The Influence of E-WOM, Service Quality, and Perceived Price on Biznet Home WIFI Subscription Decisions in Sidoarjo
Article Sidebar
Main Article Content
Abstract
This study aims to determine the effect of E-WOM on the Decision to Subscribe to Biznet Home Wifi in Sidoarjo City, the effect of Service Quality on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City and the Effect of Perceived Price on the Decision to Subscribe to Wifi Biznet Home in Sidoarjo City. The population in this study is Biznet Home Customers in Sidoarjo City. The sample in this study used the Ghozali formula and found 112 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the E-WOM indicator variable that has the highest percentage is I often consult with other consumers on social networking accounts regarding Biznet Home services. (X1.2), the variable Service Quality indicator that has the highest percentage is Biznet Home Officers who really understand the needs and difficulties of consumers (X2.4) while the Price Perception variable that has the highest percentage is the price offered by Biznet Home wifi which is quite competitive ( X3.4)
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Ababil, BP (2022). Effect of electronic word of mouth and price perceptions on purchasing decisions: Studies on consumers of MS Glow products in Malang City (Doctoral dissertation, State Islamic University of Maulana Malik Ibrahim Malang).
Azhari, MT, Al Fajri Bahri, MP, Asrul, MS, & Rafida, T. (2023). Quantitative Research Methods . PT. Sonpedia Publishing Indonesia.
Amriel, EEY (2018). The Effect on the Information Quality of Mobile Advertising on Brand Attitudes and Purchase Intentions in Instagram. Journal of Economics, Business, and Government Challenges , 1 (2), 83-92.
Abhimanyu, R., & Hermana, C. (2023). The Influence of Price Perceptions and Cashback Promotions on Purchase Decisions on the Tokopedia Marketplace. Wahana Pendidikan Scientific Journal , 9 (1), 398-408.
Dewi, AS, Inayati, T., & Efendi, MJ (2022). The Influence of Digital Marketing, Electronic Word of Mouth, and Lifestyle on Purchasing Decisions on the Shopee Indonesia Marketplace. Journal of Applied Industrial Technology and Management , 1 (3), 202-209.
Febiola, NV, & Saputro, EP (2023). The Influence of Promotion, Price, and Service Quality on Consumer Purchase Decisions of Roti Boy (Doctoral dissertation, Muhammadiyah University of Surakarta).
Istigfharin, R., Fitriani, A., & Hapsyah, RLN (2021). The influence of service quality and promotion on purchasing decisions at Mcdonald's Taman Pinang Sidoarjo during the Covid 19 pandemic. Ubhara Scientific Management , 3 .
Jofani, FK, Soegiarto, E., & Masihtoh, R. (2023). THE EFFECT OF SERVICE QUALITY ON THE DECISION TO USE SEQUIS LIFE INSURANCE SERVICES IN SAMARINDA CITY. ECONOMICS , 11 (4), 343-352.
Kusuma, TM, & Hermawan, D. (2020). The Influence of Service Quality and Social Influence on Purchasing Decisions Using Online Food Delivery Service. Perspective: Journal of Economics and Management of the Bina Sarana Informatika Academy , 18 (2), 176-180.
Melati, RS (2020). The Effect of Price and Online Consumer Reviews on Purchase Decisions for Mobile Phone Cases in the Shopee Marketplace (Study on Surabaya Students). Journal of Commerce Education (JPTN) , 8 (2).
Raffi, M., Junaida, E., & Meutia, R. (2023). The Effect of E-WOM and Service Quality on Send Delivery Service Users in Langsa City. Journal of Accounting Management (JUMSI) , 3 (1), 1-12.
Sani, SA, Batubara, M., Silalahi, PR, Syahputri, RR, & Liana, V. (2022). The influence of promotion, product quality and price on consumer purchasing decisions on scarlett whitening products. Al-Kharaj: Journal of Sharia Economics, Finance & Business , 4 (5), 1327-1342
Tsani, TA (2023). The Effect of Product Quality, Perceived Price, and Service Quality on the Decision to Purchase Ventela Shoes (Doctoral dissertation, Muhammadiyah University of Surakarta).
Widjaja, YR (2023). THE INFLUENCE OF PRODUCT INNOVATION, PROMOTION, AND SERVICE QUALITY ON MOTORCYCLE PURCHASE DECISIONS. Journal of Management Science , 5 (1), 1-13.
Yulindasari, ER, & Fikriyah, K. (2022). The Influence of e-WoM (Electronic Word of Mouth) on Purchase Decisions for Halal Cosmetics at Shopee. Journal of Islamic Economics and Finance Studies , 3 (1), 55-69.