The Influence of Lifestyle, Product Price, Quality, and Brand on Interest in Buying Second Branded Clothing in STIKES MAHARDIKA Students
Article Sidebar
Main Article Content
Abstract
This study aims to determine the effect of lifestyle , product price, quality and brand on the intention to buy second branded clothing among STIKES Mahardika students . This type of research is associative quantitative research and distributes questionnaires through a Google form platform to respondents who are sampled for this study and then the data is processed using SPSS ( Stasticical Product and Service Solution ) version 25.00. This study used a sample of 34 respondents. Sampling using purposive sampling technique . The test tools used are instrument test, classic assumption test and hypothesis test. From the results of this test it can be concluded that based on the results of the analysis of the first hypothesis it can be seen that t count ( 0.960 ) < t table ( 2.042 ), as well as with a significance value of 0.345 <0.05 it can be concluded that the first hypothesis is rejected, meaning that the variable Lifestyle (X1) has no significant effect on Purchase Intention (Y). The second hypothesis can be seen that t count ( 2.064 ) > t table ( 2.042 ), and the significance value is 0.048 <0.05, so it can be concluded that the second hypothesis is accepted, meaning that Product Price (X2) has an effect on Purchase Intention (Y).
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
Andriani, AD, & Sri, MC (2021). THE INFLUENCE OF LIFESTYLE, PRODUCT QUALITY AND PRICE ON THE PURCHASE DECISION OF IMPORTED USED CLOTHES AT USUAL PLACES THRIFT STORE SURABAYA. Journal of Sustainability Business Research, 2(1), 2746–8607.
Arifah, RN (2015). Obstacles to Prevention of Imported Used Clothing Trade in Malang City. Journal de Jure, 7(1), 89. https://doi.org/10.18860/j-fsh.v7i1.3513
Arifin, Z., & Susanti, DS (2020). THE INFLUENCE OF QUALITY AND REFERENCE ON INTEREST IN BUYING T-SHIRT AT DISTRO IN TEMBILAHAN (CASE STUDY OF STUDENTS AND STUDENTS INDRAGIRI HILIR). 6(1), 95–100.
Badjamal, FA (2019). THE INFLUENCE OF LIFESTYLE AND BRAND EQUITY ON PURCHASE DECISIONS OF SAMSUNG BRAND HANPHONES IN PALU CITY. Journal of Trend Economics, 7(2), 11.
Bashir, A. (2019). THE INFLUENCE OF FASHION LIFESTYLE AND PRODUCT KNOWLEDGE ON INTENTION TO BUY (STUDY. Journal of Commerce Education ( JPTN), 7(3), 1–7.
Daud, M., Artono, A., & Prastiti, E. (2018). THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON INTEREST TO BUY HONDA MOTORCYCLE PRODUCTS (STUDY OF STUDENTS OF FACULTY OF MANAGEMENT ECONOMICS, UNIVERSITY OF KADIRI). JIMEK, 1(1), 67–78.
Dewi, RNT (2019). THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND CELEBRITY ENDORSER ON SMARTPHONE PURCHASE DECISIONS THROUGH BUYING INTEREST. EJournal of Business Administration, 7(4), 409–423.
Firmansyah, DMA (2019). PRODUCT AND BRAND MARKETING (PLANNING & STRATEGY). https://www.researchgate.net/publication/334964919_Buku_Pemasaran_Produk_dan_Brand
Halim, NR, & Iskandar, DA (2019). Effect of product quality, price and competition on buying interest. Journal of Management and Business Research (JRMB), 4(3), 415–424. https://core.ac.uk/download/pdf/235155705.pdf
Indrasari, DM (2019). MARKETING AND CUSTOMER SATISFACTION. UNITOMO PRESS. http://repository.unitomo.ac.id/2773/1/MARKETING AND CUSTOMER SATISFACTION.pdf
Kamaluddin, & Muhajirin. (2018). THE INFLUENCE OF LIFESTYLE ON CONSUMER'S BUYING INTEREST IN ONLINE SHOPPING (Case Study of STIE BIMA Students). FAMOUS CHAMPIONS, 3(3), 113–122.
Manurung, P. (2016). Factors Affecting Lifestyle. WordPress.Com. https://perdimanurungstmikpringsewu.wordpress.com/2016/06/26/Factor-yang-mempengaruhi-gaya-hidup/?msclkid=0f305184a74011ec8d503babd41a4c7d
Puspita, CM, & Budiatmo, A. (2020). THE INFLUENCE OF PRICE AND PRODUCT QUALITY ON PURCHASE DECISION WITH INTENTION TO BUY AS AN INTERVENING VARIABLE (Study on Rocket Chicken Wolter Monginsidi in Semarang City). Journal of Business Administration, 9(3), 268–275.
Putra, AHPM (2019). THE INFLUENCE OF PERCIEVED QUALITY, PRICE AND LIFESTYLE ON INTEREST TO BUY OLDMAN.CO PRODUCTS. Journal of Management Partners (JJM Online), 3, 1038–1054.
Rahmayanti, N., & Saifuddin, M. (2021). THE INFLUENCE OF BRAND IMAGE, PRICE, AND FASHION LIFESTYLETER ON PURCHASE DECISIONS FOR BRANDED PRELOVED CLOTHING AT INSTAGRAM ONLINE THRIFTSHOP (Case Study on @rilyshop Consumers in Surabaya City). Management Business Journal, 4, 1–22.
Ramdhani, D., & Widyasari, S. (2022). The Influence of Product Quality, Perceived Price, and Brand Image on Consumer Satisfaction and Repurchase Intention of Oppo Smartphones. Scientific Journal of Accounting and Finance, 5(1), 726.
Riadi, M. (2018). Aspects, Types, Stages and Factors Influencing Purchase Interest. Kajianpustaka. Com. https://www.kajianpustaka.com/2018/12/aspect-Type-phase-dan-Factor-yang-mempengaruhi-minat-beli.html?m=1
Sari, PS, & Salmah, NNA (2020). Brand Image, Product Quality, Price and Their Influence on Buying Interests of Arawaza Brand Karate Clothes in Palembang City. Economics: Journal of Economics and Business, 4(2), 411. https://doi.org/10.33087/economics.v4i2.184
Setiadi, NJ (2019). Consumer behavior: a contemporary perspective on consumer motives, goals, and desires. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1304826&msclkid=360ccfaaaea011ecb906cc6539b4113a
Sugiyono. (2016). QUANTITATIVE RESEARCH METHODS , QUALITATIVE AND R&D. www.cvalfabeta.com
Virya, KA (2018). THE INFLUENCE OF LIFESTYLE AND PRODUCT QUALITY ON PURCHASE DECISIONS OF CHIMON PRODUCTS. Journal of Management and Business Start-Up, 3(5).