilingual training, local cultural history narrative training, content creation training, and videography and photography training. The ten activities are: Human Resource Observation and Mapping, Bilingual Public Service Simulation, Field Observation of Local Cultural and Historical Sites, Compiling Local Cultural History Narratives, Producing Promotional and Cultural Content, Publication and Social Media Management, Field Photo Shoots, Field Documentation, Short Profile Video Production, and Work Exhibitions and Presentations. The results of the community service program indicate that the integration of bilingual training, cultural narrative training, content creation, and videography and photography training effectively increased participants' knowledge, technical skills, confidence, and cultural awareness within the context of service delivery and tourism village promotion. Such training can also be used as an effective and sustainable strategy to increase the competitiveness of community-based creative economies in tourism villages.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Andresen, L., Boud, D., & Cohen, R. (2020). Experience-based learning. In Understanding Adult Education and Training (pp. 225–239). https://doi.org/10.4324/9781003118299-22
Bonok, Z., Hidayat, I., Mohamad, Y., Abdusammad, S., Tolago, A. irawaty, Yasser, M., & Yusuf, T. I. (2022). PENGELOLAAN POTENSI DESA DENGAN PEMANFAATAN TIK DAN TRANSFORMASI DIGITAL UNTUK PENINGKATAN UMKM DAN BUMDES DESA BOTUTONUO KECAMATAN KABILA BONE KAB BONE BOLANGO. Jurnal Abdimas Terapan, 2(1), 24–28. https://doi.org/10.56190/jat.v2i1.15
Buchari, R. A., Abdillah, A., Widianingsih, I., & Nurasa, H. (2024). Creativity development of tourism villages in Bandung Regency, Indonesia: co-creating sustainability and urban resilience. Scientific Reports, 14(1). https://doi.org/10.1038/s41598-023-49094-1
Choi, M. W. (2024). A Typology of Storytelling Marketing: A Case Analysis. Journal of Logistics, Informatics and Service Science, 11(1), 379–391. https://doi.org/10.33168/JLISS.2024.0124
Daulay, L. K. P., Boy, F., Nakaromi, N., Prakoso, P., & Ramadhanty, U. (2022). TRANSFORMASI DIGITAL DI EKOWISATA BUKIT PERAMUN. Jurnal Industri Pariwisata, 5(1), 99–110. https://doi.org/10.36441/pariwisata.v5i1.991
Dave Chaffey, F. E. C. (2016). Digital Marketing Strateg, Implementation and Practice Sixth Edition. In Pearson Education Limited.
Fauzan, A. S., Sinaga, P., & Purwana, U. (2020). IMPLEMENTASI STRATEGI PEMBELAJARAN WRITING TO LEARN MENGGUNAKAN FORMAT TULISAN METAKOGNITIF UNTUK MENINGKATKAN KEMAMPUAN KOGNITIF DAN KETERAMPILAN KOMUNIKASI SISWA SMA PADA MATERI USAHA DAN ENERGI. WaPFi (Wahana Pendidikan Fisika), 5(2), 41–48. https://doi.org/10.17509/wapfi.v5i2.27158
Fittria, A., Imron, A., Rusmadi, R., & Adzkiya’, U. (2022). Optimalisasi Manajemen SDM dan Digitalisasi pada Badan Usaha Milik Desa (BUMDES) di Kabupaten Kendal Jawa Tengah. Dimas: Jurnal Pemikiran Agama Untuk Pemberdayaan, 22(1), 51–66. https://doi.org/10.21580/dms.2022.221.9687
Hudson, D. S., & Hudson, L. (2022). Customer Service for Hospitality and Tourism. In Customer Service for Hospitality and Tourism. https://doi.org/10.23912/9781915097132-5067
Kamila, S. A., & Prakosa, W. (2023). Smart Homestay dengan kearifan lokal di Desa Wisata Karyamukti. SADE : Jurnal Arsitektur, Planologi Dan Teknik Sipil, 2(1), 22–27. https://doi.org/10.29303/sade.v2i1.40
Maran, T. K., Liegl, S., Davila, A., Moder, S., Kraus, S., & Mahto, R. V. (2022). Who fits into the digital workplace? Mapping digital self-efficacy and agility onto psychological traits. Technological Forecasting and Social Change, 175. https://doi.org/10.1016/j.techfore.2021.121352
Maryam, E., Febriansyah, Y., & Nurochmah, D. (2023). COMMUNITY EMPOWERMENT BY SCALING UP PAJAMBON VILLAGE GUAVA FRUIT MANAGEMENT THROUGH LOCAL INNOVATIVE DIGITALIZATION & PROCUREMENT OF E-COMMERCE BUMDES. Abdi Dosen : Jurnal Pengabdian Pada Masyarakat, 7(4), 1538. https://doi.org/10.32832/abdidos.v7i4.2134
Muhamad, M., Budiani, S. R., Chamidah, N., Kardiyati, E. N., & Adjie, M. (2022). Peran Bumdes dalam Pembangunan Pariwisata Berkualitas dan Berkelanjutan di Lereng Sumbing, Desa Temanggung, Kecamatan Kaliangkrik, Kabupaten Magelang. Yumary : Jurnal Pengabdian Kepada Masyarakat, 2(4), 211–220. https://doi.org/10.35912/yumary.v2i4.1283
Nelsye Lumanauw. (2022). PELATIHAN PENGEMASAN PAKET WISATA DENGAN MEMANFAATKAN POTENSI WISATA DI DESA BONGAN, TABANAN, BALI. BINA CIPTA, 1(1), 10–16. https://doi.org/10.46837/binacipta.v1i1.2
Prajarini, D., & Sayogo, D. (2021). PENGARUH DESAIN POST INSTAGRAM TERHADAP MINAT PEMBELIAN PRODUK UMKM KEDAI KOPI DI KABUPATEN SLEMAN. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 7(01), 187–199. https://doi.org/10.33633/andharupa.v7i01.4139
Rauf, A., Manullang, O. S., Ardiansyah, E. T., & Diba, F. (2021). Digital Marketing: Konsep dan Strategi. In Penerbit Insania.
Richards, G. (2020). Designing creative places: The role of creative tourism. Annals of Tourism Research, 85. https://doi.org/10.1016/j.annals.2020.102922
Richards, G., & Wilson, J. (2007). Tourism, creativity and development. In Tourism, Creativity and Development. https://doi.org/10.4324/9780203933695
Risdwiyanto, A., Sulaeman, M. M., & Rachman, A. (2023). Sustainable Digital Marketing Strategy for Long-Term Growth of MSMEs. Journal of Contemporary Administration and Management (ADMAN), 1(3), 180–186. https://doi.org/10.61100/adman.v1i3.70
Rohman, A., Rozikin, M., & Adhitama, M. O. (2023). Empowerment model by Village Owned Enterprises (BUMDes) realizing sustainable village tourism in Malang Regency. Publisia: Jurnal Ilmu Administrasi Publik, 8(2), 114–126. https://doi.org/10.26905/pjiap.v8i2.8264
Septiana, A. R., Alauddin, M. R. S., Triani, N., Zahari, A. F. M., Maulid, La Ode Asrun Azis R, & Niar Astaginy. (2022). Sosialisasi Pemanfaatan Media Digital Dalam Meningkatkan Kapasitas Keuangan Desa di Desa Wulonggere Kabupaten Kolaka. LOSARI: Jurnal Pengabdian Kepada Masyarakat, 4(2), 105–109. https://doi.org/10.53860/losari.v4i2.109
Susanto, B., Aida, A. A., Rahayu, E. F., Salamah, K. L., Atiqoh, L. S., & Farida, I. (2022). Assistance in the establishment of BUMDes in Sonorejo Village, Candimulyo. Community Empowerment, 7(10), 1646–1650. https://doi.org/10.31603/ce.6638
Suwana, F. (2021). Content, changers, community and collaboration: expanding digital media literacy initiatives. Media Practice and Education, 22(2), 153–170. https://doi.org/10.1080/25741136.2021.1888192
Tou, H. julianti, Melinda Noer, & Sari Lenggogeni. (2021). PENGEMBANGAN DESA WISATA YANG BERKEARIFAN LOKAL SEBAGAI BENTUK PEMBANGUNAN PARIWISATA BERKELANJUTAN. JURNAL REKAYASA, 10(2), 95–101. https://doi.org/10.37037/jrftsp.v10i2.63
Widayati, S., Fahmi, M. H., Setiyaningsih, L. A., & Wibowo, A. P. (2021). Digital Community Development: Media Pelestarian Kearifan Lokal Wisata Jurang Toleh Kabupaten Malang. Jurnal Nomosleca, 7(1). https://doi.org/10.26905/nomosleca.v7i1.5490
Xiumiao, Z., & Suacamram, M. (2021). Developing creative entrepreneurship through experience-based learning: Creating products of Guangxi, China to Thailand. International Journal of Instruction, 14(2), 903–918. https://doi.org/10.29333/iji.2021.14251a
Yuliani, N. L., Viani, A., Arfiani, T., Adisty, A. E., Setyawan, M. A., & Assidiqy, R. A. (2022). BUMDes management to improve accountability and the economy of Tingal Kulon Hamlet, Wanurejo Village. Community Empowerment, 7(1), 16–22. https://doi.org/10.31603/ce.5565