The Influence of Brand Image and Product Quality to Converse Shoe Purchasing Decisions (Study on UPN "Veteran" East Java Students)
Article Sidebar
Main Article Content
Abstract
This study aims to determine the effect of brand image on the decision to purchase Converse shoes for the study of UPN "Veteran" East Java students and the effect of product quality on the purchase decision for Converse shoes for the study of UPN "Veteran" students in East Java. The population in this study was East Java UPN "veteran" students. The sample in this study used the Likert formula and found the results of 100 respondents. The method used in this study uses the GForm form. The analysis technique in this study uses PLS (Partial Least Square). The results of this study indicate that the indicator Brand Image variable that has the highest percentage is Converse product details in line with expectations (X1.2) while the Product Quality the indicator variable that has the highest percentage is Converse shoes more attractive than other shoe brands (X2.3). Comparison quality product from brands competitor Shoe Converse done student push student do Buying decision.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
Ariescy, R. R., Evanzha, E., Amriel, Y., Dalam, M., & Indonesia, K. (2019). Air Mineral Merek Ades Di Kabupaten Jember. 4, 70–77.
Aaker, D. (1991). Brands equity. La Gesione Del Valore Della Marka, 347–356.
Abdillah, W., & Hartono, J. (2015). partial Least squares (PLS): Alternative structural equation
Modeling (SEM) in the research business. Andi.
Alma, B. (2011). Marketing And Service Marketing. Alphabet.
Amron, A. (2018) The influence of brand image, brand trust, product quality, and price on the consumer's buying decision for MPV cars European Scientific Journals, 14 (13), 228.
Arianty, N., & Andira, A. (2021). Influence brand image and brand awareness in purchase decisions. Maneggio: Scientific journals, Masters Management, 4 (1), 39–50.
Arikunto, S. (2010) Method research. Jakarta: Rineka Create.
Azwar, S. (2013) Attitude Man: Theory And Measurement References Study. Fatmaningrum, R. S., Susanto, & Fadhilah, M. (2020). Influence Quality Product And Image
Brand To Decision Purchase Drink Frestea. Journal of Scientific Management, Economy, And Accounting, 4 (1), 1–13.
Ghozali, I. (2016). Application Analysis Multivariety with Program SPSS (Edition 8). Body Publisher University Diponegoro
Ghozali, Imam (2018) Multivariate Analysis Application with IBM SPSS Program Body Publisher, Diponegoro University
Hamiseno, AR, & Purwanto, S. (2022). Analysis of factors influencing decisions to purchase at Bro D Towing Service Surabaya. Fair Value: Scientific Journal of Accounting And Finance, 5 (2), 1061–1067.
Indrawati, D. (2015). The Effect of Brand Image and Hedonic Lifestyle on Decisions to Purchase a Headscarf "Zoya." Journal of Economic Research and Management, 15 (2), 302–319.
Islamiyah, K., & Soebiantoro, U. (2022). Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian pada Produk Mi Instan Sarimi (Studi pada Mahasiswa yang Sedang Kuliah di Surabaya). Jurnal Ilmiah Universitas Batanghari Jambi, 22(3), 1567. https://doi.org/10.33087/jiubj.v22i3.2579
Kalele, B., Oroh, SG, & Sumarauw, J. (2015). The Influence of Word of Mouth, Ad Attractiveness, Perception Price, And Quality Product on Interest in Buying a Motorcycle Suzuki Knight FU on PT. Sinar Galesong Mandiri EMBA Journal: Journal of Economics, Management, Business, and Research Accounting, 3 (3)
Kotler, Philip, & Keller, K. L. (2009) Management marketing, 2nd edition
Kotler, Philips, & Armstrong, G. (2018) Principles Of Marketing Pearson Education. Kotler, Philips, & Keller, K. (2016) marketing Management . Pretice Hall.
Nilsson, L., Johnson, MD, & Gustafsson, A. (2001). The impact of quality practices on customer satisfaction and business results: product versus service organizations Journals of Quality Management, 6 (1), 5–27
Notoatmodjo, S. (2014) Research methodology: Health. Rineka Create.
Nugraha, AS; Nisyak, H.; & Pratiwi, M. (2020). Influence of Brand Image (Brand Image) On the Decision to Purchase Converse Brand Shoes (Study of Students Knowledge Communication Year Teachings 2016-2017 Indralaya Campus) Srivijaya University.
Program, M. S. (2023). The Effect of Electronic Word of Mouth ( E-WOM ) and Price Perception on Purchase Decisions of MIXUE Products in the City of Surabaya. 2(2), 244–250. https://doi.org/10.55299/ijec.v2i2.477
Pramudana, KAS, & Santika, IW (2018) The Effect of Perceived Ease, Perceived Benefit, Perceived Price, And Marketing Internet on Booking Repeat Online Hotels in Bali E-Journal of Economics And University Business Udayana, 10 (7), 2247–2256.
Priatna, H., & Sofwan, SV (2021). EFFECT OF TOTAL AND ASSETS TURNOVER ROTATION RECEIVABLES TO PROFITABILITY (ROI) ON PT. LEN INDUSTRY (PERSERO) PERIOD 2012–2018 ACCURATE | Journal of Scientific Accountancy, FE UNIBBA, 12 (2), 1–17
Putera, KW (2017) Effect of Price and Product Quality on Purchasing Decisions by Consumers of Pantof Shoes Journal of Management and Business Start-Up
Son, E. Q. K., & Pudjoprastyono, H. (2023). INFLUENCE PERCEPTION, PRICE, AND PRODUCT QUALITY ON DECISION PURCHASE PACKAGE ON THE INTERNET
Derivatives: Journal Management, 17 (1), 100–109.
Rahmah, R. M., & Supriyono, S. (2022). Influence of Electronics Word of Mouth And Image Brand on Decision Purchase Face Mask Face Sariayu Management Studies and Entrepreneurship Journal (MSEJ), 3 (4), 2352–2359.
Rangkuti, F. (2013). Creative promotion strategy and case analysis Scholastic Library Main
Sari, R. M., & Prihartono (2020). Influence of Price And Quality on Decision Purchase (Customer Survey Product Rise Sheet), Jimea, 4 (1), 106–113.
Setiadi, NJ (2008) Consumer Behavior: Golden Siregar, S. (2017). Method Study: Quantitative. Golden.
Sopiah & Sangadji (2013) Consumer behavior: a practical approach accompanied by a set of journal research Andi Offset.
Sugiyono. (2010). Statistics For quantitative and qualitative research and R&DAlphabet. Sugiyono. (2013). Method Study: Quantitative, Qualitative, and R&D. Alphabet.
Sugiyono. (2015). Method Study: Quantitative, Qualitative, and R&D Alphabet.
Sugiyono. (2017). Method Study: Quantitative, Qualitative, And R&D PT Alphabet. https://doi.org/10.1017/CBO9781107415324.004
Sugiyono. (2018). Quantitative Research Methods, Qualitative Research, and R&D Alphabet. Sugiyono. (2019). Method Study: Quantitative, Qualitative, and R&D. Alphabet.
Sunyoto, D. (2016) Accounting Research Methodology Aditama Refika. Wardana, W. (2017). Marketing Strategy. Budi Main.
Widayanto, M., Elly, M., & Prasetyo, W. (2021). URGENCY QUALITY PRODUCT, PRICE, AND QUALITY SERVICE IN DECISION PURCHASE (Studies On
Product: Rizza Embroidery Probolinggo Journal of Business Economics, 27 (01), 485–496.
Wijaya, E., & Saparso, S. (2019). Trust as an Intervening Variable Influence between Product and Service Quality on Customer Loyalty (Studies on E-Commerce Customers) (Commerce Tokopedia.com) Business management competence
Zamroni, A. (2016) The influence of brand image, product quality, and promotion on decisions to purchase product products on consumer indomaret plus in road M Yamin Samarinda. Yamin Samarinda. Business Administration Ejournal, 4 (4), 960–974.