Identification of the Potential of Bali Oka Wedding Organizer as a Supporting Product for MICE Tourism in Bali

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Published: Mar 31, 2026
DOI: https://doi.org/10.55299/ijere.v5i2.1841
Keywords:
Wedding Organizer, SWOT Analysis, Tourism

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Devi Triana Puspa
Master of Applied Science in Tourism Planning and Development, Institut Pariwisata dan Bisnis Internasional, Denpasar
Putu Herny Susanti
Tourism Planning and Development Study Program Applied Masters Program
Firman Sinaga
Master of Applied Science in Tourism Planning and Development, Institut Pariwisata dan Bisnis Internasional, Denpasar

Abstract

Bali Oka Wedding Organizer integrates traditional Balinese wedding ceremonies with modern service standards, positioning itself not only as a wedding service provider but also as a cultural attraction that contributes to incentive tourism and event tourism. The research employs a descriptive qualitative approach combined with SWOT analysis, using online questionnaires distributed to clients, vendors, internal crews, and both domestic and international tourists. Findings reveal that the main strengths of Bali Oka lie in operational stability, service digitalization, and strong support from local communities and artists. Weaknesses include limited cultural-based certification, vendor coordination issues, and inconsistent global branding. External factors present significant opportunities through destination wedding trends, government support, and multi-stakeholder collaboration, while threats arise from competition with international wedding organizers and limited digital promotion. The identification highlights Bali Oka Wedding Organizer’s strategic role as a supporting product for MICE Tourism in Bali, with recommendations to strengthen branding, enhance human resource competencies, and optimize digitalization to remain competitive in the global wedding tourism market.

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How to Cite
Devi Triana Puspa, Susanti, P. H., & Firman Sinaga. (2026). Identification of the Potential of Bali Oka Wedding Organizer as a Supporting Product for MICE Tourism in Bali. International Journal of Educational Research Excellence, 5(2), 73–80. https://doi.org/10.55299/ijere.v5i2.1841
Issue
Vol. 5 No. 2 (2026): July-December
Section
Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

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