Business Mentoring Program for Indonesian and Malaysian SMEs
Article Sidebar
Main Article Content
Abstract
SMEs play a strategic role in supporting economic growth in developing countries. The purpose of this community service activity is to provide assistance to Batik SMEs in Indonesia and Malaysia to develop their businesses. Community service activity partners are batik SMEs from Yogyakarta, Indonesia and Malaysia. The program implementation method includes observation, interviews, counseling and assistance. Activities are carried out offline by carrying out activities at the SME's place of business and online in the form of webinars. The extension materials include: business management, entrepreneurial marketing, digital marketing, green marketing and environmental sustainability. The results of this activity are expected to provide a positive contribution in increasing the knowledge and skills of partners in business management so that they can maintain the sustainability of their business in the long term.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Azizah, S. N., & Nuvriasari , A. (2024). Contribution of Market Orientation, Product Innovation, and Online Marketing to the Marketing Performance of Batik SMEs in Yogyakarta. Formosa Journal of Multidisciplinary Research, 3(7), 2531–2544. https://doi.org/10.55927/fjmr.v3i7.9937
Faturrohman, M. D., & Audita Nuvriasari. (2023). The Digital Marketing and Customer Management Assistance at Astajava Coffee and Roastery. Asian Journal of Community Services, 2(12), 1033–1042. https://doi.org/10.55927/ajcs.v2i12.7434
Juliani, J., & Nuvriasari, A. . (2024). The Role of Digital Marketing, Customer Orientation, and Entrepreneurial Orientation on the Marketing Performance of Muslim Fashion SMEs in Yogyakarta. Formosa Journal of Science and Technology, 3(6), 1009–1026. https://doi.org/10.55927/fjst.v3i6.9642
Kurgun, H., Bagiran, D., Ozeren, E., dan Maral, D. 2011. Entrepreneurial Marketing – The Interface between Marketing and Entrepreneurship: A Qualitative Research on Boutique Hotel. European Journal of Social Science, Vol. 26 (3): 340-357
Mahaizura Abd Malik (2023, Dis 3) Sasar RM1 juta nilai jualan produk batik. Sinar Harian. https://www.hmetro.com.my/mutakhir/2023/12/1036712/sasar-rm1-juta-nilai-jualan-produk-batik
Nuvriasari, A., Ishak, A., Hidayat, A., Mustafa, Z., & Haryono, S. (2020). The effect of market and entrepreneurship orientation on SME’s business performance: the role of entrepreneurial marketing in Indonesian Batik industries. European Journal of Business and Management, 12(5), 29-37.
Nuvriasari, A., Bhakti, L., Fadhila, A. N., Asmarani, W. P., Pramudian, A. F., & Raihan, M. (2024). Digitalization of Marketing, Finance and Inventory Management in MSMEs “Sriti Gamplong”. Asian Journal of Community Services, 3(3), 305–316. https://doi.org/10.55927/ajcs.v3i3.8455
Putra, A. W. ., & Nuvriasari, A. . (2024). The Effect of Market and Entrepreneurial Orientation, Product Quality on the Competitive Advantage of Batik MSMEs in Yogyakarta. Research Horizon, 4(3), 223–232. Retrieved from https://lifescifi.com/journal/index.php/RH/article/view/291
Razali, H.M., Ibrahim, M., Omar, M. and Hashim, S.F.M. (2021). Current Challenges of The Batik Industry in Malaysia and Proposed Solutions, AIP Conference Proceedings.
Sumarlin, F. A. ., & Nuvriasari, A. . (2024). The Effect of Green Innovation, Environmental Awareness, and Competitive Advantage on MSME Marketing Performance. Research Horizon, 4(5), 189–202. Retrieved from https://lifescifi.com/journal/index.php/RH/article/view/382
Taiminen and Karjaluoto. (2015). The usage of digital marketing channels in SMEs. https://doi.org/10.1108/JSBED-05-2013-0073