Designing Storynomics Agritourism at Batungsel Village, Tabanan Regency, Bali

Abstract

Storynomics tourism is about packaging the beautiful charm of a tourist destination in an interesting story, so that it becomes an attraction for foreign tourists visiting places of interests in Indonesia. Every tourist destination in Indonesia has its own uniqueness and this can be packaged in the form of storynomics tourism which can promote tourism and the creative economy in Indonesia. The  training and consultation of designing  agritourism attraction programs with storynomics values  reported in this paper aimed at preparing tourism programs, i.e. branding for Kampung Kopi Camp  (KKC) and  Yeh Nu Garden (YNG), two interesting tourist attractions  at Batungsel village, Pupuan subdistrict, Tabanan regency, Bali province.  Designing storynomics agritourism at Batungsel Village, Tabanan Regency, Bali  was realized  through  several stages, namely (1) compiling tour packages connecting one place to another with  the close routes, (2) telling the stories about Robusta coffee roasting and  its local wisdom, and (3) developing agritourism high quality fruits at Batungsel village. All of these steps were applied  in accordance with the main focus of the  Community Empowerment Program designed  to develop agritourism at the rural area of Bali.